Securing your next communications officer position in Australia’s dynamic media and corporate landscape can be challenging when your resume isn’t effectively demonstrating your storytelling abilities and campaign achievements to marketing directors and communications managers. Whether you’re an experienced communications professional seeking advancement to senior or strategic roles, a journalist transitioning into corporate communications, or a marketing coordinator looking to specialise in communications and public relations, creating a compelling communications officer resume is essential for standing out in this creative yet analytical field. With Australia’s communications sector experiencing continued evolution through digital transformation, social media integration, and stakeholder engagement demands, skilled communications officers who can demonstrate strategic thinking, content creation excellence, and measurable campaign impact are highly sought after by employers across government agencies, corporations, and not-for-profit organisations working with professional bodies like the Public Relations Institute of Australia and International Association of Business Communicators Australia.
This free sample resume for a communications officer has an accompanying sample communications officer cover letter and sample communications officer job advertisement to help you put together a winning job application.
Communications Officer Resume Examples and How to Write
This comprehensive guide will provide you with everything needed to create an outstanding communications officer resume that resonates with Australian employers across diverse sectors and organisational structures. From understanding the specific requirements of different communications environments to showcasing your content creation skills, media relations expertise, and strategic communication capabilities, you’ll discover how to transform your application from overlooked to interview-ready. We’ll explore essential sections, provide detailed examples, and share communications industry insights that will help your resume capture the attention of communications directors, marketing managers, and senior executives across Australia’s vibrant media and corporate communications landscape.
Communications Officer Resume (Text Version)
Senior Communications Officer
Contact Information:
Phone: 0445 789 012
Email: [email protected]
LinkedIn: linkedin.com/in/sophiewilliamscomms
Portfolio: www.sophiewilliamscomms.com.au
Location: Melbourne, VIC
Professional Summary
Strategic Senior Communications Officer with 9+ years of experience developing and executing integrated communication strategies across government, healthcare, and technology sectors. Proven expertise in content creation, media relations, and stakeholder engagement with demonstrated success achieving 85% increase in media coverage, 300% growth in social media engagement, and 95% stakeholder satisfaction ratings. Strong background in crisis communication, digital storytelling, and internal communication with comprehensive knowledge of Australian media landscape and communication best practices.
Professional Experience
Senior Communications Officer | Victorian Department of Health | March 2021 – Present
• Lead integrated communication strategies for public health campaigns reaching 6.7M+ Victorians across multiple channels and platforms
• Develop and manage crisis communication protocols during COVID-19 response, maintaining public trust and delivering critical health messaging
• Create compelling content for digital and traditional media channels, achieving 40% increase in public engagement with health initiatives
• Coordinate media relations and stakeholder engagement for ministerial announcements and policy launches with zero negative incidents
• Supervise team of 4 junior communications officers and contractors, providing mentoring and professional development support
Communications Specialist | Medibank Private | June 2018 – February 2021
• Designed and implemented external communication strategies for health insurance products and services across Australian market
• Managed media relationships with health and finance journalists, securing 150+ positive media placements annually
• Created multi-channel content campaigns supporting product launches and achieving average 25% increase in customer inquiries
• Developed internal communication programs for 4,000+ employees, improving employee engagement scores by 30%
• Collaborated with legal and compliance teams to ensure all communications met regulatory requirements and industry standards
Communications Coordinator | RMIT University | January 2016 – May 2018
• Supported university-wide communication initiatives across academic, research, and student engagement portfolios
• Produced content for website, social media, newsletters, and publications reaching 90,000+ students, staff, and stakeholders
• Coordinated media events and press conferences for research announcements and university milestones
• Maintained university brand consistency across all communication channels and external partnerships
• Contributed to crisis communication planning and execution during student safety and academic integrity issues
Marketing Communications Assistant | Tourism Victoria | February 2014 – December 2015
• Assisted with destination marketing campaigns promoting Victoria to domestic and international visitors
