Struggling to land interviews for content strategist roles despite having creative ideas and strategic thinking skills? You’re not alone. The Australian job market for content strategists is competitive, with employers looking for candidates who can demonstrate both creative flair and data-driven results. Whether you’re a recent graduate, career changer, or seasoned professional, crafting a compelling resume that showcases your strategic mindset and content expertise is crucial for standing out on platforms like SEEK and catching the attention of Australian recruiters.
This comprehensive guide will walk you through creating a winning content strategist resume tailored specifically for the Australian market. From formatting tips to real examples, you’ll learn exactly what hiring managers want to see and how to present your experience in the most compelling way possible.
Content Strategist Resume (Text Version)
Sarah Mitchell
Content Strategist
📧 [email protected]
📱 0412 345 678
📍 Melbourne, VIC
💼 linkedin.com/in/sarahmitchell
🌐 sarahmitchellcontent.com.au
PROFESSIONAL SUMMARY
Results-driven Content Strategist with 4+ years of experience developing data-driven content strategies that increase brand engagement by 150% and drive lead generation for B2B and B2C companies. Expertise in content planning, SEO optimisation, and cross-platform campaign management. Proven track record of growing organic traffic by 200% and improving conversion rates through strategic content initiatives.
EXPERIENCE
Senior Content Strategist | Digital Marketing Agency Plus | Melbourne, VIC
March 2022 – Present
• Developed comprehensive content strategies for 15+ clients across retail, technology, and healthcare sectors, resulting in average 180% increase in organic website traffic
• Led content audits and competitive analysis, identifying gaps that improved client search rankings by average of 25 positions
• Managed content calendars and editorial workflows for teams of 6-8 content creators, ensuring 98% on-time delivery
• Implemented SEO best practices that increased average client organic visibility by 220%
• Created content performance dashboards using Google Analytics and SEMrush, providing actionable insights that improved client ROI by 35%
Content Marketing Specialist | TechStart Solutions | Sydney, NSW
June 2020 – February 2022
• Executed multi-channel content campaigns that generated 500+ qualified leads quarterly
• Produced 50+ blog posts, whitepapers, and case studies, achieving average engagement rate of 8.5%
• Collaborated with sales team to create content that shortened sales cycle by 20%
• Managed social media content strategy across LinkedIn, Twitter, and Facebook, growing follower base by 300%
• Optimised website content for SEO, improving organic search traffic by 150%
Junior Content Writer | Creative Communications | Brisbane, QLD
January 2020 – May 2020
• Wrote and edited content for client websites, newsletters, and marketing materials
• Assisted with content research and keyword analysis for SEO campaigns
• Supported senior strategists with content calendar planning and execution
• Maintained brand voice consistency across all content deliverables
EDUCATION
Bachelor of Communications (Digital Media)
University of Melbourne | Melbourne, VIC | 2019
• Distinction Average (75%)
SKILLS
Technical Skills: Google Analytics, SEMrush, Ahrefs, WordPress, HubSpot, Hootsuite, Canva, Adobe Creative Suite, HTML/CSS basics
Content Skills: SEO/SEM, Content Strategy, Copywriting, Editorial Planning, Brand Voice Development, Content Auditing
Soft Skills: Strategic Thinking, Project Management, Cross-functional Collaboration, Data Analysis, Creative Problem-solving
CERTIFICATIONS
• Google Analytics Certified (2023)
• HubSpot Content Marketing Certification (2022)
• SEMrush Content Marketing Toolkit Certification (2022)
ACHIEVEMENTS
• Winner, Australian Marketing Institute Content Campaign of the Year (2023)
• Featured speaker, Content Marketing Summit Australia (2023)
• Published contributor, Marketing Magazine Australia (2022-Present)
What is The Best Format for a Content Strategist Resume?
