Diploma of Applied Business (Marketing Major)

  • Qualification:


  • Study mode:


  • Payment options:

    HECS-HELP may be availableUpfront payment

  • Duration:

    1 year full-time, or part-time equivalent

  • Start date:

    Enquire Now Enquire Now for upcoming start dates

  • Awarded by:

    La Trobe University

  • Course fee:

    Price may vary

  • Career Outcomes:

    Office Manager | Office Administrator | Executive Personal Assistant | Manager | Entrepreneur | View All

Course Rundown

Ready to take the first step towards an exciting, fast-paced career in marketing? Get off to a flying start with just one year of study by completing a Diploma of Applied Business (Marketing Major) with La Trobe University.

La Trobe’s nested degree program means that once you’ve enrolled in a Bachelor of Applied Business (Marketing Major), you have the option to exit the course with a Diploma qualification after successfully completing a year of full-time study. And if you’re ready to start your career journey after 12 months, why wait?

Throughout the online course, you’ll build a solid foundation of marketing skills and knowledge that will help you excel in a range of marketing/sales-related roles. You’ll learn about key marketing activities in business and how advertising works in the digital age, as well as covering fundamental business topics like accounting, finance and workplace sustainability.

If you want a marketing qualification that doesn’t take multiple years to obtain, the Diploma of Applied Business (Marketing Major) could be exactly what you’re looking for.


To be eligible to study this course, applicants must meet the following entry requirements:

  • Completion of Year 12, with a score in English of at least 25; OR
  • An equivalent academic level achievement; OR
  • Two years of work experience after leaving school; AND
  • All students are required to undergo the online Didasko Pre-enrolment Assessment and achieve a pass mark of 60%.

What You’ll Learn

In this marketing course, the subjects you may study include:

  • Office Professional
  • Sustainability Practices
  • Business Fundamentals
  • Accounting and Finance Fundamentals
  • Marketing: Stand and Deliver
  • Working With Others
  • Advertising in a Digital Age
  • Information Technology Fundamentals
  • Quality Customer Service
  • Project Management
  • Foundations of Management
  • Workplace Diversity

Why study with La Trobe University?

Learn with one of Australia’s pioneers in education, La Trobe University and trust over 50 years of experience!

Graduate with an applied degree in IT and join over 35,000 students who have been taught by some of the best, or opt to undertake an applied degree in business and gain a variety of new skills that you can apply just about anywhere.

Whatever you study, La Trobe are committed to offering students an engaging, flexible and practical learning experience with their 100% online curriculum. This means you can enjoy the ease of studying at a time and place that’s convenient for you.

As La Trobe’s motto would say, “whoever seeks shall find”, so discovering a new career can be just a click away.

Student Support

Studying with La Trobe means you’ll have access to support staff and academic teams who will not only guide you through your studies, but also help you get job-ready.

You’ve got the qualification, now what? Their Career Support Centre will help you conquer your career goals and land your dream job... they’ll even help you prepare a standout CV and cover letter!

Where Will It Lead Me?

Upon successful completion of this course you will receive a Diploma of Applied Business (Marketing Major) from La Trobe University.

Students are able to exit the Bachelor of Applied Business (Marketing Major) after successfully completing one year of study in order to obtain the Diploma. Graduates are then able to pursue a range of marketing and business roles with an expected income of $50K.

Curious about where a career in marketing could take you? Potential job outcomes may include:

How Much Will It Cost?

Finance options

Eligible students can apply for the Australian government's HECS-HELP loan to cover the upfront costs of all or part of your fees.

La Trobe University also offers an upfront payment option.

HECS-HELP You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).

Find out more about government study loans here.