Bing
Accredited courses from leading Australian universities, TAFEs and colleges

Analytics Fundamentals

  • Qualification:

    Short Course

  • Study mode:

    Online

  • Payment options:

    Upfront payment
    Member: $850.00
    Non-member: $977.90

  • Duration:

    Self-paced; complete within 6 months

  • Start date:

    Anytime – start today!

  • Awarded by:

    ADMA IQ

  • Career Outcomes:

    Advertising or Marketing Professional | Marketing Coordinator | Digital Marketing Manager | Brand Manager | View all

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

grey pdf icon
Download this FREE course guide to learn more about Australia's leading digital marketing education program. Click here to open the PDF.

Course Rundown

About this course

In this short course, we'll examine the fundamentals of analytics, exploring the tools and their most appropriate use. You'll discover how to draw insights from analytics, enabling you to predict emerging trends. During this engaging online course, you'll explore the fundamentals of analytics, ensuring you develop a solid understanding of the process. Through interactive theoretical practices, you'll look at the appropriateness of tools and skills to specific analytics challenges. Relevant case studies will also be provided.

How to Get In

There are no formal entry requirements for this course, so anyone can apply! This is a foundational course and is ideally suited to advertising and marketing professionals who may be employed as:

  • Content, digital, social and marketing managers
  • Community managers and content managers
  • Art directors and digital designers
  • Junior to mid-weight account managers
  • Media planners and strategists

Areas of study

In this analytics fundamentals module you will learn about:

  • Defining analytics
  • Analytics lifecycle
  • Tools for analytics I
  • Tools for analytics II
  • Delivering results
  • Emerging trends
ADMA IQ As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

Where Will It Lead Me?

Upon successful completion of this course, you will receive a certificate of completion in Analytics Fundamentals from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:

  • Apply basic analytics principles and definitions
  • Investigate analytical tools and techniques
  • Identify the role the analytical lifecycle plays in solving problems and setting objectives
  • Explore business analytics and its value to organisations
  • Share and draw insight from analytics results
  • Examine emerging trends in analytics

  • Advertising or Marketing Professional
  • Marketing Coordinator
  • Digital Marketing Manager
  • Brand Manager
  • Marketing Research Assistant
  • Advertising Executive

How Much Will It Cost?

Finance options

The price of this course is:

  • ADMA members: $850
  • Non-members: $977.90

Upfront credit card payment is required at the time of enrolment.

Ready to Get Started?

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

Related Courses

Data Visualisation

Learn how to translate data into insightful, visual stories with ADMA IQ’s Data Visualisation short course!


read more

SEO Essentials

Shift the course of customer traffic in your direction. Find out how SEO drives new customers and better customer engagement.


read more

Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges