Graduate Certificate in Digital Communication Strategy

Qualification:
Graduate Certificate
Study mode:
Online
Payment options:
FEE-HELP may be available
Upfront payment
Duration:
12 months part-time or six months full-time
Start date:
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Awarded by:
RMIT Online
Location:
Online
Career Outcomes:
Digital Marketing Manager | Communications Officer | Marketing Communications Consultant | Digital Marketing and Communications Officer | Communications Coordinator | View All

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Course Rundown

You’re a creative thinker seeking an exciting, professional career. Take the next step with this online Graduate Certificate in Digital Communication Strategy from RMIT Online.

Suitable for both people with no prior communications experience and people currently working in creative roles, this course offers the foundation skills and knowledge required to successfully create, execute and measure compelling digital campaigns.

You’ll learn how to effectively craft narratives and messages, develop communication objectives and tactics, engage with and deeply understand audiences, and how to pitch and monitor a digital communications campaign. Validated by industry leaders, this qualification is current and cutting-edge — ensuring you build in-demand skills for an exciting new career.

This Graduate Certificate in Digital Communications Strategy contains three core program courses, and the choice of one from two optional courses. See our Subject section for more info or enquire about a course brochure.

Delivered entirely online, this qualification is flexible, to fit your lifestyle. You’ll have dedicated support from RMIT Online’s hands-on student support team, and the option to graduate in 12 months or six months.

If you want to enhance your skillset and take on a new challenge, this course is your next career step.

Eligibility

To be eligible to study this course, applicants must:

Have an Australian bachelor's degree or equivalent in any discipline; OR
Have at least three years' professional experience in strategic planning, communication, media, advertising, marketing or other related positions.

This graduate certificate is comprised of four courses:

Core:

Strategy and storytelling in digital communication
Audience engagement, ethics and analytics
Developing and managing engaging digital content

Elective: — choose from either:

Marketing strategy and implementing digital marketing campaigns
Developing AI strategy and customer experience strategy and design

Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!

Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.

Studying online doesn’t mean you have to go through the learning journey solo. When you study with RMIT Online you’ll be connected with a support team and a global network of industry experts, academics and peers, who will help you every step of the way. Whether you have a technical issue, feel bogged down and need someone to talk to or struggling with an assignment - they’ve got the right people to help get you to where you want to be.

Where Will It Lead Me?

Upon successful completion of this course, you will receive a Graduate Certificate in Digital Communications Strategy from RMIT Online.

This course provides the foundation knowledge and skills required to successfully develop, implement and measure digital communications campaigns. After completing this course, you'll be well-placed to seek work in digital communications roles, or add communications, marketing and audience engagement responsibilities to your current workload. For experienced creative specialists, this program will help you diversify your skillset and more into a strategic communications role.

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Graduate Certificate in Digital Communication Strategy

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Course Rundown

Eligibility

Where Will It Lead Me?

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