Australian map Accredited courses from leading Australian universities, TAFEs and colleges

Email Marketing Essentials

  • Qualification:

    Short Course

  • Study mode:


  • Payment options:

    Upfront payment
    Member: $550.00
    Non-member: $638.00

  • Duration:

    Self-paced; complete within 6 months

  • Start date:

    Anytime – start today!

  • Awarded by:


  • Career Outcomes:

    Advertising or Marketing Professional | Marketing Coordinator | Digital Marketing Manager | Brand Manager | View all

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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Course Rundown

About this course

In this course, you'll see why email is vital for maintaining direct communication with your consumers and how to plan effective email communication that can help you deliver noticeably improved results. Through presentation, discussion and practical exercises, you'll delve into the basics, including deliverability rates, benchmarks for industry sectors and email types. You will also explore planning strategies and discover where email will be most effective in your marketing mix.


There are no formal entry requirements for this course, so anyone can apply! This is a foundational-level course, and is ideally suited to advertising and marketing professionals who may be employed as:

  • Content, digital, social and marketing managers
  • Community managers and content managers
  • Art directors and digital designers
  • Junior to mid-weight account managers
  • Media planners and strategists

Areas of study

In this Email Marketing Essentials course the units you will cover include:

  • Email marketing overview
  • Pursuing an email strategy
  • Email marketing strategies
  • Email delivery
  • Email content and design
  • Data and email management
  • Complying with the Spam Act 2003 and the
  • Measuring email performance
ADMA IQ As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

Where Will It Lead Me?

Upon successful completion of this course, you will receive a certificate of completion in Email Marketing Essentials from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:

  • Craft engaging emails that successfully drive open rates and click-throughs
  • Design landing pages that optimise conversion rates
  • Identify the best practices for data management and usage
  • Understand the latest technologies and tools in email marketing
  • Understand the Spam Act and Privacy Act when using email as a marketing tool

How Much Will It Cost?

Finance options

If you study online, the course price is:

  • ADMA members: $550
  • Non-members: $638

Upfront credit card payment is required at the time of enrolment.

Ready to Get Started?

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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