Digital Marketer Resume Examples and How to Write

Struggling to land interviews for digital marketing roles despite having creative campaigns and analytical skills? The Australian digital marketing landscape is fiercely competitive, with employers seeking candidates who can demonstrate measurable results across multiple channels and platforms. Whether you’re a recent graduate, career changer from traditional marketing, or looking to advance your digital marketing career, your resume needs to showcase both creative thinking and data-driven results to stand out on SEEK and capture Australian recruiters’ attention.

This comprehensive guide provides everything you need to create a winning digital marketer resume specifically tailored for the Australian market. From platform-specific achievements to conversion metrics, you’ll learn exactly what hiring managers expect and how to present your digital marketing expertise most compellingly.

Digital Marketer Resume (Text Version)

Emma Chen
Digital Marketing Specialist
📧 [email protected]
📱 0412 987 654
📍 Melbourne, VIC
💼 linkedin.com/in/emmachen
🌐 emmachendigital.com.au

PROFESSIONAL SUMMARY
Results-driven Digital Marketer with 5+ years of experience developing and executing multi-channel digital campaigns that generate 200%+ ROI and drive sustainable business growth. Proven expertise in paid advertising, SEO/SEM, social media marketing, and marketing automation across B2B and B2C sectors. Skilled in campaign optimisation, conversion rate improvement, and performance analytics, with track record of increasing lead generation by 150% and reducing customer acquisition costs by 35%.

EXPERIENCE

Digital Marketing Specialist | Growth Marketing Agency | Melbourne, VIC
February 2022 – Present
• Manage integrated digital marketing campaigns for 12+ clients across e-commerce, SaaS, and professional services sectors
• Execute paid advertising strategies across Google Ads, Facebook Ads, and LinkedIn, managing monthly budgets totalling $180K
• Achieve average ROAS of 4.2:1 across client portfolio, exceeding industry benchmarks by 40%
• Develop and implement SEO strategies that increased organic traffic by 220% for key clients
• Design email marketing campaigns with average open rates of 28% and click-through rates of 6.8%
• Create social media content strategies generating 300% increase in engagement and 85% growth in follower base
• Utilise Google Analytics, SEMrush, and HubSpot to track performance and optimise campaigns for maximum ROI
• Collaborate with creative team to develop high-converting ad creatives and landing pages
• Present monthly performance reports to C-level executives, demonstrating clear ROI and growth metrics

Digital Marketing Coordinator | TechStart Solutions | Sydney, NSW
March 2020 – January 2022
• Supported digital marketing initiatives for B2B technology company with focus on lead generation
• Managed social media accounts across LinkedIn, Twitter, and Facebook, growing following by 180%
• Created content marketing campaigns that generated 400+ qualified leads quarterly
• Assisted with Google Ads management, optimising campaigns to reduce CPC by 25%
• Implemented marketing automation workflows using HubSpot, improving lead nurturing efficiency by 45%
• Conducted A/B testing on email campaigns, improving conversion rates by 32%
• Supported website optimisation initiatives resulting in 40% improvement in page load speeds

Marketing Assistant | Retail Brand Australia | Brisbane, QLD
June 2019 – February 2020
• Assisted with digital marketing campaign execution across multiple channels
• Managed content calendar and scheduled social media posts using Hootsuite
• Supported email marketing campaigns and customer segmentation activities
• Conducted market research and competitive analysis for campaign development
• Maintained marketing databases and assisted with performance reporting

EDUCATION
Bachelor of Marketing and Communications
RMIT University | Melbourne, VIC | 2019
• Distinction Average (78%)
• Major: Digital Marketing

SKILLS
Digital Advertising: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Display Advertising, Programmatic Advertising
Analytics & Tools: Google Analytics, Google Tag Manager, SEMrush, Ahrefs, Hotjar, Salesforce, HubSpot
Content & Creative: Content Strategy, Copywriting, Canva, Adobe Creative Suite, Video Marketing, Graphic Design Basics
Technical Skills: HTML/CSS Basics, WordPress, Shopify, Email Marketing Platforms, Marketing Automation, CRM Systems
Soft Skills: Data Analysis, Creative Problem-solving, Project Management, Cross-channel Strategy, Performance Optimisation

CERTIFICATIONS
• Google Ads Certified (Search, Display, Video) – 2023
• Google Analytics Individual Qualification – 2023
• Facebook Blueprint Certification – 2022
• HubSpot Inbound Marketing Certification – 2022
• Hootsuite Social Media Marketing Certification – 2021

ACHIEVEMENTS
• Digital Marketer of the Year – Australian Marketing Awards (2023)
• Campaign generated 500% ROI for major e-commerce client (2023)
• Successfully launched multi-platform campaign reaching 2M+ Australians (2022)
• Featured case study: “Driving E-commerce Growth Through Integrated Digital Strategy” – Marketing Magazine (2022)

PORTFOLIO HIGHLIGHTS
• E-commerce Campaign: Increased online sales by 320% through integrated Google/Facebook strategy
• B2B Lead Generation: Generated 1,200+ qualified leads for SaaS client in 6-month period
• Brand Awareness Campaign: Achieved 15M+ impressions and 2.8% CTR across display network

What is The Best Format for a Digital Marketer Resume?