• Created engaging content for tourism websites, brochures, and social media platforms
• Supported media familiarisation tours and travel writer visits, generating positive tourism coverage
• Coordinated trade show participation and stakeholder events across tourism industry
• Maintained tourism industry partnerships and communication databases
Education & Qualifications
Master of Strategic Communication | Deakin University | 2016
• Graduated with High Distinction (GPA: 6.4/7.0)
• Specialisation: Digital Communication and Public Relations
• Research Project: “Social Media Crisis Communication in Australian Government Agencies” – achieved High Distinction
• Industry Placement: 200 hours with leading Melbourne PR agency
Bachelor of Arts (Journalism) | University of Melbourne | 2013
• Graduated with Distinction (GPA: 6.1/7.0)
• Major: Journalism with Public Relations minor
• Relevant coursework: Media Law, Ethics, Digital Journalism, Public Relations Theory
• Editor-in-Chief – University Student Magazine (2012-2013)
• Dean’s List recipient (2011, 2012, 2013)
Skills & Expertise
Strategic Communication: Communication strategy development and planning, Stakeholder analysis and engagement, Brand messaging and positioning, Campaign planning and execution, Reputation management and crisis communication, Internal communication and employee engagement, Community relations and public consultation, Government relations and advocacy
Content Creation & Media: Content strategy and editorial planning, Copywriting and storytelling, Social media content and management, Website content and SEO optimization, Video production and multimedia content, Photography and visual communications, Media relations and press release writing, Speech writing and executive communications
Digital & Analytics: Social media management and advertising, Google Analytics and social media analytics, Content management systems (WordPress, Drupal), Email marketing platforms (Mailchimp, Constant Contact), Graphic design software (Adobe Creative Suite basics), Video editing and production tools, Survey design and analysis, Media monitoring and measurement
Professional Development & Certifications
• Advanced Social Media Strategy – RMIT Professional Development (2023)
• Crisis Communication Management – Australian Centre for Strategic Communication (2022)
• Google Analytics Individual Qualification (IQ) – Google (2021)
• Content Marketing Certification – HubSpot Academy (2020)
• Media Training and Spokesperson Skills – Media Skills Australia (2019)
Key Achievements & Campaign Results
Public Health Communication:
• Victorian Health Promotion Campaign – reached 4.2M people with 89% message recall rate (2022-2023)
• COVID-19 Vaccine Communication Strategy – achieved 95% vaccination rate target among priority populations (2021-2022)
• Mental Health Awareness Campaign – generated 200+ media stories and 2M+ social media impressions (2021)
Corporate Communication Excellence:
• Medibank Rebranding Campaign – delivered 300% increase in brand awareness and 40% improvement in brand sentiment (2019-2020)
• Employee Engagement Program – improved internal communication satisfaction from 65% to 85% over 18-month period (2018-2019)
• Crisis Communication Response – maintained 92% stakeholder confidence during product recall incident (2019)
Digital Communication Growth:
• Social media follower growth of 250% across all platforms over 3-year period
• Website traffic increase of 180% through SEO-optimised content strategy
• Email marketing engagement rates consistently 25% above industry benchmarks
• Video content views exceeding 1M+ annually across organizational channels
Awards & Recognition
• Excellence in Public Sector Communication – PRIA Victoria Awards (2023)
• Outstanding Campaign Award – Australian Marketing Institute (2022)
• Employee Choice Award – Victorian Department of Health (2022)
• Rising Star in Communications – IABC Australia (2020)
• Academic Excellence Scholarship – Deakin University (2015-2016)
Professional Associations
• Public Relations Institute of Australia (PRIA) – Professional Member
• International Association of Business Communicators (IABC) – Member
• Australian Marketing Institute (AMI) – Associate Member
• Melbourne Press Club – Associate Member
Languages
• English (Native)
• Italian (Fluent)
• Spanish (Conversational)
Community Involvement
• Communications Volunteer – Red Cross Australia (2020-Present)
• Board Member – Local Arts Festival Communications Committee (2021-2023)
• Mentor – PRIA Student Mentorship Program (2019-Present)
• Guest Lecturer – University Communication Programs (2020-Present)
What is The Best Format for a Communications Officer Resume?
The reverse chronological format is highly recommended for communications officer resumes in Australia, as it clearly demonstrates your career progression from entry-level content creation roles to senior strategic communication positions while showcasing your increasing expertise across different sectors and communication challenges. This format allows employers to assess your professional development and understand how your communication skills have evolved across various organisational contexts and campaign complexities. Australian communications managers prefer this format as it provides clear evidence of your track record and growth trajectory within communications and public relations roles.
