Digital Marketing Circuit

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  • Qualification:
    Short Course
  • Study mode:
  • Payment options:
    Payment plan
    Upfront payment
  • Duration:
    5 Weeks
  • Start date:
    Weekly start dates
  • Awarded by:
    General Assembly
  • Location:
  • Career Outcomes:

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Course Rundown

From social media and content strategy to paid campaigns and analytics, you’ll learn digital-marketing tactics that greatly increase engagement with this Digital Marketing Circuit course from General Assembly. In providing insight and support to you during the course, our mentors have one aim: to help you get the most out of your experience.

We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work. Your mentor pushes you to meet your goals, and excel in the process.

Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.


There are no prerequisites for this course.

In this Digital Marketing Circuit course, the subjects you may study include:

  • GA’s Digital Marketing Framework and the “Funnel”
  • Customer Acquisition and Channels
  • Conversion and Retention Marketing
  • Measurement and Metrics

Grow and develop your skills in web development, user experience design, digital marketing, data science and more with the expert guidance of General Assembly.

With over 50,000 course graduates under their belt, General Assembly is a trusted quality education provider, offering students an innovative learning experience with courses specifically designed to meet employer needs and market demands.

Be part of a supportive community during every step of your learning journey and beyond!

General Assembly cares about your future and wants to help drive your career forward, which is why they developed an Immersive program to help you grow the right tools and strategies when it comes time to head into the workforce. You’ll also have access to GA’s huge network of over 50,000 alumni as well as the opportunity to attend exclusive events.

Where Will It Lead Me?

Upon successful completion of this Digital Marketing Circuit course from General Assembly, you'll be equipped to:

  • Set objectives and plan a digital marketing campaign. Understand how the concept of a funnel has evolved and what parts of it are most relevant for you.
  • Use various channels - paid, search, content, social and more - to acquire customers.
  • Generate leads, optimize landing pages and run email campaigns to convert and retain your customers.
  • Set KPIs, tracking metrics and analyzing data can help you understand and improve your campaigns.
  • Complete a digital marketing campaign brief that will prepare you for planning, running, executing, and measuring a real campaign.

How Much Will It Cost?

The price of the course is $750 USD. Most students choose to pursue a 3-part payment plan with a deposit of $250 USD and then 2 additional installments of $250 USD. We are more than happy to set up a customized plan for you based on your individual needs.

For more information