Course Rundown
Today, only 15% of businesses are using Artificial Intelligence, but 31% have put it on their agenda in the next 12 months (Adobe). AI is one of the most significant shifts impacting the marketing landscape, and it has the potential to change business forever. Experts predict chat bot usage will jump 25% by the year 2020, and that’s really just the tip of the iceberg. But what can AI actually do for marketers? And how can you leverage it without in-depth technical knowledge?
AI and Emerging Technologies For Strategic Marketing from RMIT Online can get you up-to-speed with voice search, ad-tech, micro-location approaches and basic AI automation. We’ll take a targeted look at the benefits of marketing AI. And you won’t even need to learn code.