Use clean, modern fonts such as Arial, Calibri, or Times New Roman in 10-12 point size for body text, with headings in 14-16 point size. Communications roles require excellent visual presentation and attention to detail, so maintain 1-inch margins and ensure your document is perfectly formatted and visually appealing. Always submit your resume as a PDF file to preserve formatting, as communications managers often review resumes across different platforms and need consistent presentation for evaluation.
Your communications officer resume should include these essential sections:
Header: Include your full name, professional title, phone number, professional email address, LinkedIn profile, portfolio website (if applicable), and location. Communications employers value easy contact and evidence of your digital presence.
Summary: A compelling 3-4 line overview highlighting your communications experience, campaign achievements, content expertise, and strategic capabilities that demonstrate your communications value.
Experience: Your communications career history in reverse chronological order, emphasising campaign results, media coverage, stakeholder engagement, and content creation achievements.
Education: Your educational background, including communications, journalism, marketing, or related qualifications that support your communication expertise.
Other sections: Additional relevant information such as skills, certifications, campaign results, awards, professional development, and professional associations that enhance your communications profile.
What Experience Should Be on Your Communications Officer Resume?
Your experience section should showcase your communications expertise, strategic thinking capabilities, and track record of delivering successful communication campaigns and stakeholder engagement initiatives. Focus on achievements that demonstrate your ability to create compelling content, manage media relationships, execute integrated campaigns, and measure communication impact across diverse audiences and channels. Include specific examples of campaigns you’ve led, media coverage you’ve secured, or engagement metrics you’ve achieved, using quantifiable data such as reach figures, engagement rates, media placements, or stakeholder satisfaction improvements.
Emphasise experience that shows your knowledge of Australian media landscape, communication regulations, and contemporary digital communication trends relevant to your target sectors. Communications employers value professionals who can demonstrate progression from tactical content creation roles to strategic communication leadership positions, showing growth in campaign complexity, stakeholder seniority, and organisational impact. Include any crisis communication, internal communication, or multi-channel campaign experience that highlights your comprehensive approach to strategic communication and reputation management.
Senior Communications Manager | Australian Red Cross | September 2020 – Present
• Lead national communication strategies for humanitarian campaigns reaching 25M+ Australians across digital, traditional, and community channels
• Develop crisis communication protocols and responses for emergency situations, maintaining organizational reputation and public trust during 15+ major incidents
• Create compelling storytelling content that increased donor engagement by 45% and volunteer recruitment by 60% over 2-year period
• Manage relationships with 50+ national and international media contacts, securing 300+ positive media placements annually
Communications Officer | Non-Profit | 2020 – Present
• Wrote content for website and social media
• Talked to journalists about organization
• Helped with marketing campaigns
• Attended communications meetings
Entry-Level Communications Officer Resume Samples [Experience]
For entry-level communications positions, highlight your internships, volunteer communications work, content creation projects, and any media or marketing experience that demonstrates your communication potential and digital skills.
Communications Graduate | Tourism Australia | March 2024 – Present
• Support integrated marketing campaigns promoting Australian destinations to international markets, contributing to content reaching 10M+ potential visitors
• Create engaging social media content and website copy, achieving 30% increase in engagement rates across key platforms
• Assist with media relations and influencer partnerships, supporting 25+ successful collaborations and press trips
• Maintain content calendars and campaign tracking systems, ensuring brand consistency and message alignment across all channels
Junior Communications Officer | Tourism Company | 2024
• Learning about communications and marketing
• Helping senior staff with projects
• Writing social media posts
• Attending training sessions
How to Write the Education Section for Your Communications Officer Resume
The education section is important for communications officer positions, as it demonstrates your theoretical foundation in communication theory, media studies, journalism, or related fields that support strategic communication practice. Include your degree details, institution, graduation year, and academic achievements that show your communication knowledge and analytical capabilities. Australian communications employers value qualifications in communications, public relations, journalism, marketing, or related fields that provide frameworks for understanding audience behavior, media dynamics, and strategic communication planning.
Include details about relevant projects, practical experience, or additional qualifications that complement your communications expertise. If you’ve completed specialised training in digital marketing, crisis communication, or media relations, these additions significantly strengthen your communications profile and demonstrate commitment to staying current with evolving communication technologies and practices.
