From UniSA Online, this Bachelor of Business (Marketing) degree explores every facet of the world of marketing: from strategy, research and analytics to advertising, sales and media planning.
Core concepts such as international business, economics and accounting, business operations and intelligence are thoroughly covered before students delve into specialised marketing topics, including buyer and consumer behaviour, market analysis and research, advertising and brand management.
Students are privy to the most up-to-date, advanced marketing research available, equipping them with the in-depth knowledge needed to excel in the business world. But it’s not all just theory: the course has a strong focus on practical skills, including effective communication with different audiences, revenue growth strategies, and customer loyalty building.
Through real case studies and consumer data, you’ll learn how to make smart, informed business decisions by analysing brand and advertising performance and applying the latest, most cutting-edge marketing strategies.
Study Marketing on Demand with UniSA Online
Applicants are required to meet one of the following criteria with a competitive result:
Higher education study
- Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider
Vocational Education Training (VET)
- Completed an award from a recognised training organisation at Certificate IV or above
Work and life experience
- Passed a UniSA Online literacy and numeracy test and have relevant work experience, or
- Completed a UniSA Foundations Studies program or equivalent, or
- Qualified for Special Entry
Recent secondary education
- Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification
In order to complete your application, we will ask you to provide supporting documents as proof of your prior study or work experience.
What You’ll Learn
In this marketing degree, the subjects you may study include:
- Critical Approaches to Online Learning
- Business and Society
- Accounting Principles for Business Decisions
- Business Law
- Quantitative Methods for Business
- Professional Development in Marketing
- Marketing Principles: Trading and Exchange
- Principles of Economics
- Consumer Behaviour
- Marketing Analytics
- Market Research
- Business Intelligence
- Business Operations
- Management and Organisation
- Strategic Management
- Essentials of Marketing Planning
- Integrated Marketing
- International Business Environment
Why study with UniSA Online?
With a background spanning more than 25 years in online education, you can trust that you'll be getting a high-quality university experience when you Study On Demand with UniSA Online. Considered a leader in the field, UniSA has transformed online learning and is one of Australia's largest online education providers (2017 Department of Education). Select a 100% online course that has been created by academics and experts in online learning, who are focused on giving you the best start on your chosen career path. With all course content and assessments available online, you can Study On Demand, on your terms, on your schedule.
Studying with UniSA Online means you can Study On Demand. You'll gain around the clock personalised support to assist you on your learning journey. Technical issues? Nervous about a looming assessment? Gain on-demand access to their helpful and dedicated team.
Whether you need help with assignments, referencing, administrative or technical support, you’ll have on-demand access to the UniSA Online team who’ll be there to support you, every step of the way.
Students will have access to the UniSA Online ‘Study Help’ hub which is packed with loads of resources, workshops and support services. With online tutor support available seven days a week, you’ll be able to get help when you need it. If you’ve got a question related to your course, you can expect to receive a response in 24 hours. You’ll also be able to retrieve a range of resources through their virtual ‘Ask the Library’ service.
Gain full control over your study and gain a career focused qualification when you learn with UniSA Online!