YouTube Marketing

YouTube Marketing

Unlock the power of marketing on YouTube in this highly practical YouTube Marketing short course from Pacific Training Group in partnership with Social Media College. 

This course is designed for any freelancer, agency, influencer or small business looking to increase reach, build brand awareness, grow audiences and generate sales using strategic marketing on YouTube. In this course, you'll use real-life case studies and your own YouTube channel to learn and implement new strategies and ideas — with no prior YouTube knowledge required.

During your study, you'll cover the core features and functionality of YouTube, and learn how to grow engagement and boost sales through best-practice organic implementation and paid advertising. This course is delivered by YouTube experts from Social Media College and developed to be current and cutting-edge — ensuring your investment pays off with tips and strategies that will see your mission succeed.

If you're interested in growing your community on YouTube but don't know where to begin, this highly practical short course is your first and last step.

33808 Pacific Training Group Career FAQs

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  • Qualification:
    Short Course
  • Study mode:
    Online
  • Payment options:
    Upfront payment
  • Duration:
    20 hours self-paced
  • Start date:
    Enquire Now Enquire Now for upcoming start dates
  • Awarded by:
    Social Media College
  • Location:
    Online
  • Career Outcomes:
    Social Media Manager | Content Producer | Social Media Strategist | Social Media Officer | Content Marketer | View All

Want more course info?

Enquire Now

Want more course info?

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Course Rundown

Unlock the power of marketing on YouTube in this highly practical YouTube Marketing short course from Pacific Training Group in partnership with Social Media College. 

This course is designed for any freelancer, agency, influencer or small business looking to increase reach, build brand awareness, grow audiences and generate sales using strategic marketing on YouTube. In this course, you’ll use real-life case studies and your own YouTube channel to learn and implement new strategies and ideas — with no prior YouTube knowledge required.

During your study, you’ll cover the core features and functionality of YouTube, and learn how to grow engagement and boost sales through best-practice organic implementation and paid advertising. This course is delivered by YouTube experts from Social Media College and developed to be current and cutting-edge — ensuring your investment pays off with tips and strategies that will see your mission succeed.

If you’re interested in growing your community on YouTube but don’t know where to begin, this highly practical short course is your first and last step.

Eligibility

There are no prerequisites for this course.

In this YouTube Marketing course, the subjects you may study include:

  • YouTube Overview
    A YouTube overview including features and advantages.
  • Core Features
    Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts.
  • Organic Implementation
    Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience.
  • Paid Advertising
    Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns.
  • Video Production
    Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails.
  • Building Engagement
    Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement.
  • Growing Your Channel
    Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity and other ways to grow your channel.
  • Analytics and Reporting
    Optimise your campaigns with analytics and insights. Report on key metrics.

Pacific Training Group makes learning flexible, fun and affordable by offering their students the opportunity to study in class, online and also in the workplace. They provide professional programs and skillsets in areas such as Management, Leadership, Digital Technologies, Events, Tourism and Hospitality, giving you all the skills that you need to start your new exciting career.

Campuses are centrally located in Sydney and the Gold Coast with modern teaching facilities and a fun relaxed atmosphere. Their online platform is an easy to navigate and interactive learning portal with ready access to their industry experienced trainers.

With Pacific Training Group, you can graduate with extensive industry skills, a network of employment contacts and a qualification that is recognised in Australia, and beyond.

Where Will It Lead Me?

Upon successful completion of this course you will receive a Certificate of Completion from Social Media College.

This course is a useful addition to any Social Media Manager, Marketing Coordinator, Freelancer or Influencer looking to expand their skillset and harness new opportunities. After completing this course, you'll be equipped with the skills and savvy needed to develop and implement YouTube strategies that will engage and expand your audience. 

This course also offers a commitment-free taste of studying for anyone considering a career in Social Media Management. After completing this course, you may like to get a formal qualification and study the Diploma of Social Media Marketing (10904NAT) from Pacific Training Group.

Curious about where a career in social media marketing could take you? Potential job outcomes may include:

How Much Will It Cost?

The fee for this course is $775 until 30th September, 2021 then goes to $795.

To be paid upfront in one single payment.

For more information
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