Communications Officer Resume Example [Education]
• Graduated Magna Cum Laude (GPA: 6.3/7.0)
• Major: Public Relations with Digital Media minor
• Industry Capstone: “Social Media Crisis Management in Australian Retail” – achieved High Distinction
• Practical Experience: 300+ hours across PR agencies, corporate communications, and media organizations
• Student Representative – Faculty of Creative Industries (2019-2020)
• Editor – University PR Student Magazine (2019)
Certificate IV in Marketing and Communication | TAFE NSW | 2021
• Completed part-time while working full-time
• Specialisation: Digital Marketing and Content Strategy
• Practical projects in campaign development and analysis
How to Write the Skills Section for Your Communications Officer Resume
The skills section should demonstrate your comprehensive communications capabilities, combining strategic thinking with content creation and technical execution abilities. Include 16-20 skills that reflect both your communication knowledge and digital competencies essential for modern communication practice. Balance hard technical skills related to content management systems and analytics with soft skills that show your ability to build relationships, influence stakeholders, and create compelling narratives that resonate with diverse audiences.
Focus on skills that align with contemporary communication practice and the specific requirements of your target sectors and communication environments. Communications employers particularly value professionals who demonstrate expertise in digital communication channels, data-driven campaign optimization, and the ability to adapt messaging and content for different stakeholder groups while maintaining consistent brand voice and strategic alignment.
Communications Officer Resume Skills (Hard Skills)
• Strategic communication planning and campaign development
• Content strategy and editorial calendar management
• Social media management and advertising
• Media relations and press release writing
• Website content management and SEO optimization
• Email marketing and automation platforms
• Graphic design and visual communication
• Video production and multimedia content creation
• Analytics and performance measurement
• Crisis communication and reputation management
• Internal communication and employee engagement
• Event planning and promotional activities
• Survey design and stakeholder research
• Budget management and vendor coordination
Communications Officer Resume Skills (Soft Skills)
• Strategic thinking and campaign conceptualization
• Creative storytelling and narrative development
• Relationship building and stakeholder management
• Cultural sensitivity and inclusive communication
• Adaptability and deadline management under pressure
• Collaboration and cross-functional team work
• Problem-solving and creative solution development
• Attention to detail and brand consistency
• Public speaking and presentation skills
• Emotional intelligence and empathy
• Continuous learning and industry awareness
• Leadership and mentoring capabilities
How to pick the best Communications Officer skills:
1. Review the position description and identify specific communication channels, audiences, and technical requirements mentioned by the employer
2. Research the organization’s current communication activities and include relevant platform expertise and content types
3. Include skills that demonstrate your knowledge of Australian media landscape and communication regulations
4. Balance creative communications skills with analytical and measurement capabilities
5. Highlight skills that show your ability to work across diverse stakeholder groups and communication contexts
6. Include any specialized or emerging communication technology skills that differentiate you in the competitive communications market
Communications Officer Resume Examples [Skills]
• Media Relations Excellence: Built and maintained relationships with 100+ journalists securing 400+ positive media placements with combined reach of 15M+ Australians
• Digital Content Creation: Produced 500+ pieces of content across platforms resulting in 250% follower growth and 3M+ annual content impressions
• Crisis Communication Leadership: Successfully managed 8 crisis communication situations maintaining 90%+ stakeholder confidence and organizational reputation
• Strategic Stakeholder Engagement: Designed engagement strategies for diverse audiences achieving 95% satisfaction ratings and improved organizational relationships
Should I Add Bonus Sections to My Communications Officer Resume?
Additional sections can significantly enhance your communications officer resume by demonstrating your industry engagement, creative achievements, and commitment to communication excellence. These sections are particularly valuable in Australia’s competitive communications market, where employers appreciate professionals who contribute to industry knowledge, maintain current skills, and demonstrate innovative approaches to communication challenges. Consider including portfolio highlights, awards, professional associations, volunteer communications work, or thought leadership activities that showcase your expertise and dedication to the communications profession.
Choose bonus sections that directly strengthen your communications credentials and demonstrate creativity, leadership, or specialized expertise in your field. For instance, campaign results, industry recognition, or thought leadership activities show your commitment to communication excellence and staying current with communication trends, qualities highly valued by progressive organizations and communications leaders.
