Bachelor of Communication (Digital Media)

  • Qualification:

    Undergraduate, Bachelor's Degree

  • Study mode:

    On Campus

  • Payment options:

    HECS-HELP may be availableUpfront payment

  • Duration:

    3 years full-time or part-time equivalent

  • Start date:

    Enquire now, for start dates!

  • Awarded by:

    Deakin University

  • Location


  • Career Outcomes:

    Communications Officer | Social Media Manager | Digital Media Coordinator | Social Media Coordinator | Digital Strategist | View All

Course Rundown

The Bachelor of Communication (Digital Media), offered by Deakin University, prepares students for exciting careers in digital media, film or advertising.

This dynamic undergraduate course will get you ready to adapt to shifting communication climates in digital media and cultural industries. You’ll study topics such as social media and surveillance, advertising and consumerism, media genre and representation, issues of privacy and censorship, celebrity and media industry processes of planning and production, piracy and intellectual property.

The course consists of 18 core units and 6 elective units, encompassing the examination and creation of virtual and non-virtual media texts.


To be eligible to study this course, applicants must meet the following entry requirements:

  • All applicants must meet the minimum English language requirements.
  • Entry for school leavers will be based on their performance in the Victorian Certificate of Education (VCE) or its equivalent, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published clearly-in Australian Tertiary Admission Rank (ATAR) for that year.
  • Entry for non school leavers will be based on their performance in:
    • a Certificate IV in a related discipline; OR
    • a Diploma in any discipline; OR
    • successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units; OR
    • other evidence of academic capability judged to be equivalent for example relevant work or life experience.

What You’ll Learn

In this communications course, the subjects you may study include:

  • Communication in Everyday Life
  • Making Social Media
  • Making Video
  • Gamified Media
  • Quantified Media
  • Global Media
  • Media Ecologies
  • Digital Media Entrepreneurship
  • Professional Communication Internship
  • Design Skills
  • Advertising Principles and Practices
  • Creative Brand Communication
  • Introduction to Public Relations
  • Strategic Communication and Writing
  • News Reporting 1
  • News Reporting 2
  • Web Design and Interactivity
  • Ethical Communication and Citizenship
  • Documentary Production
  • Making Sense of Information
  • Transmedia Storytelling
  • Communication Research Practices
  • Advertising: Desire, Consumption and the Attention Economy
  • Design Thinking for Change

Why study with Deakin University?

Established in 1974 as Australia’s first regional university in Victoria, Deakin University has consistently raised the bar in delivering quality tertiary education with a focus on excellent teaching and research.

The multi-award winning education provider teaches over 53,000 students a year, offering renowned courses that integrate real-world expertise and practical skills. Get recognised with Deakin in a range of industries, including nutrition, sports management, property management, law, business and more. Plus, they’ve have ranked in the top 2% by the acclaimed Academic Ranking of World Universities (ARWU).

Student Support

As a student of Deakin, you’ll get support every step of the way along your learning journey!

They’ve got a range of on-campus facilities and online features to help ease the pressure of study, including on-campus childcare services, a medical centre with qualified nurses and doctors, free and confidential counselling (face-to-face or via phone) and more.

Deakin also offer advisers and resources to help develop your academic skills. Advisers are available on campus and online to help guide you in your research, assignment and study practices.

Campus locations

This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:

You can also choose to study this course entirely online.

Where Will It Lead Me?

Upon successful completion of this course you will receive a Bachelor of Communication (Digital Media) from Deakin University.

Graduates are prepared to pursue careers in a variety of settings, including Australian and international media industries and organisations. Graduates may also pursue further study and research training through a communication honours degree.

Curious about where a career in digital media could take you? Potential job outcomes may include:

How Much Will It Cost?

Finance options

Eligible students can apply for the Australian government's HECS-HELP loan to cover the upfront costs of all or part of your fees.

Deakin University also offers scholarships to successful applicants.

Students can also pay fees upfront.

HECS-HELP You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $45,881 (2019-20 income year).

Find out more about government study loans here.