For digital marketer positions in Australia, the reverse chronological format is the most effective choice. This format allows you to showcase your career progression and demonstrate how your digital marketing expertise has evolved across different platforms, campaigns, and industries. Australian employers in the digital space prefer this approach as it clearly presents your experience with specific tools, platforms, and measurable results.

Formatting Guidelines:

Font: Use modern, clean fonts like Arial, Calibri, or Open Sans. For headings, use 14-16pt font size, and for body text, maintain 10-12pt to ensure readability while maximising space for your achievements.

Margins and White Space: Maintain 2.5cm margins on all sides to create clean presentation. This formatting ensures your resume is easily scannable for busy digital marketing managers who review dozens of applications.

File Type: Always submit as PDF unless specifically requested otherwise. PDFs preserve your formatting across different devices and systems, ensuring your carefully designed layout remains intact.

Essential Resume Sections:

Header: Include your full name, professional title, phone number, email address, location (city and state), LinkedIn profile, and portfolio website if available.

Professional Summary: A compelling 3-4 line overview highlighting your digital marketing experience, key channel expertise, and quantifiable achievements.

Experience: Your work history in reverse chronological order, emphasising campaign results, ROI achieved, and platform-specific successes.

Education: Your academic qualifications, particularly any marketing, communications, or digital-specific degrees.

Additional Sections: Skills (organised by category), certifications, achievements, and portfolio highlights that showcase your digital marketing capabilities.

What Experience Should Be on Your Digital Marketer Resume?

Your experience section should demonstrate your ability to drive measurable results across digital channels, optimise campaign performance, and adapt to evolving digital platforms. Focus on achievements that showcase ROI, conversion improvements, audience growth, and cost efficiencies. Include specific metrics like click-through rates, conversion rates, cost per acquisition, and return on ad spend to quantify your impact.

Key elements to highlight:

Campaign performance metrics (ROAS, CPA, CTR, conversion rates)
Budget management and cost optimisation achievements
Audience growth and engagement improvements
Multi-channel campaign coordination and integration
A/B testing and optimisation successes
Platform-specific expertise and certifications
Creative campaign development and execution

CORRECT EXAMPLE:

Digital Marketing Manager | E-commerce Innovations | Perth, WA
April 2021 – Present
• Develop and execute integrated digital campaigns across Google, Facebook, and Instagram, managing $85K monthly ad spend
• Achieve average ROAS of 5.2:1 across all paid channels, exceeding company targets by 45%
• Increase organic website traffic by 180% through SEO optimisation and content marketing strategies
• Launch email marketing automation sequences with 35% open rates and 8.2% click-through rates
• Manage social media presence across 4 platforms, growing combined following from 15K to 65K followers
• Implement conversion rate optimisation strategies improving checkout completion by 28%
• Create and test ad creatives achieving 3.5% average CTR, 40% above industry benchmark
• Collaborate with sales team to develop targeted campaigns generating 250+ qualified leads monthly

INCORRECT EXAMPLE:

Digital Marketing Manager | E-commerce Innovations | Perth, WA
April 2021 – Present
• Managed digital marketing campaigns
• Used Facebook and Google Ads
• Created social media posts
• Worked on company website
• Helped with email marketing

Entry-Level Digital Marketer Resume Samples [Experience]

For entry-level positions, emphasise internships, freelance projects, personal digital marketing initiatives, or relevant experience from retail, customer service, or content creation roles. Highlight any hands-on experience with digital platforms, social media management, or campaign assistance that demonstrates your understanding of digital marketing principles.

