Course Rundown
Everyone knows data is important. But there’s a difference between reading numbers and knowing what to do with them. Analysis is good, but there’s a lot more to data than pie charts. So how do you bridge the gap between analytics and strategy to bring the whole business on the data journey?Â
Marketing Analytics and Insights from RMIT Online will teach you how to read and interpret data, and (more importantly) how to use data to make strategic business decisions and leverage AI to better connect with customers. The trick is getting people to see the value in numbers. Engaging various stakeholders, even the skeptical ones. Showing them there’s a better way to do business rather than gut instinct and subjective opinion. It’s the future of marketing – and it’s pretty exciting.
