LinkedIn Marketing

LinkedIn Marketing

What do people use LinkedIn for — and how can you use it well? Turn an everyday online presence into a strategic tool for making connections and sales with this online LinkedIn Marketing short course from Pacific Training Group, in partnership with Social Media College.

In this highly practical course, you'll learn how to establish a compelling professional profile for a company or individual, and deploy proven marketing strategies to grow engagement, build a following, and convert connections into sales. You'll learn how to harness to power of LinkedIn advertisements, and measure the success of both organic and paid content. Using real-life examples and your very own page, this course will help you create a compelling LinkedIn presence that maximises your opportunities.

Delivered by LinkedIn experts from Social Media College, this course is developed to be current and cutting-edge — ensuring your investment pays off with strategies that really work. If you're an everyday LinkedIn user wanting a better return on investment and a more strategic purpose, this short course is your next career step.

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  • Qualification:
    Short Course
  • Study mode:
    Online
  • Payment options:
    Upfront payment
  • Duration:
    20 hours self-paced
  • Start date:
    Enquire Now Enquire Now for upcoming start dates
  • Awarded by:
    Pacific Training Group (RTO 110071)
  • Location:
    Online
  • Career Outcomes:
    Social Media Strategist | Social Media Officer | Digital Content Writer | Social Media Coordinator | Digital Content Creator | View All

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Course Rundown

What do people use LinkedIn for — and how can you use it well? Turn an everyday online presence into a strategic tool for making connections and sales with this online LinkedIn Marketing short course from Pacific Training Group, in partnership with Social Media College.

In this highly practical course, you’ll learn how to establish a compelling professional profile for a company or individual, and deploy proven marketing strategies to grow engagement, build a following, and convert connections into sales. You’ll learn how to harness to power of LinkedIn advertisements, and measure the success of both organic and paid content. Using real-life examples and your very own page, this course will help you create a compelling LinkedIn presence that maximises your opportunities.

Delivered by LinkedIn experts from Social Media College, this course is developed to be current and cutting-edge — ensuring your investment pays off with strategies that really work. If you’re an everyday LinkedIn user wanting a better return on investment and a more strategic purpose, this short course is your next career step.

Eligibility

There are no prerequisites for this course.

In this LinkedIn Marketing course, the subjects you may study include:

  • An Introduction to LinkedIn Strategy
    Understand the value and opportunities LinkedIn can offer.
  • The LinkedIn Landscape
    Learn why LinkedIn isn’t like other social media platforms and why this is important.
  • Creating Great Content
    Understand what people using LinkedIn are looking for – and how to create it.
  • Develop a Professional Profile
    Construct an authoritative and professional profile that attracts the right audience.
  • Using Your Profile Effectively
    Take your profile to the next level and turn it into your greatest marketing asset.
  • Marketing Through Company Pages
    Develop a content strategy for your business or personal brand that builds reach, awareness and sales.
  • LinkedIn Paid Advertising
    Learn how to promote campaigns that create new business opportunities.
  • Community Management
    Create a network of professionals who promote the products or services you offer.
  • Understanding LinkedIn Analytics
    Measure results and adjust your strategies to increase effective use of LinkedIn.

Pacific Training Group makes learning flexible, fun and affordable by offering their students the opportunity to study in class, online and also in the workplace. They provide professional programs and skillsets in areas such as Management, Leadership, Digital Technologies, Events, Tourism and Hospitality, giving you all the skills that you need to start your new exciting career.

Campuses are centrally located in Sydney and the Gold Coast with modern teaching facilities and a fun relaxed atmosphere. Their online platform is an easy to navigate and interactive learning portal with ready access to their industry experienced trainers.

With Pacific Training Group, you can graduate with extensive industry skills, a network of employment contacts and a qualification that is recognised in Australia, and beyond.

Where Will It Lead Me?

Upon successful completion of this course you will receive a Certificate of Completion from Social Media College.

This course is a useful addition to the skillset of any social media manager, marketing coordinator or entrepreneur. After completing this course, you'll be in a position to create and grow an engaged, compelling LinkedIn presence for yourself and others — turning posts into potential opportunities for collaboration, and followers into an engaged, thoughtful community. 

This course also offers a commitment-free taste of studying for anyone considering a career in social media management. After completing this course, you may like to get a formal qualification and study the Diploma of Social Media Marketing (10904NAT) from Pacific Training Group.

Curious about where a career in social media marketing could take you? Potential job outcomes may include:

How Much Will It Cost?

The fee for this course is $775, to be paid as one single payment.

For more information
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