AI and Emerging Technologies for Strategic Marketing

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  • Qualification:
    Short Course
  • Study mode:
  • Payment options:
    Upfront payment
  • Duration:
    6 weeks (5-8 hours per week)
  • Start date:
    5 November 2018
  • Awarded by:
    RMIT Online
  • Location:
  • Career Outcomes:

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Course Rundown

Today, only 15% of businesses are using Artificial Intelligence, but 31% have put it on their agenda in the next 12 months (Adobe). AI is one of the most significant shifts impacting the marketing landscape, and it has the potential to change business forever.  Experts predict chat bot usage will jump 25% by the year 2020, and that’s really just the tip of the iceberg. But what can AI actually do for marketers? And how can you leverage it without in-depth technical knowledge?

AI and Emerging Technologies For Strategic Marketing from RMIT Online can get you up-to-speed with voice search, ad-tech, micro-location approaches and basic AI automation. We’ll take a targeted look at the benefits of marketing AI. And you won’t even need to learn code.


There are no prerequisites for this course.

In this AI and Emerging Technologies For Strategic Marketing course, the subjects you may study include:

Understand relevant AI in marketing approaches

  • Introductions and examples of AI in marketing
  • Chatbots
  • AI in marketing and advertising

Voice marketing

  • Voice and conversational search
  • Voice search tactics and strategy
  • Internet of Things

Evolution of digital marketing

  • Going hyperlocal
  • 'Martech' or 'Marketing Tech'
  • Understand your marketing stack

Marketing automation

  • Implementation
  • CRM strategy
  • Nurture campaigns

Embracing change

  • Cutting edge marketing approaches
  • Immersive tech
  • Social selling

Review and what's next

  • Review your pitch
  • Product roadmap and MVP
  • User Experience (UX)

Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!

Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.

Studying online doesn’t mean you have to go through the learning journey solo. When you study with RMIT Online you’ll be connected with a support team and a global network of industry experts, academics and peers, who will help you every step of the way. Whether you have a technical issue, feel bogged down and need someone to talk to or struggling with an assignment - they’ve got the right people to help get you to where you want to be.

Where Will It Lead Me?

Upon successful completion of this AI and Emerging Technologies For Strategic Marketing course from RMIT Online participants will be able to:

  • Understand what AI can do for marketers
  • Design and test voice search marketing tactics
  • Learn how to execute marketing automation systems
  • Get up to speed with ad-tech and micro-location approaches
  • Communicate the benefits of AI to stakeholders
  • Leverage AI to create more effective marketing campaigns

How Much Will It Cost?

A$1,200 GST inc
We accept all major credit cards (Visa, Mastercard and Amex), or you can pay with your existing PayPal account.

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