Bachelor of Business (Sports Management)

  • Qualification:

    Bachelor's Degree

  • Study mode:

    On Campus

  • Payment options:

    FEE-HELP may be availableUpfront payment

  • Duration:

    2 years full-time or part-time equivalent

  • Start date:

    Enquire now, for start dates!

  • Awarded by:

    Torrens University Australia

  • Location

    SA | NSW

  • Course fee:

    Price may vary

Course Rundown

Start a dream career working in sports management for your favourite team by studying this Bachelor of Business (Sports Management) course. 

Designed for anyone looking to start a career in sports management, this foundation course will introduce you to the broad concepts and theories of sports management. You’ll study the historical foundations of sport, socio-cultural influences on sport, the role of governance in sport, and sports management principles, and will study the role of sport in building and sustaining societies. 

As part of this course you will complete an industry work experience placement, giving you the opportunity to build essential skills, professional connections and experience required to compete in the exciting and dynamic profession of sports management. 


If you love sport, are interested in working in the field and want to play a leading role, this exciting foundation course is your first step in your new career. 

Study a Bachelor of Business (Sports Management)


To be eligible to study this course, applicants must meet Torrens University Australia's minimum entry requirements. 

International students will also be required to demonstrate English language proficiency. 

What You’ll Learn

In this sports management course, the subjects you may study include:

Core subjects:

  • Customer experience management
  • Understanding people and organisations
  • Business communications
  • Marketing fundamentals
  • The business environment
  • Accounting for decision making
  • Organisational creativity and innovation
  • Ethics and sustainability
  • Introduction to sports management
  • Sport consulting project
  • Health and advocacy strategies
  • Managing teams
  • Sports law
  • Managing sports facilities 
  • Industry consulting project
  • Sports marketing 

Elective subjects:

  • Introduction to PR writing
  • Consumer behaviour
  • Integrated marketing communications
  • Understanding public relations
  • Event concepts and design
  • Introduction to events
  • Digital marketing communications 
  • Marketing and audience research 
  • Business to business marketing
  • Corporate communications 
  • Advanced PR writing 
  • Content creation for social media
  • Event financing and sponsorship
  • Event venue management 
  • Event management and operations 
  • Marketing strategy
  • International public relations
  • Events policy and strategy
  • Brand and product management
  • Human resource management
  • Wedding planning 
  • Understanding advertising 
  • Sports events
  • International marketing
  • Project management 



Why study with Torrens University Australia?

Torrens University Australia brings together some of the country’s most regarded tertiary institutes across industries like business, design, public health, hospitality, and sports management.

Studying with Torrens means learning from the industry’s best and brightest minds through cutting-edge syllabuses and small classroom environments. By becoming a Torrens student, you will not only have access to Torrens’ state-of-the-art campuses across the nation, you’ll also get to leverage Torrens status as a Laureate International University, and be able to access a global network of over 70 universities across 25 countries.

Torrens schools include; APM College of Business and Communication, Australasian College of Natural Therapies, Chifley Business School, Media Design School, Real Madrid Graduate School, Southern School of Natural Therapies and William Blue College of Hospitality.

Student Support

Torrens Dynamic Online Learning mode means you can study at your own pace. By providing you with on-demand access to course materials and content, you can study when you want, where you want.

Torrens also runs Touch-Point weekend sessions that allow you to hear from industry professionals, chat to lecturers and expand your network.

Torrens students will also have access to Torrens Success Coaches, who will help you align your strengths and learning with your goals. From the moment you are admitted to your course, a Success Coach will be available to help you successfully navigate the educational landscape and build your personal and professional skills.

Campus locations

This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:

You can also choose to study this course entirely online, or online with some on-campus components (blended learning).

Where Will It Lead Me?

Upon successful completion of this course, you will receive a Bachelor of Business (Sports Management) from Torrens University Australia. 

This qualification will equip you with the knowledge, skills and insights required to pursue employment in a range of roles in the sports management sector. You may choose to seek employment working in coaching or mentoring, sports development, training, venue management or operations management. 

You may choose to undertake further study after completing this course. This qualification acts as a pathway to the Master of Business Administration (Sports Management), which is delivered by Torrens University Australia through an Australian-only exclusive partnership with the Real Madrid Graduate School, and includes a two-week placement at the Real Madrid Graduate School. 

How Much Will It Cost?

Finance options

Eligible students can apply for the Australian government’s FEE-HELP loan to cover the upfront costs of all or part of your fees.

Torrens University Australia also offers scholarships to successful applicants.

Students can also pay fees upfront.

FEE-HELPYou may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $55,874 (2017-18 income year).

Find out more about government study loans here.