Digital Marketing Assistant Resume Examples and How to Write

Struggling to land interviews for digital marketing assistant roles despite having enthusiasm for digital platforms and social media savvy? The Australian digital marketing assistant market is highly competitive, with employers seeking candidates who can demonstrate both technical aptitude and creative flair while providing essential support to marketing teams. Whether you’re a recent graduate, career changer from customer service or administration, or looking to break into the digital marketing industry, your resume needs to showcase your digital literacy, attention to detail, and eagerness to learn to stand out on SEEK and catch the attention of Australian marketing managers.

This comprehensive guide provides everything you need to create a compelling digital marketing assistant resume specifically tailored for the Australian market. From demonstrating platform familiarity to showcasing support capabilities, you’ll learn exactly what hiring managers expect and how to present your digital marketing potential most effectively.

Digital Marketing Assistant Resume (Text Version)

Amy Rodriguez
Digital Marketing Assistant
📧 [email protected]
📱 0421 654 987
📍 Brisbane, QLD
💼 linkedin.com/in/amyrodriguez
🌐 amyrodriguezportfolio.com

PROFESSIONAL SUMMARY
Detail-oriented Digital Marketing Assistant with 2+ years of experience supporting multi-channel marketing campaigns and content creation. Skilled in social media management, content scheduling, and basic analytics reporting with hands-on experience using Facebook Business Manager, Instagram, and WordPress. Strong administrative abilities combined with creative flair, contributing to 45% increase in social media engagement and supporting campaigns that generated 200+ leads monthly. Eager to apply digital marketing knowledge and grow expertise in performance marketing and campaign optimisation.

EXPERIENCE

Digital Marketing Assistant | Creative Solutions Agency | Brisbane, QLD
March 2023 – Present
• Support digital marketing team in managing campaigns for 8+ small-to-medium business clients
• Create and schedule social media content across Facebook, Instagram, and LinkedIn using Hootsuite
• Assist with Google Ads campaign setup and basic optimisation, helping achieve 15% improvement in click-through rates
• Manage content calendar and coordinate with graphic designer for visual asset creation
• Monitor social media engagement and prepare weekly performance reports using native analytics tools
• Support email marketing campaigns using Mailchimp, achieving average 18% open rates
• Maintain client social media accounts, responding to comments and messages within 2-hour SLA
• Assist with website content updates and basic SEO optimisation using WordPress
• Coordinate with team members on campaign deliverables and client communications

Social Media Coordinator | Local Fashion Boutique | Gold Coast, QLD
June 2022 – February 2023
• Managed Instagram and Facebook accounts for boutique fashion retailer with 8,000+ followers
• Created engaging content including product photography, styling videos, and promotional graphics
• Increased social media engagement by 60% through consistent posting and community management
• Supported in-store events and sales promotions through social media campaigns
• Collaborated with influencers and brand partners for sponsored content and giveaways
• Tracked social media metrics and provided monthly reports to store owner
• Assisted with customer service inquiries via social media platforms

Administrative Assistant | Professional Services Firm | Brisbane, QLD
January 2022 – May 2022
• Provided administrative support to professional services team of 12 staff members
• Managed client communications, appointment scheduling, and document preparation
• Maintained filing systems and assisted with data entry and database management
• Supported office events and client meetings with coordination and preparation
• Developed basic understanding of CRM systems and client relationship management

EDUCATION
Diploma of Marketing and Communication
TAFE Queensland | Brisbane, QLD | 2021
• Distinction Average (76%)
• Relevant Units: Digital Marketing Fundamentals, Social Media Marketing, Consumer Behaviour

Certificate III in Business Administration
TAFE Queensland | Brisbane, QLD | 2020
• Merit Achievement

SKILLS
Digital Marketing: Social Media Management, Content Creation, Basic Google Ads, Email Marketing, WordPress, Basic SEO
Social Platforms: Facebook Business Manager, Instagram Creator Studio, LinkedIn Company Pages, TikTok Business, YouTube Studio
Tools & Software: Hootsuite, Mailchimp, Canva, Google Analytics (Basic), Microsoft Office Suite, Adobe Photoshop (Basic)
Content Skills: Copywriting, Photography, Basic Video Editing, Graphic Design, Content Planning, Hashtag Research
Soft Skills: Attention to Detail, Time Management, Communication, Creativity, Problem-solving, Team Collaboration

CERTIFICATIONS
• Google Digital Marketing Fundamentals Certificate – 2023
• Facebook Social Media Marketing Certificate – 2023
• Hootsuite Social Media Marketing Certificate – 2022
• Mailchimp Email Marketing Certificate – 2022

ACHIEVEMENTS
• Increased client social media engagement rates by average 45% across managed accounts (2023)
• Successfully managed social media for fashion brand during major product launch, achieving 25K+ impressions
• Contributed to email campaign that generated highest monthly open rates (24%) in agency history
• Completed Google Analytics Individual Qualification (studying towards certification)

PORTFOLIO HIGHLIGHTS
• Social Media Campaign: “Summer Fashion Collection” – 15K+ reach, 800+ engagements
• Content Creation: Photography and styling for 50+ product posts
• Email Campaign: “Back-to-School Promotion” – 22% open rate, 150+ click-throughs

What is The Best Format for a Digital Marketing Assistant Resume?

