Digital media has completely changed the way people communicate and offers an unprecedented opportunity for brands to reach their customers. With this Digital Marketing Part-Time course from General Assembly, you can build the skills, experience and insights required to harness those opportunities and create effective and high-impact marketing solutions for a wide variety of organisations.
In this practical online course, you’ll gain a holistic understanding of how to support businesses to identify and meet their goals, using creative and data-driven strategies to get there. You’ll build skills in data analysis, Google Analytics, Google AdWords and Facebook, and become proficient in a range of marketing tools aimed at delivering success to your clients.
With opportunities to learn from industry leaders, this course is dynamic and relevant to your career goals. If you’re a creative, ambitious thinker who likes solving problems, a career in digital marketing may be for you – and this practical course could be your first successful step.
There are no prerequisites for this course.
What You’ll Learn
In this digital marketing course, the subjects you may study include:
Unit 1: Digital marketing framework & strategy
- Business & customer strategy
- Data-driven marketing
Unit 2: Digital marketing & SEO
- Digital marketing strategy & channels
Unit 3: Paid social & advertising
- Paid search, adwords, & SEM
- Paid social
Unit 4: Content marketing & social
- Content strategy
- Content marketing & social media
Unit 5: Marketing acquisition & conversion rate optimisation
- Landing pages, UX, & lead gen
- A/B testing & marketing optimisation
Unit 6: Customer engagement & retention
- CRM & email marketing
- Retargeting, referrals & winbacks
Unit 7: Analytics, data & reporting
- Metrics, sources, & KPIs revisited
- Google Analytics deep dive
Unit 8: Display, Facebook, or mobile deep dives
- Facebook deep dive
- Display, programmatic & retargeting
- Mobile marketing deep dive
Unit 9: Storytelling & budget planning
- Storytelling & persuasion marketing
- Campaign planning & budgeting
Unit 10: Presentations & next steps
- Presentation day 1
- Presentation day 2 & next steps
Why study with General Assembly?
Grow and develop your skills in web development, user experience design, digital marketing, data science and more with the expert guidance of General Assembly.
With over 50,000 course graduates under their belt, General Assembly is a trusted quality education provider, offering students an innovative learning experience with courses specifically designed to meet employer needs and market demands.
Be part of a supportive community during every step of your learning journey and beyond!
General Assembly cares about your future and wants to help drive your career forward, which is why they developed an Immersive program to help you grow the right tools and strategies when it comes time to head into the workforce. You’ll also have access to GA’s huge network of over 50,000 alumni as well as the opportunity to attend exclusive events.