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Bachelor of Communication (Media Practice)

  • Qualification:

    Bachelor's Degree

  • Study mode:

    Online

  • Payment options:

    HECS-HELP may be available

  • Duration:

    3 years full-time, 6 years part-time

  • Start date:

    Enquire now for upcoming start dates

  • Awarded by:

    Charles Sturt University

  • Career Outcomes:

    Communications Officer | Research Officer | Marketing Communications Consultant | Communications and Events Coordinator | View all

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Course Rundown

About this course

The Bachelor of Communication (Media Practice) course offered by Charles Sturt University will teach you about the technical and creative aspects of media communication.

Studying this communication course, you will have the opportunity to specialise by minoring in two fields, which could include journalism, graphic design, advertising, media production or marketing.

CSU's graduate employment rate is one of the best in the country - here's why.

Eligibility

To be eligible for this course, school leavers will normally be selected on the basis of their ATAR score (minimum 65.00) or equivalent. However, you may also be accepted into this course if you show strong performance in subjects relevant to your course preferences.

Applications will be assessed using the following principal criteria:

  • Capacity to purse tertiary studies
  • Motivation to pursue tertiary studies in professional communication
  • Demonstrated potential for writing, media production and research
  • Relevant professional and industry experience

Applications for distance education and postgraduate courses are accepted all year round. Provided you are eligible for admission, your application will be held for consideration in the next available intake.

Residential School Requirements
This courses may include a residential school component where you will attend a Charles Sturt University campus during certain sessions throughout your course.

Areas of study

In this media communication course, the subjects you will study include:

These core subjects:

  • Professional writing
  • Presentation for communicators
  • Intro to media production
  • Indigenous cultures, histories and contemporary realities
  • Communication in context
  • Professional ethics in communication and citizenship
  • Communication and creative industries professional practice
  • Communication fieldwork

And one of the following specialisations:

Advertising

  • Understanding advertising
  • The advertising business
  • Advertising creative
  • Channel planning
  • Channel planning in action
  • Communication research strategies
  • Advertising strategy and planning

Radio

  • Commercial radio industry
  • Radio production and content management
  • Understanding advertising
  • Advertising creative
  • Media sales principles
  • Media sales presentation
  • Making it happen: event management
  • Channel planning

Journalism

  • Journalism in society
  • Newsgathering & writing
  • Convergent storytelling
  • Data mining & research
  • The specialist reporter
  • Multiplatform publishing & the law
  • Beyond news: longform journalism
  • Channel planning

Public relations

  • What is public relations?
  • Public relations strategy
  • Public relations tactics
  • Communication management
  • Making it happen: event management
  • Communication research strategies
  • SOS: issues and crisis management
  • Going global: regional and global public relations

Theatre/media

  • Principles of theatre media
  • Drama and theatre for young people
  • Devised performance
  • Applied production research
  • Theatre and cultural action

Media practice

  • Digital media
  • Production planning
  • Visual communication
  • Intro to sound production
  • Documentary information programming
  • Scriptwriting
  • Media communication and globalisation
  • Communication project management
Charles Sturt University One of the first universities to adopt distance education study, Charles Sturt University (CSU) is Australia's leading university in online education and continues to strive for innovation and excellence in higher learning. With a track record in graduate employment and strong industry contacts, CSU offers relevant training and workplace skills at both an undergraduate and postgraduate level. CSU specialises in a range of industries such as agriculture, viticulture, education, librarianship, allied health and criminology.

Charles Sturt has 16 campuses in the eastern states of Australia. All CSU students can attend any campus for support and to use available facilities. Campus locations include: Albury-Wodonga, Bathurst, Dubbo, Orange, Port Macquarie, Wagga Wagga.
CSU offers a range of student support services, academic learning support and skills development for all its distance education students. Studying with CSU, you will have access to your online subjects, Student Services, the CSU Library, forums and your exam results through student.csu, a personalised online portal.

You will also have entry into CSU Interact, a scholarly environment that connects students and staff online. Each subject you’re enrolled in will have its own subject site housed within CSU Interact, giving you access to learning content, tools and subject forums.

Where Will It Lead Me?

Upon completion of this media communications course, you will have well-developed skills in communication, digital media and project management. Depending on your specialisations, you will also have the technical skills and education to work in areas of design, writing, marketing production or publicity.

Curious about where a career in communications could take you? Potential job outcomes may include:

How Much Will It Cost?

Finance options

If you are an Australian citizen you may be eligible to receive HECS-HELP, meaning you can defer payment of your course fees. Additionally, if you are an Australian resident you may also be eligible to receive Austudy/Abstudy or Youth Allowance.

CSU provides access to a range of scholarships and loans to help its students with the costs associated with university study.

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).

Find out more about government study loans here.

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