Communications Officer Resume Examples [Other Sections]
• “Australia’s Mental Health Week” – National awareness campaign reaching 8M+ people with 94% positive sentiment (2023)
• “Skills for Future” – Government education campaign achieving 67% target audience recall and 45% behavior change (2022)
• “Sustainable Tourism” – Industry transformation campaign generating 150+ media stories and $2M+ earned media value (2021)
Industry Recognition:
• Gold Medal – PRIA Golden Target Awards for Excellence in Public Relations (2023)
• Best Digital Campaign – Australian Marketing Institute Awards (2022)
• Young Communicator of the Year – IABC Australia (2021)
Thought Leadership:
• “The Future of Government Communication” – Public Administration Review (2023)
• Regular contributor to Mumbrella and Campaign Brief publications
• Keynote Speaker – Australian Public Sector Communication Conference (2022)
• Host – “Communications Conversations” professional development webinar series (2021-Present)
• Reading communication blogs
• Following social media trends
• Writing personal blog
• Attending networking events
Tip: Include personal interests only if they demonstrate relevant creative abilities, leadership experience, or skills applicable to communications practice (such as creative writing, community media involvement, or volunteer communications coordination). Professional achievements and industry contributions are significantly more valuable than general recreational activities.
How to Write a Communications Officer Resume Objective or Resume Summary
A compelling resume summary is essential for communications officer positions as it immediately communicates your strategic communication expertise, content creation abilities, and track record of successful campaign delivery to hiring managers and communications directors. Your summary should be 3-4 lines that highlight your years of communications experience, quantifiable campaign achievements, and strategic competencies that demonstrate your value to potential employers. Focus on outcomes that show your ability to engage audiences, build relationships, create compelling content, and deliver measurable communication results.
Key elements to include:
• Years of communications experience and sector expertise
• Quantifiable campaign achievements, audience reach, or media coverage success
• Strategic communication capabilities and content creation expertise
• Digital communication proficiency and measurement skills
• Stakeholder engagement abilities and relationship management experience
Communications Officer Resume Summary Examples
Strategic Senior Communications Officer with 11+ years of experience developing and executing integrated communication campaigns across government, healthcare, and corporate sectors. Proven track record of achieving 200% average increase in audience engagement, securing 500+ positive media placements annually, and managing crisis communications maintaining 95% stakeholder confidence. Expert in digital storytelling, multi-channel content creation, and data-driven campaign optimization with demonstrated success building brand awareness and driving behavior change across diverse Australian audiences. Strong background in media relations, internal communications, and stakeholder engagement with comprehensive knowledge of Australian media landscape and communication best practices.
Experienced communications professional with good writing skills and social media knowledge. Creative person who enjoys developing content and working with different people. Team player with strong communication abilities looking for challenging position where I can use my communications experience to support organizational goals and help build brand awareness.
For entry-level communications candidates, focus on your educational background, relevant experience, digital skills, and passion for strategic communication while showing understanding of communication principles and commitment to delivering effective audience engagement.
Entry-Level Communications Officer Resume Summary Examples
Creative Communications graduate with comprehensive training in public relations, digital marketing, and content strategy gained through rigorous academic program and 400+ hours of industry placement experience. Demonstrated content creation abilities through successful university campaigns reaching 10,000+ students and internship projects achieving 35% engagement rate improvements. Strong foundation in social media management, media relations, and campaign analytics with proficiency in Adobe Creative Suite, content management systems, and analytics platforms. Eager to contribute fresh perspectives, contemporary digital skills, and passionate storytelling abilities to dynamic communications team while building expertise in strategic communication practice.
Recent communications graduate looking for first job in communications or marketing. Studied communications at university and did some internships. Good with social media and writing. Want to work for successful organization and learn more about communications industry.
How to Update Your LinkedIn Profile When Updating Your Communications Officer Resume
Maintaining consistency between your resume and LinkedIn profile is crucial for communications officers in Australia’s media and corporate landscape, where communications managers, marketing directors, and senior executives use LinkedIn to research potential hires and validate communication expertise before making strategic hiring decisions. Your LinkedIn profile should enhance your resume by providing additional context about your communication philosophy, campaign insights, and thought leadership within the communications and public relations community.
When updating your LinkedIn profile, ensure complete alignment with your resume while leveraging LinkedIn’s content features to showcase your communication expertise through published articles, campaign case studies, and professional commentary that demonstrates your strategic thinking and industry knowledge.