For digital marketing assistant positions in Australia, the reverse chronological format works best, even for entry-level roles. This format allows you to showcase your progression in digital marketing support roles, internships, or relevant experience while demonstrating how your skills have developed. Australian employers prefer this straightforward approach as it clearly presents your hands-on experience with digital platforms and marketing tools, even if limited.

Formatting Guidelines:

Font: Use modern, readable fonts like Arial, Calibri, or Open Sans. For headings, use 14-16pt font size, and for body text, maintain 10-12pt to ensure clarity while maximising space for your achievements and skills.

Margins and White Space: Maintain 2.5cm margins on all sides to create clean, professional presentation. This formatting makes your resume easy to scan for busy marketing managers who review many entry-level applications.

File Type: Always submit as PDF unless specifically requested otherwise. PDFs preserve your formatting across different devices and systems, ensuring your carefully crafted layout remains professional.

Essential Resume Sections:

Header: Include your full name, professional title, phone number, email address, location (city and state), LinkedIn profile, and portfolio website or social media handles if professionally relevant.

Professional Summary: A compelling 3-4 line overview highlighting your digital marketing support experience, platform familiarity, and key contributions.

Experience: Your work history in reverse chronological order, emphasising digital marketing tasks, platform usage, and measurable contributions to campaigns or content performance.

Education: Your academic qualifications, particularly any marketing, communications, business, or digital media studies.

Additional Sections: Skills (organised by category), certifications, achievements, and portfolio highlights that demonstrate your digital marketing capabilities and potential.

What Experience Should Be on Your Digital Marketing Assistant Resume?

Your experience section should demonstrate your ability to support digital marketing activities, manage social media platforms, assist with campaign execution, and contribute to content creation. Focus on specific tasks you’ve completed, platforms you’ve used, and any measurable results from your contributions. Include metrics like engagement improvements, follower growth, content creation volume, and support provided to marketing teams.

Key elements to highlight:

Social media management and content creation
Platform-specific experience (Facebook, Instagram, LinkedIn, etc.)
Campaign support and assistance with execution
Analytics and reporting contributions
Content creation and scheduling activities
Email marketing support and list management
Administrative tasks that support marketing operations

CORRECT EXAMPLE:

Digital Marketing Assistant | Growth Marketing Co | Sydney, NSW
February 2023 – Present
• Support digital marketing team managing campaigns for 6 B2B clients across technology and professional services
• Create and schedule 25+ social media posts weekly across LinkedIn, Facebook, and Instagram using Buffer
• Assist with Google Ads campaign monitoring and basic keyword research, contributing to 20% CTR improvement
• Maintain content calendars and coordinate with designers for visual asset creation and approval
• Prepare weekly analytics reports showing engagement metrics, reach, and follower growth across platforms
• Support email marketing campaigns in HubSpot, managing subscriber lists and basic automation workflows
• Conduct competitor analysis and social media monitoring, providing insights for campaign improvement
• Assist with blog content research and basic SEO optimisation for client websites

INCORRECT EXAMPLE:

Digital Marketing Assistant | Growth Marketing Co | Sydney, NSW
February 2023 – Present
• Helped with marketing activities
• Used social media platforms
• Worked on various projects
• Assisted team members
• Learned about digital marketing

Entry-Level Digital Marketing Assistant Resume Samples [Experience]

For true entry-level positions, emphasise internships, volunteer work, personal projects, freelance activities, or relevant experience from retail, hospitality, or administrative roles that demonstrate transferable skills. Highlight any experience with social media, customer service, content creation, or technology use that shows your potential for digital marketing support.

CORRECT ENTRY-LEVEL EXAMPLE:

Marketing Intern | Local Business Network | Melbourne, VIC
November 2023 – Present
• Support marketing coordinator with social media management for business networking organisation
• Create event promotion graphics using Canva and schedule posts across Facebook and LinkedIn
• Assist with email newsletter preparation and distribution to 500+ member database
• Monitor social media engagement and respond to member enquiries within business hours
• Help coordinate networking events and prepare promotional materials
• Conduct basic research on marketing trends and competitor activities
• Support website content updates and maintain member directory information
• Achieved 35% increase in event registration through improved social media promotion

INCORRECT ENTRY-LEVEL EXAMPLE:

Marketing Intern | Local Business Network | Melbourne, VIC
November 2023 – Present
• Did various marketing tasks
• Learned about social media
• Helped with events
• Used different software programs
• Worked with the team

How to Write the Education Section for Your Digital Marketing Assistant Resume

The education section is particularly important for digital marketing assistant roles as many Australian employers look for candidates with relevant qualifications in marketing, communications, business, or digital media. Even entry-level positions often prefer candidates who have studied marketing fundamentals, consumer behaviour, or digital communication principles.

