Digital Marketing Part-Time

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  • Qualification:
    Short Course
  • Study mode:
    On Campus
  • Payment options:
    Payment plan
    Upfront payment
  • Duration:
    10 weeks of 2-3 hour sessions 2 nights a week OR Accelerated 1 Week
  • Start date:
    Enquire Now Enquire Now for upcoming start dates
  • Awarded by:
    General Assembly
  • Location:
    VIC | NSW
  • Career Outcomes:
    Marketing Manager | Marketing Coordinator | Digital Marketing Manager | Marketing Research Assistant | Digital Marketing and Communications Officer | View All

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Course Rundown

Digital media has completely changed the way people communicate and offers an unprecedented opportunity for brands to reach their customers. With this Digital Marketing Part-Time course from General Assembly, you can build the skills, experience and insights required to harness those opportunities and create effective and high-impact marketing solutions for a wide variety of organisations.

In this practical online course, you’ll gain a holistic understanding of how to support businesses to identify and meet their goals, using creative and data-driven strategies to get there. You’ll build skills in data analysis, Google Analytics, Google AdWords and Facebook, and become proficient in a range of marketing tools aimed at delivering success to your clients.

With opportunities to learn from industry leaders, this course is dynamic and relevant to your career goals. If you’re a creative, ambitious thinker who likes solving problems, a career in digital marketing may be for you – and this practical course could be your first successful step.


There are no prerequisites for this course.

In this digital marketing course, the subjects you may study include:

Unit 1: Digital marketing framework & strategy

  • Business & customer strategy
  • Data-driven marketing

Unit 2: Digital marketing & SEO

  • Digital marketing strategy & channels
  • SEO

Unit 3: Paid social & advertising

  • Paid search, adwords, & SEM
  • Paid social

Unit 4: Content marketing & social

  • Content strategy
  • Content marketing & social media

Unit 5: Marketing acquisition & conversion rate optimisation

  • Landing pages, UX, & lead gen
  • A/B testing & marketing optimisation

Unit 6: Customer engagement & retention

  • CRM & email marketing
  • Retargeting, referrals & winbacks

Unit 7: Analytics, data & reporting

  • Metrics, sources, & KPIs revisited
  • Google Analytics deep dive

Unit 8: Display, Facebook, or mobile deep dives

  • Facebook deep dive
  • Display, programmatic & retargeting
  • Mobile marketing deep dive

Unit 9: Storytelling & budget planning

  • Storytelling & persuasion marketing
  • Campaign planning & budgeting

Unit 10: Presentations & next steps

  • Presentation day 1
  • Presentation day 2 & next steps

Grow and develop your skills in web development, user experience design, digital marketing, data science and more with the expert guidance of General Assembly.

With over 50,000 course graduates under their belt, General Assembly is a trusted quality education provider, offering students an innovative learning experience with courses specifically designed to meet employer needs and market demands.

Be part of a supportive community during every step of your learning journey and beyond!

General Assembly cares about your future and wants to help drive your career forward, which is why they developed an Immersive program to help you grow the right tools and strategies when it comes time to head into the workforce. You’ll also have access to GA’s huge network of over 50,000 alumni as well as the opportunity to attend exclusive events.

Campus Locations

This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:

New South Wales: Sydney
Victoria: Melbourne

You can also choose to study this course entirely online.

Want more course info?    

Enquire Now

Where Will It Lead Me?

Upon successful completion of this course you will obtain a certificate of completion of the Digital Marketing Part-Time course from General Assembly.

This qualification will enable you to demonstrate skills, abilities and experience in the in-demand field of digital marketing, and may enable you to pursue new employment in a role relating to digital marketing, digital strategy, content strategy, marketing and advertising.

After completing this course, you may choose to seek employment as a digital marketer, marketing assistant, or digital content producer, on take on responsibilities relating to digital campaign and content strategy, digital decision-making and content development.

Curious about where a career in digital marketing could take you? Potential job outcomes may include:

How Much Will It Cost?

The fee for this course is $4,000.

General Assembly offers affordable payment options to help you start your studies sooner:

  • Make repayments through Study Loans
  • Or, pay your course fees upfront via credit card.
  • Make repayments through zipMoney
For more information