For content strategist positions in Australia, the reverse chronological format is your best choice. This format showcases your career progression and demonstrates how your content strategy skills have developed over time. Australian employers prefer this straightforward approach as it clearly presents your experience timeline and achievements.
Formatting Guidelines:
Font: Use professional, readable fonts like Arial, Calibri, or Times New Roman. For headings, use 14-16pt font size, and for body text, stick to 10-12pt to ensure readability while maximising space.
Margins and White Space: Maintain 2.5cm margins on all sides to create clean white space. This makes your resume easier to scan and more visually appealing to hiring managers who review dozens of applications daily.
File Type: Always submit your resume as a PDF unless specifically requested otherwise. PDFs preserve formatting across different devices and systems, ensuring your carefully crafted layout remains intact.
Essential Resume Sections:
Header: Include your full name, phone number, email address, location (city and state), and LinkedIn profile URL. Consider adding your professional website or portfolio if relevant.
Professional Summary: A 3-4 line overview highlighting your key achievements, years of experience, and core competencies in content strategy.
Experience: Your work history in reverse chronological order, focusing on achievements and quantifiable results rather than just duties.
Education: Your academic qualifications, including degree, institution, and graduation year.
Additional Sections: Skills, certifications, professional achievements, and relevant volunteer work that supports your content strategy expertise.
What Experience Should Be on Your Content Strategist Resume?
Your experience section should demonstrate your ability to develop strategic content initiatives, analyse performance metrics, and drive measurable business results. Focus on achievements that show your impact on brand awareness, lead generation, website traffic, and conversion rates. Include specific metrics and percentages to quantify your success.
Key elements to include:
- Content strategy development and implementation
- SEO and content optimisation results
- Cross-platform content management
- Team leadership and collaboration
- Analytics and performance measurement
- Brand voice and messaging development
- Campaign planning and execution
CORRECT EXAMPLE:
Content Strategist | Melbourne Marketing Co. | Melbourne, VIC
January 2021 – Present
• Developed data-driven content strategies for 12+ B2B clients, resulting in average 85% increase in qualified leads
• Led content audits that identified optimisation opportunities, improving average client search rankings by 30 positions
• Created and managed editorial calendars for multi-platform campaigns, achieving 95% on-time content delivery
• Implemented SEO best practices that increased organic traffic by 160% across client portfolio
• Collaborated with design and development teams to launch content-driven campaigns that generated $2.3M in client revenue
INCORRECT EXAMPLE:
Content Strategist | Melbourne Marketing Co. | Melbourne, VIC
January 2021 – Present
• Wrote content for clients
• Managed social media accounts
• Helped with SEO
• Worked with team members
• Created content calendars
Entry-Level Content Strategist Resume Samples [Experience]
For entry-level positions, emphasise transferable skills, internships, freelance work, and academic projects that demonstrate your understanding of content strategy principles. Focus on any experience with content creation, social media management, or marketing assistance roles.
CORRECT ENTRY-LEVEL EXAMPLE:
Content Marketing Intern | Digital Solutions Agency | Sydney, NSW
February 2023 – December 2023
• Assisted senior strategists in developing content plans for 5 SME clients, contributing to 40% increase in social media engagement
• Conducted keyword research and competitive analysis using SEMrush, identifying 200+ content opportunities
• Created 25+ blog posts and social media content pieces, achieving average 12% engagement rate
• Supported content audit process that led to 25% improvement in website organic traffic
• Managed content calendar coordination, ensuring 100% on-time content delivery
INCORRECT ENTRY-LEVEL EXAMPLE:
Content Marketing Intern | Digital Solutions Agency | Sydney, NSW
February 2023 – December 2023
• Helped with content
• Learned about SEO
• Wrote some blog posts
• Attended meetings
• Used different software
How to Write the Education Section for Your Content Strategist Resume
The education section is particularly important for content strategist roles as it demonstrates your foundation in communication, marketing, or related fields. Australian employers value degrees in communications, marketing, journalism, or digital media. If you’re a recent graduate, your education section should be more prominent and include relevant coursework, projects, or academic achievements that relate to content strategy.
