Marketing Fundamentals

Australian Institute of Management Education and Training logo
  • Qualification:
    Short Course
  • Study mode:
    On Campus
  • Payment options:
    Payment plan
    Upfront payment
  • Duration:
    2 Days
  • Start date:
    Enquire now for upcoming start dates.
  • Awarded by:
    Australian Institute of Management Education and Training (RTO 0049)
  • Location:
    SA | QLD | VIC | NSW
  • Career Outcomes:

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Course Rundown

Exploring the concepts of research, planning, segmentation and positioning, you’ll discover how marketing activities support business goals. Gain a fresh approach to driving marketing strategies by identifying and exploiting opportunities that deliver on your business objectives. This Marketing Fundamental course includes comprehensive course notes, morning tea, lunch and afternoon tea and internet access.

The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.

Australian Institute of Management Education and Training facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?


If you’re either new to a marketing role or you’re simply looking to learn more about every aspect of the marketing function, this Marketing Fundamentals course is essential for you.

In this Marketing Fundamental course, the subjects you may study include:

  • What is marketing?
  • Understanding consumer buying behavior
  • Understanding business buying behavior
  • Marketing approach to customer satisfaction
  • Strategic alignment
  • Competitive advantage
  • Building brand profile
  • Ethics in marketing
  • Environmental scanning
  • SWOT analysis
  • Integration
  • Market research
  • Contribution of market research to enterprise activity
  • Determining the organization’s research needs
  • Developing a statement of market research needs
  • Research methodologies
  • Define market research objectives


  • Data gathering approaches
  • Quantifying required data
  • Market research plan
  • Segmentation
  • Target market
  • Positioning
  • Marketing mix
  • Product-based marketing
  • Service-based marketing
  • Price
  • Place
  • Promotion mix
  • The marketing plan

AIM provides students with practical qualifications that certify their skills and advances their careers. Each qualification is delivered through a blend of practical exercises and evaluative tools, and with no exams to study for; students can focus on completing assessments that have real world application. With the choice to study online or on campus, studying with AIM means you can maintain your work-life balance while building your future career.

Australian Institute of Management Education and Training Pty Limited (RTO code 0049) (AIMET) is a registered Higher Education Provider listed on the national register, Provider ID: PRV12071. AIMET uses the brand name AIM with permission from the Australian Institute of Management (ABN 56 004 525 017).

AIM (RTO 0049) prides itself on delivering holistic, comprehensive qualifications, that helps you fast-track your career whilst gaining official certification of your skills. Whether you prefer online learning or face-to-face classes, AIM offers both options.

The online virtual campus, MyAIM allows students to work through the online modules at their own pace, connect with other students and receive online learning support from AIM’s Student Support and Coaching Services teams.

Campus Locations

This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:

New South Wales: Sydney
Queensland: Brisbane
South Australia: Adelaide
Victoria: Melbourne
: Mackay, Moranbah

Want more course info?    

Enquire Now

Where Will It Lead Me?

Upon successful completion of this Marketing Fundamental course from Australian Institute of Management Education and Training you'll be able to:

  • Profile a target market or market segments in line with your marketing plan and develop market positioning strategies for your organization’s products and services.
  • Analyse consumer attitudes and behavior to examine factors that impact decisions to purchase your organization’s products or services.
  • Plan market research by identifying needs, objectives and data gathering approaches in order to develop a market research plan.
  • Conduct market research using interview and survey methodologies before communicating research findings to relevant personnel and stakeholders.

How Much Will It Cost?

We require full payment to be made upfront prior to attending the training. Payment options we offer include:

  • Credit Card (Visa/MasterCard/Amex)
  • Direct Deposit (EFT)
  • Purchase Order - If you need to raise an internal purchase order please advise. Your space on the course is not secured until you have provided us with an official Purchase Order with all relevant details completed.
  • Zip Money - If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest-free and flexible weekly, fortnightly or monthly payment options.
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