Australian map Accredited courses from leading Australian universities, TAFEs and colleges

Copywriting Essentials

  • Qualification:

    Short Course

  • Study mode:


  • Payment options:

    Upfront payment
    Member: $450.00
    Non-member: $506.00

  • Duration:

    Self-paced; complete within 6 months

  • Start date:

    Anytime – start today!

  • Awarded by:


  • Career Outcomes:

    Advertising or Marketing Professional | Marketing Coordinator | Digital Marketing Manager | Brand Manager | View all

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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Course Rundown

About this course

This online Copywriting Essentials short course is a popular copywriting program that explores the structure, rules and techniques in copywriting. Learn to craft compelling headlines, structure documents and most importantly, engage your readers! The course follows the 4 proven formulae and will show you how to craft compelling copy, actionable CTAs, and write to a number of different contexts, audiences and marketing goals.


There are no formal entry requirements for this course, so anyone can apply! This is a foundational course and is ideally suited to advertising and marketing professionals who may be employed as:

  • Content, digital, social and marketing managers
  • Community managers and content managers
  • Art directors and digital designers
  • Junior to mid-weight account managers
  • Media planners and strategists

Areas of study

In this Copywriting Essentials course the units you will cover include:

  • Copywriting foundations
  • Creative with copy
  • Copywriting techniques
  • Writing for digital
ADMA IQ As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

Where Will It Lead Me?

Upon successful completion of this course, you will receive a certificate of completion in Copywriting Essentials from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:

  • Articulate an idea in language that is both concise and engaging for others to read
  • Craft compelling headlines
  • Structure copy: beginning, middle and end
  • Manage the approval process
  • Tailor your copy for each social channel
  • Identify the appropriate medium for your copy

How Much Will It Cost?

Finance options

If you study this course in-class, the price is:

  • ADMA members: $450
  • Non-members: $506

Upfront credit card payment is required at the time of enrolment.

Ready to Get Started?

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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