For experienced professionals, keep the education section concise but ensure it’s present, as many Australian companies require tertiary qualifications. Include your degree, institution, location, and graduation year. If you graduated with honours or distinctions, definitely include this information.
Content Strategist Resume Example [Education]
Bachelor of Communications (Marketing)
Queensland University of Technology | Brisbane, QLD | 2020
• High Distinction Average (85%)
• Relevant Coursework: Digital Marketing Strategy, Consumer Behaviour, Brand Management, Content Creation
• Capstone Project: Developed comprehensive digital content strategy for local nonprofit, resulting in 200% increase in online donations
Graduate Certificate in Digital Marketing
RMIT University | Melbourne, VIC | 2022
• Distinction Average (78%)
How to Write the Skills Section for Your Content Strategist Resume
The skills section is crucial for content strategist roles as it demonstrates your technical proficiency and strategic capabilities. Australian employers look for a mix of hard technical skills (like analytics tools and content management systems) and soft skills (like strategic thinking and project management). Aim to include 8-12 skills that directly relate to content strategy work, focusing on those mentioned in the job description you’re applying for.
Prioritise skills that set you apart from other candidates and demonstrate your ability to deliver measurable results. Avoid listing basic skills that are expected in any professional role.
Content Strategist Resume Skills (Hard Skills)
- Google Analytics and Google Search Console
- SEO/SEM tools (SEMrush, Ahrefs, Moz)
- Content Management Systems (WordPress, Drupal)
- Marketing Automation (HubSpot, Marketo, Pardot)
- Social Media Management (Hootsuite, Buffer, Sprout Social)
- Design Tools (Canva, Adobe Creative Suite)
- HTML/CSS basics
- Email Marketing Platforms (Mailchimp, Campaign Monitor)
- Project Management Tools (Asana, Trello, Monday.com)
- Data Visualisation (Tableau, Google Data Studio)
Content Strategist Resume Skills (Soft Skills)
- Strategic Planning and Thinking
- Creative Problem-solving
- Cross-functional Collaboration
- Project Management
- Data Analysis and Interpretation
- Brand Voice Development
- Stakeholder Communication
- Time Management
- Adaptability
- Leadership and Mentoring
How to pick the best Content Strategist skills:
- Match the job description: Carefully review each job posting and include skills specifically mentioned in the requirements
- Prioritise high-impact skills: Focus on skills that directly contribute to business results, like SEO, analytics, and conversion optimisation
- Balance technical and soft skills: Include a mix of both to show you’re technically competent and can work effectively with teams
- Stay current: Include the latest tools and platforms that are trending in content strategy
- Be honest: Only include skills you can confidently discuss in an interview
Content Strategist Resume Examples [Skills]
Technical Skills:
• Google Analytics: Implemented tracking that identified 40% increase in content-driven conversions
• SEMrush: Conducted keyword research that improved organic rankings for 85% of target keywords
• HubSpot: Managed marketing automation workflows that increased lead nurturing efficiency by 60%
Strategic Skills:
• Content Strategy: Developed omnichannel strategies that increased brand engagement by 120%
• Project Management: Led cross-functional teams of 8+ members, maintaining 98% project delivery rate
• Data Analysis: Created performance dashboards that identified content optimisation opportunities, improving ROI by 45%
Should I Add Bonus Sections to My Content Strategist Resume?
Additional sections can significantly strengthen your content strategist resume by demonstrating your commitment to professional development and industry expertise. These sections are particularly valuable in the Australian market where employers appreciate well-rounded candidates who stay current with industry trends.
Valuable bonus sections include:
Certifications: Industry certifications from Google, HubSpot, Facebook, or other recognised platforms show your commitment to staying current with best practices.
