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Jordana Rooz - Advertising Coordinator, Cosmopolitan magazine

Jordana Rooz, Advertising Coordinator
'I did lots of work experience! I started doing internships before I finished my degree and was at ACP for eighteen months.'

‘I’d always wanted to work with Cosmo, regardless of where it was – even if it was delivering the mail, I would’ve done it! This position has been a great way to get my head around what the advertising department does. If I eventually do become an editor, it’s crucial that I understand this side of things.’

Jordana started her career in publishing as an intern at ACP magazines. Read about how she’s worked her way up the corporate ladder and where she’s heading next!

What qualifications do you have?

I have a Bachelor of Arts in Media and Communications from the University of New South Wales and a Master’s in Arts, Journalism from the University of Technology, Sydney, which I finished last year.

What were your expectations of the publishing world when you finished uni?

I knew from the time I began my undergrad degree that publishing wasn’t going to be the easiest job market to get into. I learnt this first hand just trying to get work experience. Once I did break into the publishing world, it was really great.

Did your degree prepare you well for the real world of publishing?

I don’t think my undergraduate did so much in terms of the way the journalistic world works, but my postgraduate studies definitely did. My Master’s taught me how to write to deadline and how to write my own stories – things like that. I guess I had the best of both worlds in that I learnt the theory as well as the practical. But I think there’s a lot that you have to learn on the job too.

How did you get a ‘foot in the door’ in magazines?

Lots of work experience! I started doing internships before I finished my degree and was at ACP for eighteen months. None of my work experience was paid – even though I wrote several stories – but people do notice when you put in time and effort and will reward you in turn.

What kinds of duties did you have during your internship?

My internship involved a variety of duties; it just depended on what day I was in the office and how the deadline was running. At my internship with Cosmo Bride and Cosmo Pregnancy, I did a lot of transcribing interviews, finding pictures from Getty images and other agencies, general errands, and running around to whatever the department needed. There was no real set routine. I also got to write a few stories and had them published so that was a bit of a bonus for me.

What does an average working day as advertising coordinator involve?

It’s basically making sure that the whole advertising department is looked after. I make sure they have everything they need, whether it’s binding presentations, booking meeting rooms, photocopying, and putting together presentations and proposals. Recently I’ve had the opportunity to write some copy for some advertorials so that’s been good. Every day is different, really.

Is your job well paid?

I think my position is better paid than it would be if I started in editorial, but I knew going into journalism that I was doing it for love, so it wasn’t a shock that jobs in the industry are comparatively low-paid.

Do you have a good work–life balance?

Yes, I think so. I’m in before 9 am and I leave between 5.30 pm and 6 pm. We have a gym downstairs and I usually go there after work. I think I have a good work–life balance because I can go out after work and weekends are mine, so it’s perfect for me.

What’s the most challenging aspect of your job?

The most challenging aspect is getting my head around the advertising side of things. I interned in editorial and that was my focus for a long time, so there are a lot of new things I’m learning about on the job, which is a plus. It’s not so much a challenge as a learning curve though!

What’s the best thing about your work?

The team at Cosmo is really great to work with. We’re all fairly new and everyone gets along really well. It’s a nice environment to come to in the morning which I think makes a huge difference. If you feel uncomfortable walking in the door at work then you’re just not comfortable in your job and nothing feels right. And I guess seeing the magazine before it comes out is really fun and never having to buy a magazine ever again!

What do you wish someone had told you about publishing before you started on this career path?

I think I found out myself, which is probably the hard way, that you just can’t give up; you have to keep putting yourself out there and keep working in the industry, even if you’re an intern for a few months. Had people told me that, I think it would have kept me a bit more positive throughout my 18 months of interning, because I went through phases where I was fed up and I wanted to give it up. If someone had just said to me, ‘Just stick with it you can get there’, I think I would’ve been a bit more upbeat.

What are your plans for the future?

I’d really like to move into editorial and one day become the editor of a publication.

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