Australian map Accredited courses from leading Australian universities, TAFEs and colleges

SEM Essentials

  • Qualification:

    Short Course

  • Study mode:


  • Payment options:

    Upfront payment
    Member: $409.20
    Non-member: $459.80

  • Duration:

    Self-paced; complete within 6 months

  • Start date:

    Anytime – start today!

  • Awarded by:


  • Career Outcomes:

    Advertising or Marketing Professional | Marketing Coordinator | Digital Marketing Manager | Brand Manager | View all

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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Course Rundown

About this course

Paid search can transform your business without huge spend. It's a cost- effective, highly convenient channel. See how it can strengthen your search engine marketing, morph into a wider digital strategy for your business and leverage other channels. The course will start with a review of the search landscape including an overview of the role? of search in today's media mix.

Get an introduction to the key players and an explanation of the main components, terminology and acronyms. Dive into the detail of setting up, monitoring and optimising a paid campaign. Understand how to develop a SEM strategy and how this integrates with other online and offline channels.


There are no formal entry requirements for this course, so anyone can apply! This is a foundational course, and is ideally suited to advertising and marketing professionals who may be employed as:

  • Content, digital, social and marketing managers
  • Community managers and content managers
  • Art directors and digital designers
  • Junior to mid-weight account managers
  • Media planners and strategists

Areas of study

In this SEM Essentials course the units you will cover include:

  • Search landscape
  • Paid search overview
  • Optimisation strategies
  • SEM Integration
ADMA IQ As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

Where Will It Lead Me?

Upon successful completion of this course, you will receive a certificate of completion in SEM Essentials from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:

  • Enhance your search strategies
  • Understand all the terminology
  • Introduce this cost-effective channel into your communications mix
  • Adopt valuable insights and lessons driven from case studies and examples

How Much Will It Cost?

Finance options

If you study this course online, the price is:

  • ADMA members: $409.20
  • Non-members: $459.80

Upfront credit card payment is required at the time of enrolment.

Ready to Get Started?

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.