Digital Marketing & Data Masterclass (Online)

Digital Marketing & Data Masterclass (Online)

In the age of the customer, digital and data has never been so important as a vital part of the marketing mix. But for many managers and leaders, the path to effectively leveraging digital and data is still unclear.

There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.

Our program is designed to help mid - senior professionals understand the key aspects of digital marketing and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital and data journey.

Highly interactive and practical, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital and data means for your marketing strategy.

This course is currently available online for marketing professionals.

33730 Arktic Fox Career FAQs

Arktic Fox logo
  • Qualification:
    Short Course
  • Study mode:
    Online
  • Payment options:
    Upfront payment
  • Duration:
    4 half days
  • Start date:
    2nd, 3rd, 9th, 10th of June
  • Awarded by:
    Arktic Fox
  • Location:
    Online
  • Career Outcomes:
    Marketing Manager | Digital Marketing Manager | Digital Marketer | Digital Marketing Coordinator | View All

Want more course info?

Enquire Now

Want more course info?

Enquire Now Enquire Now

Course Rundown

In the age of the customer, digital and data has never been so important as a vital part of the marketing mix. But for many managers and leaders, the path to effectively leveraging digital and data is still unclear.

There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.

Our program is designed to help mid – senior professionals understand the key aspects of digital marketing and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital and data journey.

Highly interactive and practical, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital and data means for your marketing strategy.

This course is currently available online for marketing professionals.

Eligibility

There are no prerequisites for this course.

The course covers 9 modules which include:

  • Digital trends and the changing the nature of marketing
  • Digital strategy development
  • Customer journey mapping and the role of digital channels
  • Digital channel and experience management
  • Ways of working
  • Data and analytics
  • marTech
  • Measurement
  • Building a case for change

Arktic Fox is a specialist provider of training services for the marketing & digital industry. Training is trusted by professionals from leading brands and start-ups including Coles, Bridgestone, Laminex, Vicinity Centres, Movember, Forbidden Foods and many others. Programs are designed and facilitated by award winning seasoned professionals and are crafted to enable you to upskill quickly and build confidence. Practical and interactive programs allow participants to apply learnings within the context of their organisations. 

Where Will It Lead Me?

The digital marketing and data masterclass is relevant for any marketing leader or team member who is looking to connect the value of digital and data to deliver growth for their organisation.

As well as developing valuable skills for individuals, the digital marketing and data course aims to generate immediate benefits for organisations with employees who feel empowered to make the right decisions in the digital space.

Curious about where a career in digital marketing could take you? Potential job outcomes may include:

How Much Will It Cost?

Upfront payment, or discounts apply for those out of work and not-for-profits (enquire for more info)

Price: $995 + GST

For more information