Accredited courses from leading Australian universities, TAFEs and colleges

Bachelor of Business (Marketing)

  • Qualification:

    Bachelor's Degree

  • Study mode:


  • Payment options:

    HECS-HELP may be available
    Upfront payment

  • Duration:

    3 years full-time

  • Start date:

    Enquire now, for start dates!

  • Awarded by:

    Western Sydney University Online

  • Course fees:

    Price may vary

  • Career Outcomes:

    Brand Manager | Market Researcher | Marketing Consultant | Digital Content Writer | View all

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Course Rundown

About this course

The Bachelor of Business (Marketing), from Western Sydney University Online, is the ideal course for anyone wishing to pursue a career in marketing within any business context.

Throughout this online course, you'll develop the business, communication and technology skills you need to produce and implement successful marketing strategies. You'll delve into the importance of brand management in marketing; learn how different communication methods can be used to reach your audience; understand consumer behaviour and creative design; and discover contemporary market research methodologies.

This degree is delivered entirely online by specially trained coaches, with tools and support available to ensure you enter the workforce with everything you need to excel in a modern marketing career.


To be eligible to study this course, applicants must meet the following entry requirements:

  • Hold a Cert III or Cert IV, in any field; OR
  • Completion or partial completion of tertiary study; OR
  • Work experience, in any industry; OR
  • Completion of Year 12 HSC (or equivalent), with a minimum required ATAR; OR
  • Tertiary Preparation Certificate (TPC); OR
  • Special Tertiary Admissions Test (STAT).

Areas of study

In this marketing course, the subjects you may study include:

  • Marketing Principles
  • Consumer Behaviour
  • Marketing Communications
  • Brand and Product Management
  • Marketing Research
  • Business to Business Marketing
  • International Marketing
  • Strategic Marketing Management
  • The Service Enterprise
  • Statistics for Business
  • Design Thinking for Creativity
  • Marketing Planning Project
  • Financing Enterprises
  • Enterprise Leadership
  • Enterprise Law
  • Enterprise Innovation and Markets
Western Sydney University Online Start your study journey with Western Sydney University Online and gain the same online degree in business, social science, human resources, marketing and more as you would on campus.

Enjoy an advanced digital learning environment that’s has been created with your needs in mind. Begin your course at a time that’s convenient for you, and log on and learn at a time and place that suits you.

Western Sydney University have a reputation for excellence, so you can be proud to graduate with a degree that comes from a uni ranked in the top 2% globally!
When you join Western Sydney University Online you’re also joining an engaged online community of fellow students and academics, who are committed to helping you succeed during you studies.

Chat to a student advisor online or over the phone any day of the week, reach out to specially trained online learning advisors, gain access to online assignment assistance and ensure your work is always on the right track, plus stay in touch with other students via WSU’s specially-built digital portal.

Where Will It Lead Me?

Upon successful completion of this course you will receive a Bachelor of Business (Marketing) from Western Sydney University Online.

Graduates are prepared to seek out general or specialised marketing roles in a variety of business contexts, from brand management to digital content creation to market research. Graduates will have successfully satisfied the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI).

Curious about where a career in marketing could take you? Potential job outcomes may include:

  • Brand Manager
  • Market Researcher
  • Marketing Consultant
  • Digital Content Writer

How Much Will It Cost?

Finance options

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP loan, meaning you can defer payment of your fees.

Alternatively, you can pay your course fees upfront.

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).

Find out more about government study loans here.

Ready to Get Started?

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

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