CORRECT ENTRY-LEVEL EXAMPLE:

Digital Marketing Intern | Australian Startup Hub | Adelaide, SA
September 2023 – Present
• Support digital marketing campaigns for 8 early-stage technology companies
• Manage social media content creation and scheduling across LinkedIn, Instagram, and Twitter
• Assist with Google Ads campaign setup and optimisation, helping reduce average CPC by 15%
• Create email newsletters achieving 22% open rates and 4.2% click-through rates
• Conduct competitor analysis and keyword research using SEMrush and Google Keyword Planner
• Support content marketing initiatives, contributing to 60% increase in blog traffic
• Participate in campaign brainstorming and strategy development sessions
• Track and report on key performance metrics using Google Analytics

INCORRECT ENTRY-LEVEL EXAMPLE:

Digital Marketing Intern | Australian Startup Hub | Adelaide, SA
September 2023 – Present
• Learned about digital marketing
• Helped with social media
• Attended team meetings
• Used different marketing tools
• Worked on various projects

How to Write the Education Section for Your Digital Marketer Resume

The education section is particularly important for digital marketing roles as Australian employers value relevant qualifications in marketing, communications, business, or digital media. Many organisations appreciate candidates who have studied digital marketing specifically, as it demonstrates foundational knowledge of digital channels, consumer behaviour, and marketing analytics.

For experienced professionals, include your degree, institution, location, and graduation year. Recent graduates should provide more detail including relevant coursework, projects, or academic achievements that demonstrate digital marketing knowledge. Consider highlighting any digital marketing subjects, analytics courses, or technology-related studies.

Digital Marketer Resume Example [Education]

Bachelor of Communications (Digital Media)
University of Technology Sydney | Sydney, NSW | 2020
• High Distinction Average (85%)
• Relevant Coursework: Digital Marketing Strategy, Consumer Behaviour Online, Data Analytics, Social Media Marketing
• Capstone Project: “Omnichannel Digital Strategy for Australian Fashion Retailers” – achieved 92% grade
• Dean’s List recipient for academic excellence

Google Digital Marketing Certificate
Completed Online | 2021
• Comprehensive digital marketing foundations program

Certificate IV in Marketing and Communication
TAFE NSW | Sydney, NSW | 2022
• Distinction Average (78%)

How to Write the Skills Section for Your Digital Marketer Resume

The skills section for digital marketers should demonstrate proficiency across multiple platforms, analytical capabilities, and creative competencies. Australian employers look for expertise in major advertising platforms, analytics tools, and content creation software. Organise your skills by category to make it easy for hiring managers to quickly identify your strengths. Include 12-16 skills that directly relate to digital marketing success.

Focus on skills that are currently in high demand and show your ability to drive measurable results across digital channels.

Digital Marketer Resume Skills (Hard Skills)

Google Ads (Search, Display, Shopping, Video)
Facebook Ads Manager and Instagram Advertising
LinkedIn Campaign Manager
Google Analytics and Google Tag Manager
SEO/SEM Tools (SEMrush, Ahrefs, Moz)
Email Marketing Platforms (Mailchimp, Klaviyo, HubSpot)
Social Media Management (Hootsuite, Buffer, Sprout Social)
Marketing Automation Platforms
Adobe Creative Suite (Photoshop, Illustrator)
HTML/CSS Basics and WordPress
CRM Systems (Salesforce, HubSpot)
Conversion Rate Optimisation Tools

Digital Marketer Resume Skills (Soft Skills)

Data Analysis and Interpretation
Creative Campaign Development
Strategic Planning and Execution
A/B Testing and Optimisation
Cross-channel Integration
Budget Management and ROI Focus
Trend Analysis and Adaptation
Stakeholder Communication
Project Management
Problem-solving and Innovation

How to pick the best Digital Marketer skills:

Match platform requirements: Review job descriptions and prioritise platforms and tools specifically mentioned
Include current platforms: Focus on the most relevant and widely-used digital marketing platforms in Australia
Balance technical and creative: Show you can manage both analytical and creative aspects of digital marketing
Demonstrate measurable skills: Choose skills where you can provide concrete examples of success and results
Stay current: Include emerging platforms and tools that are gaining traction in the Australian market

Digital Marketer Resume Examples [Skills]

Platform Expertise:
• Google Ads: Managed $200K+ monthly spend across Search and Display campaigns, achieving 3.8 average ROAS
• Facebook Ads Manager: Created conversion-focused campaigns generating 2,500+ leads monthly with 12% lower CPA
• Email Marketing: Designed automated sequences achieving 31% open rates and $180K annual revenue attribution

Analytics & Optimisation:
• Google Analytics: Built custom dashboards tracking 25+ KPIs, identifying opportunities for 35% conversion improvement
• A/B Testing: Conducted 50+ tests on ad creatives and landing pages, improving CTR by average 28%
• SEO: Implemented technical and content optimisation strategies increasing organic traffic by 190%

Should I Add Bonus Sections to My Digital Marketer Resume?

