Accredited courses from leading Australian universities, TAFEs and colleges

Associate Degree of Business (Marketing)

  • Qualification:

    Associate Degree

  • Study mode:

    On Campus

  • Payment options:

    FEE-HELP may be available
    Upfront payment

  • Duration:

    2 years: 8 units per year
    Up to 4 years part-time

  • Start date:

    Enquire now for upcoming start dates

  • Awarded by:

    Study Group Australia Pty Limited trading as Martin College, Martin Higher Education

  • Location:


  • Career Outcomes:

    Marketing Assistant | Advertising or Marketing Professional | Marketing Coordinator | Product Manager | View all

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Course Rundown

About this course

This Associate Degree of Business (Marketing) from Martin Higher Education will provide you with a broad understanding of the skills required for a career in marketing.

The course will cover specialist areas in marketing such as integrated marketing communications, marketing research, services marketing and consumer behaviour. You'll also gain a more general understanding of business fundamentals such as marketing, management, human resource management, business law, economics and accounting.

The combination of business and marketing fundamentals will ensure that, upon successful completion of the course, you will graduate with the knowledge and experience to excel in the marketing field.


To be eligible to enrol in this course, you must meet the following entry requirements:

  • Have completed an Australian Senior Secondary Certificate of Education or equivalent; AND
  • Be 18 years of age or over; OR
  • Apply for mature age entry (aged 21 or over) with relevant work experience; OR
  • Have successfully completed of a relevant diploma

An applicant may apply for assessment and recognition of their prior learning.

Areas of study

In this course, the subjects you will study include:

  • Principles of management
  • Introduction to marketing
  • Introduction to accounting
  • Effective business communication
  • Information management systems
  • Introduction to business law
  • Introduction to HRM
  • Economics for business
  • Consumer behaviour
  • Ethics and corporate social responsibility
  • Market research
  • Services marketing
  • Integrated marketing communications
  • Understanding and using research

Plus two elective units.

Martin Higher Education Martin Higher Education offers on campus and fully online business, event management, tourism and marketing bachelor and associate degrees in Sydney, Brisbane and across Australia. Martin Higher Education focuses on hands on learning and positive career outcomes.

Each qualification has been designed to cover the theories, concepts and principles of fundamental business disciplines before moving onto a specialist elective stream. All bachelor degree students complete an industry engagement subject and a relevant industry project as part of their course.

You can choose to study an associate degree in two years (full time) or a bachelor degree in three years (full time). Martin Higher Education also offers a Diploma of Business which is one year of full time study.

If you are looking for a more intimate, supportive, specialised study environment then Martin Higher Education could be right for you. Students enjoy and thrive in smaller study groups where industry-experienced lecturers know them by name.
Martin Higher Education provides a supportive learning environment with a range of student support services to ensure students have the right tools to successfully engage with their studies.

  • Student Services Advisors are available to help with all study-related questions. They are across the student journey from orientation to graduation for both on campus and online students.

  • Experienced academic staff facilitate one-on-one feedback sessions.

  • Access to an online learning management system (LMS) that houses all content, interactive learning resources and features support tutorials.

  • Library facilities at both the Sydney (Haymarket) and Brisbane (Fortitude Valley) campuses providing extensive information for students, staff and researchers. Outside of library hours, students can access library resources for each subject through the LMS.

  • Careers Service assists students in identifying their future career direction and the actions they need to take whilst studying that will give them the best chance of success when they complete their studies and transition into work.

  • The Student Assistance Program (SAP) is a free, voluntary, confidential, and independent counselling service provided by registered and qualified psychologists and social workers. It is provided free to all students and can be access 24 hours a day, 7 days a week.

  • Students with English as a second language (ESL) are provided support to ensure everyone is able to participate fairly in their study.

Campus locations

This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:

  • New South Wales: Sydney
  • Queensland: Fortitude Valley

You can also choose to study this course entirely online.

Where Will It Lead Me?

Upon successful completion of this course you will receive a nationally recognised, accredited Associate Degree of Business (Marketing) from Martin Higher Education.

Marketing is a crucial function in all businesses and organisations and is becoming increasingly crucial to success in the modern global economy. The field of marketing is progressive and as such the marketing landscape is changing rapidly which impacts the types of marketing careers available.

Curious about where a career in marketing could take you? Potential job outcomes may include:

  • Marketing Assistant
  • Advertising or Marketing Professional
  • Marketing Coordinator
  • Product Manager
  • Customer Service Manager
  • Social Media Manager
  • Digital Campaign Planner
  • Communications Officer
  • Content Manager
  • Media Planner
  • Content Marketer

How Much Will It Cost?

Finance options

Martin Higher Education courses can be paid for upfront, or, you may be eligible to receive a FEE-HELP loan for this degree, meaning you can defer payment of your course fees. Enquire now for more information and to see if you meet eligibility criteria.

You may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.

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