LinkedIn Headline Optimisation for Communications Officers
Your LinkedIn headline should incorporate keywords that communications recruiters search for, while highlighting your specializations, sector expertise, and key achievements.
• “Senior Communications Officer | Strategic Campaigns | Media Relations Expert | Government & Healthcare Sectors”
• “Communications Manager | Digital Storytelling | Crisis Communication | 500+ Media Placements | Melbourne”
• “Strategic Communications Lead | Content Strategy | Stakeholder Engagement | Award-Winning Campaigns | PRIA Member”
• “Communications Officer at Department”
• “Public Relations Professional”
• “Communications and Marketing Specialist”
LinkedIn Summary vs Resume Summary: Key Differences
While your resume summary focuses on quantifiable achievements and technical competencies, your LinkedIn summary can include your communications philosophy, storytelling approach, and vision for strategic communication in evolving media environments. Australian communications employers value creativity and strategic thinking, so your LinkedIn summary can showcase your understanding of audience psychology and your approach to creating compelling narratives while maintaining professional credibility and industry expertise.
Your LinkedIn summary should be 4-5 paragraphs that expand on your resume with insights about your approach to strategic communication, memorable campaign successes, and your perspective on the future of communications and media relations. Consider discussing your expertise in specific communication contexts, your approach to audience engagement, or your vision for communications in the digital age.
Showcasing Communications Officer Experience on LinkedIn
LinkedIn’s experience section allows for more detailed explanations of your communications achievements and campaign contributions. Use this space to provide context around successful campaigns you’ve developed, stakeholder challenges you’ve overcome, or media relations successes you’ve achieved. You can elaborate on the communication strategies you employed, creative approaches you used, and the broader impact of your work on organizational reputation and stakeholder relationships.
Consider including appropriate campaign visuals, content samples, or measurement results that demonstrate your communications expertise while maintaining client confidentiality and professional standards. Share insights about successful communication initiatives, innovative content approaches, or stakeholder engagement strategies that showcase your strategic thinking and creative execution capabilities.
LinkedIn Skills and Endorsements for Communications Officers
Prioritise skills that reflect your communications expertise and strategic capabilities, seeking endorsements from colleagues, clients, and industry contacts who can validate your communication abilities. Focus on obtaining recommendations from communications managers, marketing directors, or stakeholders who can speak to your strategic thinking, content creation excellence, and campaign delivery success.
Consider completing relevant LinkedIn Learning courses related to digital marketing, content strategy, or crisis communication that complement your communications expertise and demonstrate commitment to staying current with communication trends and platform developments.
LinkedIn Profile Tips for Australian Communications Officers
Optimise your profile for the Australian communications market by following relevant organizations such as major media outlets, communications agencies, and professional associations. Engage thoughtfully with content shared by communications leaders, media professionals, and industry experts, contributing insights that demonstrate your communications knowledge and understanding of Australian media landscape and stakeholder expectations.
Join relevant LinkedIn groups such as Australian communications professionals, public relations networks, or industry-specific communications communities. Share insights about communication innovations, successful campaign approaches, or media trends that showcase your expertise while maintaining appropriate professional boundaries and campaign confidentiality requirements.
Creating an exceptional communications officer resume is fundamental to advancing your career in Australia’s dynamic communications and media landscape. By implementing the strategies outlined in this guide, you’ll be well-equipped to demonstrate your strategic communication expertise, content creation capabilities, and track record of successful campaign delivery that employers across government agencies, corporations, not-for-profits, and communications agencies value most. Your resume should reflect not only your communications skills but also your strategic thinking, creative abilities, and commitment to delivering measurable results through effective stakeholder engagement and compelling storytelling.
Remember that your resume is most effective when combined with a comprehensive application strategy. Pair your polished resume with a creative communications officer cover letter that articulates your communication philosophy and specific interest in the organization’s communication challenges and audience engagement opportunities. Explore current opportunities through leading Australian communications recruitment platforms like Seek, specialist communications recruiters, and direct applications to target organizations. With dedication to continuous professional development, staying current with digital communication trends and platform innovations, and building strong professional networks across the communications industry, you’ll be well-positioned to build a distinguished career in Australia’s communications sector, creating compelling narratives and driving stakeholder engagement while achieving your professional aspirations through skilled strategic communication and unwavering commitment to storytelling excellence.