Additional sections can significantly enhance your digital marketer resume by showcasing your commitment to staying current with rapidly evolving digital trends and demonstrating thought leadership. These sections are especially valuable in the Australian digital marketing landscape where employers appreciate candidates who engage with the broader marketing community and continuously develop their skills.

Valuable bonus sections include:

Certifications: Platform-specific certifications from Google, Facebook, LinkedIn, and HubSpot demonstrate expertise and commitment to professional development.

Portfolio/Case Studies: Links to successful campaigns or case studies provide tangible evidence of your capabilities and results.

Speaking Engagements: Conference presentations or webinar participation showcases thought leadership and communication skills.

Published Work: Blog posts, articles, or industry contributions establish expertise and writing ability.

Professional Development: Recent courses, workshops, or training that keeps you current with digital trends.

Awards and Recognition: Industry awards or campaign recognition that validates your expertise and creativity.

Digital Marketer Resume Examples [Other Sections]

RIGHT EXAMPLE:

CERTIFICATIONS
• Google Ads Certified (Search, Display, Shopping) – Current
• Facebook Blueprint Certified – Current
• Google Analytics Individual Qualification – Current
• HubSpot Content Marketing Certification – 2023

PORTFOLIO HIGHLIGHTS
• Campaign Case Study: “E-commerce Growth Strategy” – 400% ROAS improvement
• Portfolio Website: emmachendigital.com.au
• Featured Campaign: Australian Marketing Awards 2023 Winner

PROFESSIONAL DEVELOPMENT
• Advanced Facebook Advertising Workshop – Social Media Marketing Institute 2023
• Conversion Rate Optimisation Masterclass – CRO Australia 2022
• Digital Marketing Trends Summit – Australian Marketing Institute 2023

PUBLICATIONS
• “Future of Paid Social in Australia” – Marketing Magazine (2023)
• Guest Contributor – Digital Marketing Blog Network (2022-Present)

WRONG EXAMPLE:

PERSONAL INTERESTS
• Social media enthusiast
• Love trying new apps
• Interested in technology
• Enjoy creative projects

ADDITIONAL INFO
• Good with computers
• Creative thinker
• Quick learner

REFERENCES
• Available on request

Tip: Consider including personal digital marketing projects such as growing your own social media following, successful affiliate marketing ventures, or freelance campaigns for small businesses. These demonstrate practical application of your skills and entrepreneurial thinking.

How to Write a Digital Marketer Resume Objective or Resume Summary

Your professional summary serves as your digital marketing elevator pitch, immediately communicating your platform expertise, campaign successes, and the measurable value you bring to organisations. For digital marketers, focus on specific metrics like ROAS, conversion improvements, audience growth, and cost efficiencies. This section should compellingly demonstrate your ability to drive digital growth and adapt to evolving platforms.

Essential elements to include:

Years of digital marketing experience
Specific platform expertise (Google Ads, Facebook, LinkedIn, etc.)
Quantifiable achievements (ROAS, conversion rates, growth percentages)
Industry experience or specialisations
Key certifications or technical capabilities

Digital Marketer Resume Summary Examples

RIGHT EXAMPLE:
Performance-driven Digital Marketer with 6+ years of experience managing multi-channel campaigns worth $500K+ annually across Google Ads, Facebook, and LinkedIn platforms. Proven track record of achieving 4.5+ ROAS while reducing customer acquisition costs by 40% for B2B and e-commerce clients. Expert in campaign optimisation, conversion rate improvement, and marketing automation, with Google Ads and Facebook Blueprint certifications. Skilled in data analysis and creative strategy development that drives measurable business growth and brand awareness.

WRONG EXAMPLE:
Experienced digital marketer looking for new opportunities to grow my career. I have worked with social media, Google Ads, and email marketing. Good understanding of digital marketing trends and strong communication skills. Seeking role where I can contribute to company success and learn new skills.

For entry-level candidates, emphasise your educational background, relevant internships, personal projects, and enthusiasm for digital marketing. Highlight any hands-on experience with digital platforms, successful personal campaigns, or relevant coursework that demonstrates your understanding of digital marketing principles.

Entry-Level Digital Marketer Resume Summary Examples

RIGHT EXAMPLE:
Enthusiastic Digital Marketing graduate with hands-on experience managing social media campaigns that generated 120% follower growth and 6.5% engagement rates during university internships. Google Ads and Google Analytics certified with practical experience in campaign setup, optimisation, and performance analysis. Strong analytical and creative skills demonstrated through successful personal blog that attracts 5K+ monthly visitors. Eager to apply data-driven digital marketing expertise to drive brand growth and customer acquisition.

