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Digital Marketing Fundamentals


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  • Qualification:
    Short Course
  • Study mode:
    Online
  • Payment options:
    Upfront payment
  • Duration:
    6 weeks - up to 50 hours
  • Start date:
    Enquire now about upcoming start dates
  • Awarded by:
    RMIT Online
  • Location:
    Online
  • Career Outcomes:

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Course Rundown

You can’t have a thriving business, without a solid digital marketing presence. And that’s not hyperbole. In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social media campaigns. Learn the techniques to design compelling digital marketing strategies, along with the essential data analysis tools used to measure and prove success.

How does it work? 

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You’ll learn how to amplify messages online, along with data analysis tools to optimise success.

Expert mentors provide guidance and support along the way, and you’ll work on real-world scenarios built in collaboration with leading industry partners.

Eligibility

There are no prerequisites or entry requirements for this course, just good Wi-Fi.

In this digital marketing short course, the topics you may cover include:

  • Fundamentals of digital marketing
  • Customer understanding and insights
  • Search-marketing fundamentals
  • Social-media marketing fundamentals
  • Designing digital marketing strategies
  • Measurement and optimisation

Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!

Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.

Studying online doesn’t mean you have to go through the learning journey solo. When you study with RMIT Online you’ll be connected with a support team and a global network of industry experts, academics and peers, who will help you every step of the way. Whether you have a technical issue, feel bogged down and need someone to talk to or struggling with an assignment - they’ve got the right people to help get you to where you want to be.

Where Will It Lead Me?

RMIT has built this program with leading companies who have transformed and thrived in a changing workforce. Start with the fundamentals, then you’ll build real-world strategies that can be immediately applied back in the workplace.

How Much Will It Cost?

A full upfront payment of $770 is required for this course.

For more information