For recent graduates or those with limited experience, your education section should be more detailed and positioned prominently. Include relevant coursework, projects, or academic achievements that demonstrate your understanding of marketing principles and digital platforms. Consider highlighting any digital marketing subjects, social media courses, or technology-related studies.

Digital Marketing Assistant Resume Example [Education]

Diploma of Marketing and Communication
RMIT University | Melbourne, VIC | 2023
• High Distinction Average (84%)
• Relevant Coursework: Digital Marketing Strategy, Social Media Marketing, Consumer Psychology, Brand Management
• Major Project: “Social Media Campaign Strategy for Local SME” – achieved 88% grade and 150% engagement improvement
• Dean’s Honour Roll for academic excellence

Certificate IV in Business Administration
Melbourne Polytechnic | Melbourne, VIC | 2022
• Distinction Average (78%)
• Focus on digital communication and office technology

ADDITIONAL TRAINING
• Google Digital Marketing Course – Completed 2023
• HubSpot Content Marketing Certificate – In Progress

How to Write the Skills Section for Your Digital Marketing Assistant Resume

The skills section for digital marketing assistants should demonstrate familiarity with major platforms, basic technical abilities, and strong support capabilities. Australian employers look for candidates who can quickly learn new tools, manage multiple social media accounts, and provide reliable assistance to marketing teams. Organise your skills by category and include 12-16 skills that directly relate to digital marketing support activities.

Focus on practical skills that entry-level candidates can realistically possess and that are immediately useful in a support role.

Digital Marketing Assistant Resume Skills (Hard Skills)

Social Media Management (Facebook, Instagram, LinkedIn)
Content Scheduling Tools (Hootsuite, Buffer, Later)
Basic Google Ads and Facebook Ads Manager
Email Marketing Platforms (Mailchimp, Constant Contact)
Content Creation Tools (Canva, Adobe Creative Suite basics)
WordPress and Basic Website Management
Google Analytics (Basic Level)
Microsoft Office Suite (Advanced Excel)
Basic Photography and Video Editing
CRM Systems (HubSpot, Salesforce basics)
Social Media Analytics and Reporting
Hashtag Research and SEO Basics

Digital Marketing Assistant Resume Skills (Soft Skills)

Attention to Detail and Accuracy
Time Management and Organisation
Written and Verbal Communication
Creative Thinking and Problem-solving
Multitasking and Priority Management
Team Collaboration and Support
Customer Service Orientation
Adaptability and Willingness to Learn
Research and Analysis Skills
Project Coordination and Follow-up

How to pick the best Digital Marketing Assistant skills:

Focus on practical platforms: Include platforms and tools commonly used in Australian marketing agencies and businesses
Match job requirements: Carefully review job descriptions and prioritise skills specifically mentioned
Balance technical and soft skills: Show you can handle both technology and people-focused aspects of marketing support
Include learning capability: Demonstrate your willingness and ability to learn new platforms and techniques
Be realistic: Only include skills you can confidently discuss and demonstrate in an interview

Digital Marketing Assistant Resume Examples [Skills]

Platform Management:
• Social Media: Managed Facebook and Instagram accounts with 5K+ followers, achieving 40% engagement improvement
• Content Scheduling: Used Hootsuite to schedule 100+ posts monthly across multiple client accounts
• Email Marketing: Assisted with Mailchimp campaigns achieving 19% average open rates for small business clients

Support Capabilities:
• Analytics Reporting: Prepared weekly social media performance reports using native platform analytics
• Content Creation: Designed 50+ social media graphics using Canva with consistent brand guidelines
• Campaign Assistance: Supported Google Ads setup and monitoring, helping improve CTR by 12%

Should I Add Bonus Sections to My Digital Marketing Assistant Resume?

Additional sections can significantly strengthen your digital marketing assistant resume by demonstrating your commitment to learning, personal initiative, and engagement with digital marketing beyond formal employment. These sections are especially valuable for entry-level positions where employers appreciate candidates who show passion for digital marketing and self-directed learning.

Valuable bonus sections include:

Certifications: Free certificates from Google, Facebook, HubSpot, and other platforms show initiative and foundational knowledge.

Personal Projects: Blogs, social media accounts you’ve grown, or volunteer marketing work demonstrate practical application of skills.