WRONG EXAMPLE:
Recent graduate seeking entry-level digital marketing position. Completed marketing degree and learned about various digital platforms. Interested in social media and online advertising. Looking for opportunity to start career in digital marketing and gain more experience.

How to Update Your LinkedIn Profile When Updating Your Digital Marketer Resume

Synchronising your LinkedIn profile with your digital marketer resume is crucial in the Australian market, where digital marketing recruiters and hiring managers extensively use LinkedIn to identify and evaluate candidates. Your LinkedIn profile should complement your resume while leveraging the platform’s unique features to showcase your digital marketing expertise, share industry insights, and demonstrate your understanding of social media marketing. Australian digital marketing professionals are expected to maintain strong LinkedIn presence as proof of their social media capabilities.

Ensure consistency in campaign results, platform expertise, and certifications between your resume and LinkedIn profile, while using LinkedIn’s expanded format to showcase your digital marketing personality and industry engagement.

LinkedIn Headline Optimisation for Digital Marketers

Your LinkedIn headline should immediately communicate your digital marketing expertise and specialisations. Use platform-specific keywords that Australian digital marketing recruiters search for while making your headline engaging and results-focused.

INEFFECTIVE HEADLINES:
• “Digital Marketer”
• “Marketing Professional at ABC Agency”
• “Looking for digital marketing opportunities”

LinkedIn Summary vs Resume Summary: Key Differences

Your LinkedIn summary should be more conversational and personality-driven than your resume summary, allowing you to share your passion for digital marketing and approach to campaign strategy in a way that resonates with Australian digital culture. While your resume summary is typically 3-4 lines, your LinkedIn summary can span several paragraphs that showcase your marketing philosophy, favourite platforms, and career journey.

Include specific campaign examples, mention your approach to staying current with digital trends, and consider adding a call-to-action encouraging connections from fellow marketers. Australian digital marketing professionals appreciate authentic, results-focused communication that demonstrates both expertise and creativity.

Showcasing Digital Marketer Experience on LinkedIn

LinkedIn’s experience section allows for detailed campaign descriptions that tell the complete story behind your digital marketing successes. Expand your resume bullet points into comprehensive narratives that explain your strategic approach, creative process, and optimisation methodologies.

Consider uploading campaign screenshots, performance graphs, creative samples, or case study presentations that demonstrate your digital marketing expertise. Australian employers in the digital space appreciate seeing actual campaign results and creative work that validates your capabilities.

LinkedIn Skills and Endorsements for Digital Marketers

Prioritise the top 10-15 skills most relevant to digital marketing roles in Australia. Focus on high-demand competencies such as Google Ads, Facebook Advertising, Digital Marketing Strategy, SEO, and Marketing Analytics. Include platform-specific skills and emerging areas like TikTok marketing or voice search optimisation.

Actively seek endorsements from colleagues, clients, agency partners, and fellow marketers. Take LinkedIn skill assessments for key digital marketing competencies to earn verified badges that enhance your credibility with Australian digital marketing recruiters who often filter by verified skills.

LinkedIn Profile Tips for Australian Digital Marketers

Optimise your profile for the Australian digital marketing landscape by engaging with local marketing content and connecting with Australian digital marketing professionals. Join Australian groups such as “Digital Marketing Australia,” “Australian Marketing Institute,” or “Performance Marketing Australia,” and actively participate in discussions about local digital trends.

Ensure your location clearly indicates your Australian city and demonstrate familiarity with the local digital landscape including Australian e-commerce platforms, local social media trends, and region-specific advertising regulations. Many Australian digital marketing agencies prioritise candidates who understand local market nuances.

Regularly share insights about digital marketing trends, campaign results, platform updates, or industry observations. Post about successful campaigns (while respecting client confidentiality), share commentary on new digital tools, and engage with content from Australian marketing leaders to increase your visibility within the local digital marketing community.

Creating an effective digital marketer resume for the Australian market requires balancing creative campaign examples with hard performance data. Remember to quantify every achievement with specific metrics including ROAS, conversion rates, audience growth, and cost efficiencies, while demonstrating proficiency across multiple digital platforms. Your resume should clearly show how your digital marketing expertise drives measurable business results in the fast-paced Australian digital landscape.

Once you’ve perfected your resume, complement it with a compelling cover letter that showcases your creativity and strategic thinking. For current market insights and opportunities, explore SEEK’s digital marketing positions to understand what Australian employers are prioritising in today’s competitive digital marketing environment. With the right combination of platform expertise, analytical skills, and creative thinking, you’ll be well-positioned to secure your ideal digital marketing role.

Digital Marketer Resume: Example, Template + How to Write One in Australia