Australian map Accredited courses from leading Australian universities, TAFEs and colleges

Mobile & Location-Based Marketing

  • Qualification:

    Short Course

  • Study mode:


  • Payment options:

    Upfront payment
    Member: $550.00
    Non-member: $638.00

  • Duration:

    Self-paced; complete within 6 months

  • Start date:

    Anytime – start today!

  • Awarded by:


  • Career Outcomes:

    Advertising or Marketing Professional | Marketing Coordinator | Digital Marketing Manager | Brand Manager | View all

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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Course Rundown

About this course

Over the years, mobile and location-based technologies have boomed and the potential they carry with them is astounding. So if you want to powerfully shape your marketing activity, you need to know where and how to target your customers.


There are no formal entry requirements for this course, so anyone can apply! This is am intermediate course, and is ideally suited to advertising and marketing professionals who may be employed as:

  • Content, digital, social and marketing managers
  • Community managers and content managers
  • Art directors and digital designers
  • Junior to mid-weight account managers
  • Media planners and strategists

Areas of study

In this Mobile & Location-Based Marketing course the units you will cover include:

  • Understanding your audience and platforms in a multiscreen world
  • Micro targeting based on habits and the mobile vs tablet audience
  • Deep dive into mobile marketing 'tactics' and discover why tablets as ?a screen are different
  • Location-based marketing and behaviour targeting, plus the power ?of proximity targeting
  • The app ecosystem - when and where to use apps
  • Native vs. hybrid vs.
  • Campaign planning - the importance of creative, creating a persona and integrating, not isolating
ADMA IQ As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

Where Will It Lead Me?

Upon successful completion of this course, you will receive a certificate of completion in Mobile & Location-Based Marketing from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:

  • Understand the role of mobile in your communications strategies
  • Realise the importance of creative and the role it plays in mobile and ?location-based marketing
  • Use geo-targeting to discover consumer habits and purchasing drivers
  • Explore mobile and location-based services tactically

How Much Will It Cost?

Finance options

If you study this course online, the price is:

  • ADMA members: $550
  • Non-members: $638

Upfront credit card payment is required at the time of enrolment.

Ready to Get Started?

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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