Whether you are looking to start a marketing career or gain new skills in the field, Certificate IV in Marketing and Communication (BSB40820) from the College for Adult Learning is the right course for you. This course will give you all the necessary skills and confidence to explore the limitless opportunities in marketing or perform to your best in your current marketing role.
You will quickly and easily gain the transferable skills in implementing marketing campaigns, conducting market research projects, building relationships with stake-holders to ensure their buy-in and developing professional documents to present ideas.
- How to prepare and deliver market research and consumer trend reports to highlight areas of opportunity and risk
- How to develop and review company documents such as media and advertising briefs, press releases and similar
- Development and optimisation of digital media campaigns