Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight.
A 10-week, part-time or 1-week, full-time course to learn how to develop strong, customer-centric digital marketing strategies; execute them across key digital channels (social, search, email, web, advertising).; and evaluate and optimize them using Google Analytics, A/B testing, etc.
Concentrate on the most important tools for executing digital marketing strategies on the job. GA’s digital marketing advisory board curates the best practices and innovative teaching approaches of our entire expert network to meet evolving employer demands. Its work ensures that students graduate ready to tackle the challenges they’ll face in the field.
Build Campaigns That Fuel Business and Amplify Brands
This digital marketing course is designed for students with a range of professional experiences — including beginners. Its curriculum takes a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimisation, Google Analytics, and more.
Marketing Funnel, Objectives and KPIs
Personas and Audience Segmentation
Paid Search on Google Adwords
SEO and Content Marketing
Conversion Funnels and Optimization
Landing Pages and UX
ROI and Measurement
Customer Insights and Value Props
Multichannel Content Strategy
Digital Advertising & Customer Data
Google Analytics, Adwords and SEO revisited (deep dives)
Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. When you learn web development, data, design, business, and more with GA, you get:
Award-winning curriculum and expert instructors, on-campus and online.
A global, professional community of 40,000-plus full- and part-time alumni.
Career results from leading-edge courses, with mentorship each step of the way.
Today’s complex, global economy requires a skilled workforce that can leverage technology to fuel success. General Assembly’s robust suite of courses includes all the fundamental pillars of innovation to give individuals and teams several options for growth and development. We offer programs in web development, data science and analysis, user experience design, digital marketing, product management, and more. Students can choose from a range of formats and modalities to help them best achieve their goals, including full-time, part-time, and short-form options — on campus, and online.
Courses can be taken on campus at locations in Sydney and Melbourne or virtually via a Live Online Remote Format.
Be part of a supportive community during every step of your learning journey and beyond!
At GA, you will have a dedicated student success producer, to guide you through the course and ensure you are supported throughout your journey. You will also have the opportunity to attend regular social events, to mingle with other students and alumni.
This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:
This course equips you with the skills you need to be a productive and effective marketer in the 21st century. You'll learn current tools and best practices you can use to promote a brand, drive sales leads, and increase customer engagement. By the end of this course, you will be able to:
Use a full arsenal of digital marketing platforms - Google Adwords, Facebook, Google Analytics, etc.
Design and execute comprehensive marketing plans for any product through any digital channel - social, search, email, paid advertising, etc.
Analyze the success of digital marketing campaigns using Google Analytics.
Curious about where a career in digital marketing could take you? Potential job outcomes may include: