Bachelor of Business With a Major in Marketing

  • Qualification:

    Bachelor's Degree

  • Study mode:


  • Payment options:

    HECS-HELP may be available

  • Duration:

    3 years full-time or equivalent part-time

  • Start date:

    Enquire Now Enquire Now for upcoming start dates

  • Awarded by:

    Swinburne Online

  • Career Outcomes:

    Marketing Coordinator | Brand Manager | Management Consultant | Marketing Officer | Executive Manager | View All

Course Rundown

Strategy, understanding the thought processes of consumers, and communication lie at the heart of contemporary global marketing techniques. In this online undergraduate level course, Swinburne Online’s Bachelor of Business With a Major in Marketing you will be taught all of these, and more, by leading industry professionals.

Key learning areas include marketing concepts at a global level and in foreign markets, product management, consumer psychology and how to influence purchasing decision-making, and various communication modes used to market a product.

Successful completion of this course means that in today’s economy, you will be fluent in all forms of advertising channels; be able to develop, introduce into the market and manage the growth of a product; and, you will be able to lead a team of marketing professionals and drive their long-term strategies.

Larry tells us why he chose to study marketing with Swinburne Online.


Applicants must meet the following entry requirements to enrol in this course:

  • Successful completion of the Victorian Certificate of Education (VCE), or its equivalent, including units 3 and 4 in English with a minimum score of 25, and meeting the associated minimum ATAR score; OR
  • Completion or partial completion of an approved tertiary qualification; OR
  • Significant and relevant work experience

What You’ll Learn

In this marketing course, the subjects you will study include:

  • Learning and communicating online
  • Fundamentals of marketing
  • Microeconomics
  • Introduction to management
  • Marketing research
  • Marketing and communication information and decision making
  • Contemporary issues in entrepreneurship and innovation
  • Introduction to business information systems
  • Introduction to business law
  • Integrated marketing communication
  • Marketing channel design and integration
  • Product and service innovation management
  • Consumer behaviour
  • Marketing strategy and planning
  • Branding, innovation and design
  • Industry consulting project
  • Integrative business practice
  • Financial Information for decision making

Students must also complete 8 elective units.

Why study with Swinburne Online?

RTO 3059

With strong links to industry and a focus on practical skills, Swinburne gives students an edge in the competitive job market. Placing in the prestigious QS Graduate Employability Rankings, Swinburne shapes graduates who are confident and competent in meeting the challenges of a fast-changing world. Over 100 years, Swinburne has educated more than 150,000 graduates in areas ranging from science, technology and engineering through health, education and business to media, design and innovation. Swinburne Online has drawn on more than 20 years’ experience in the online tertiary education space to help over 9,600 students graduate with an industry-recognised qualification.

Student Support

As a Swinburne Online student you’ll have access to a range of support options to help you get the most out of your learning. A dedicated team of Student Advisors are available seven days a week to answer your questions – academic, technical or administrative. You’ll also be assigned an eLearning advisor who will be your academic point of contact for the duration of your course.

Where Will It Lead Me?

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business With a Major in Marketing from Swinburne University of Technology.

This course will provide you with up-to-date skills in marketing strategies so that you can contract for clients, work for a company, or even start your own marketing business.

Curious about where a career in management could take you? Potential job outcomes may include:

How Much Will It Cost?

Finance options

If you are an Australian citizen you may be eligible to receive a government study loan through HECS-HELP.

Swinburne Online also offers a number of scholarships and grants as a means of promoting equality, recognising excellence, and alleviating financial hardship. Enquire now for more information.

HECS-HELP You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).

Find out more about government study loans here.