Professional Associations: Membership in organisations like the Australian Marketing Institute (AMI) or Content Marketing Institute demonstrates professional engagement.
Speaking Engagements: Conference presentations or webinars showcase thought leadership and communication skills.
Published Work: Articles, blog contributions, or research papers establish your expertise and writing ability.
Awards and Recognition: Industry awards or company recognition highlight your exceptional performance.
Volunteer Work: Pro bono content strategy work for nonprofits shows initiative and community involvement.
Content Strategist Resume Examples [Other Sections]
RIGHT EXAMPLE:
CERTIFICATIONS
• Google Analytics Individual Qualification (IQ) – 2023
• HubSpot Content Marketing Certification – 2023
• Facebook Blueprint Certification – 2022
PROFESSIONAL ASSOCIATIONS
• Australian Marketing Institute (AMI) – Member since 2021
• Content Marketing Institute – Member since 2020
SPEAKING ENGAGEMENTS
• “Data-Driven Content Strategy” – Australian Marketing Summit 2023
• “SEO Content Best Practices” – Digital Marketing Conference Melbourne 2022
PUBLISHED WORK
• “The Future of Content Marketing in Australia” – Marketing Magazine (2023)
• “Building Brand Authority Through Strategic Content” – AMI Journal (2022)
WRONG EXAMPLE:
HOBBIES
• Reading
• Watching movies
• Playing video games
• Cooking
OTHER INFORMATION
• Good with computers
• Team player
• Hard worker
Tip: You can also include relevant personal projects like maintaining a successful blog, managing social media for a community organisation, or developing content strategies for small businesses. These demonstrate practical application of your skills outside formal employment.
How to Write a Content Strategist Resume Objective or Resume Summary
Your professional summary is your elevator pitch – it should immediately communicate your value proposition to potential employers. For content strategists, focus on quantifiable achievements, years of experience, and specific areas of expertise. This section should be compelling enough to encourage hiring managers to continue reading your resume.
Key elements to include:
- Years of relevant experience
- Specific content strategy specialisations
- Quantifiable achievements (percentage increases, revenue generated)
- Industry expertise or sectors you’ve worked in
- Key technical skills or tools
Content Strategist Resume Summary Examples
RIGHT EXAMPLE:
Strategic Content Marketing Professional with 5+ years of experience developing data-driven content strategies that increase organic traffic by an average of 200% and generate 40% more qualified leads. Expertise in SEO optimisation, cross-platform campaign management, and marketing automation. Proven track record of growing brand engagement for B2B and B2C clients across technology, healthcare, and retail sectors. Skilled in Google Analytics, HubSpot, and content performance analysis.
WRONG EXAMPLE:
Experienced content strategist looking for a new role. I have worked in marketing for several years and have good skills in writing and social media. I am creative and work well with teams. Looking for opportunities to grow my career in a dynamic company.
For entry-level candidates, focus on your educational background, relevant internships, transferable skills, and passion for content strategy. Emphasise your eagerness to learn and contribute to strategic content initiatives.
Entry-Level Content Strategist Resume Summary Examples
RIGHT EXAMPLE:
Recent Communications graduate with hands-on experience in content creation and digital marketing through internships and academic projects. Developed successful social media strategies that increased engagement by 150% for university organisations. Proficient in Google Analytics, Canva, and WordPress. Strong analytical skills with experience in SEO research and content performance measurement. Passionate about creating data-driven content strategies that drive business growth.
WRONG EXAMPLE:
Recent graduate looking for an entry-level content strategist position. I studied communications at university and did some internships. I like writing and social media. I’m eager to learn and start my career in marketing.
How to Update Your LinkedIn Profile When Updating Your Content Strategist Resume
Updating your LinkedIn profile alongside your resume is crucial in the Australian job market, where recruiters actively use LinkedIn to source candidates. Your LinkedIn profile should complement your resume while taking advantage of the platform’s unique features to showcase your expertise and personality. Australian recruiters often view LinkedIn profiles before deciding whether to contact candidates, making this optimisation essential for your job search success.
Ensure consistency between your resume and LinkedIn profile in terms of dates, job titles, and key achievements, but remember that LinkedIn allows for more personality and detail than your resume.
LinkedIn Headline Optimisation for Content Strategists
Your LinkedIn headline is prime real estate that appears in search results and should immediately communicate your value proposition. Unlike your resume, you have more characters to work with, so use keywords that Australian recruiters search for while making it engaging.
EFFECTIVE HEADLINES:
• “Content Strategist | Driving 200%+ Traffic Growth Through Data-Driven Content | SEO & Marketing Automation Expert”
• “Senior Content Strategist | B2B Lead Generation Specialist | Helping Australian Brands Scale Through Strategic Content”
• “Content Marketing Professional | 5+ Years Growing Organic Traffic | Google Analytics & HubSpot Certified”
INEFFECTIVE HEADLINES:
• “Content Strategist”
• “Marketing Professional at XYZ Company”
• “Looking for new opportunities in content marketing”
LinkedIn Summary vs Resume Summary: Key Differences
Your LinkedIn summary should be more conversational and personal than your resume summary, allowing you to tell your professional story in a way that connects with Australian hiring managers. While your resume summary is typically 3-4 lines, your LinkedIn summary can be several paragraphs that showcase your personality, values, and passion for content strategy.
Include specific examples of your work, mention your favourite aspects of content strategy, and consider adding a call-to-action encouraging people to connect with you. Australian professionals appreciate authentic, approachable communication styles on LinkedIn.
Showcasing Content Strategist Experience on LinkedIn
LinkedIn’s experience section allows for much more detail than your resume. Expand your resume bullet points into fuller descriptions that tell the story behind your achievements. You can also upload media files, documents, or links to showcase your actual work – something impossible on a traditional resume.
Consider uploading content samples, campaign results, or case studies that demonstrate your strategic thinking and results. Australian employers appreciate seeing actual work examples, and this visual element can set your profile apart from other candidates.
LinkedIn Skills and Endorsements for Content Strategists
LinkedIn allows you to list up to 50 skills, but focus on the top 10-15 that are most relevant to content strategy roles in Australia. Prioritise skills that align with common job requirements: Content Strategy, SEO, Google Analytics, Content Marketing, Social Media Marketing, and Marketing Automation should be near the top of your list.
Actively seek endorsements from colleagues, clients, and supervisors, and reciprocate by endorsing others. Consider taking LinkedIn’s skill assessments for key competencies – passing these assessments adds a “verified” badge that can increase your credibility with Australian recruiters.
LinkedIn Profile Tips for Australian Content Strategists
Optimise your profile for the Australian market by using local spelling and terminology. Connect with Australian marketing professionals, join local groups like “Australian Marketing Professionals” or “Content Marketing Australia,” and engage with content posted by Australian companies and thought leaders.
Set your location to your Australian city and ensure your profile indicates you’re authorised to work in Australia if relevant. Many Australian recruiters filter by location and work authorisation, so this information should be clear and prominent.
Regularly share insights about content strategy trends, comment thoughtfully on industry posts, and publish original content when possible. This activity increases your visibility in Australian networks and demonstrates your ongoing engagement with the industry.
Creating a compelling content strategist resume for the Australian market requires careful attention to both format and content. Remember to quantify your achievements, use Australian spelling and terminology, and tailor your application to each specific role. Your resume should tell the story of how your strategic content expertise can drive business results for Australian employers.
Once you’ve perfected your resume, don’t forget to craft an equally impressive cover letter that complements your application. For inspiration on current opportunities, browse SEEK’s content strategist positions to see what employers are prioritising in today’s market. With the right combination of strategic thinking, measurable results, and Australian market knowledge, you’ll be well-positioned to land your ideal content strategist role.