Volunteer Experience: Marketing support for nonprofits, community groups, or local businesses shows initiative and real-world application.

Professional Development: Online courses, workshops, or webinars that show commitment to learning and staying current.

Portfolio/Examples: Links to content you’ve created, campaigns you’ve supported, or social media growth you’ve achieved.

Awards or Recognition: Academic achievements, course completion certificates, or recognition for marketing contributions.

Digital Marketing Assistant Resume Examples [Other Sections]

RIGHT EXAMPLE:

PERSONAL PROJECTS
• Personal Travel Blog: Grew to 2K+ monthly visitors through SEO and social media promotion
• Instagram Account: @brisbanefoodie – 3.2K followers with 8% engagement rate
• Volunteer Social Media: Managed accounts for local animal shelter, increasing adoption enquiries by 60%

PROFESSIONAL DEVELOPMENT
• Digital Marketing Trends Webinar Series – Marketing Institute Australia 2023
• Content Creation Workshop – Creative Industry Network 2023
• Social Media Strategy Course – Online Platform 2022

ACHIEVEMENTS
• Top Student Award – Digital Marketing Course (TAFE Queensland)
• Successfully grew personal LinkedIn network to 800+ marketing professionals
• Featured content creator – University marketing department student campaign

WRONG EXAMPLE:

HOBBIES
• Love using social media
• Interested in marketing
• Enjoy taking photos
• Like meeting new people

PERSONAL DETAILS
• Hard-working and reliable
• Good team player
• Quick learner

REFERENCES
• Available upon request

Tip: Consider including relevant side hustles such as freelance social media management, Etsy shop marketing, or successful personal brand building. These demonstrate entrepreneurial thinking and real-world application of digital marketing skills.

How to Write a Digital Marketing Assistant Resume Objective or Resume Summary

Your professional summary serves as your digital marketing career introduction, immediately communicating your enthusiasm for digital marketing, support capabilities, and potential value to marketing teams. For digital marketing assistants, focus on your willingness to learn, platform familiarity, and any measurable contributions you’ve made to marketing activities. This section should compellingly demonstrate your potential for growth and immediate usefulness in a support role.

Essential elements to include:

Relevant experience or education in marketing/communications
Platform familiarity and technical capabilities
Any measurable achievements or contributions
Enthusiasm for learning and professional development
Specific skills or certifications that add value

Digital Marketing Assistant Resume Summary Examples

RIGHT EXAMPLE:
Enthusiastic Digital Marketing Assistant with 18 months of experience supporting social media management and content creation for small businesses and nonprofit organisations. Skilled in Facebook Business Manager, Instagram, and Hootsuite with hands-on experience creating content that achieved 50% average engagement improvement. Google Digital Marketing certified with strong analytical abilities and attention to detail. Passionate about learning new platforms and contributing to campaign success through reliable support and creative input.

WRONG EXAMPLE:
Recent marketing graduate seeking digital marketing assistant position to gain experience. I am interested in social media and online marketing. Good communication skills and eager to learn about digital marketing. Looking for opportunity to start my career in a dynamic marketing team.

For true entry-level candidates with minimal professional experience, emphasise your educational background, personal projects, volunteer work, and strong foundational knowledge of digital marketing principles gained through studies or self-directed learning.

Entry-Level Digital Marketing Assistant Resume Summary Examples

RIGHT EXAMPLE:
Motivated Marketing graduate with hands-on experience managing social media for university organisations and personal projects. Successfully grew Instagram following to 2,500+ engaged followers through strategic content creation and hashtag optimisation. Completed Google Digital Marketing certification and proficient in Canva, Hootsuite, and basic Google Analytics. Strong organisational skills and passionate about supporting marketing teams while developing expertise in paid advertising and campaign optimisation.

WRONG EXAMPLE:
Entry-level candidate looking for digital marketing assistant role. Recently completed marketing studies and want to start career in digital marketing. Good with social media and willing to learn new things. Seeking supportive team environment to develop skills.

How to Update Your LinkedIn Profile When Updating Your Digital Marketing Assistant Resume

Aligning your LinkedIn profile with your digital marketing assistant resume is essential in the Australian digital marketing landscape, where hiring managers and recruiters actively use LinkedIn to identify promising entry-level talent. Your LinkedIn profile should complement your resume while demonstrating your understanding of professional social media use – a key skill for digital marketing assistants. Australian marketing professionals expect candidates to maintain polished LinkedIn profiles as evidence of their social media capabilities.

Ensure consistency between your resume and LinkedIn profile while using LinkedIn’s features to showcase your personality, learning journey, and engagement with the digital marketing community.

LinkedIn Headline Optimisation for Digital Marketing Assistants

Your LinkedIn headline should communicate your current role or aspirations while highlighting your key skills and enthusiasm for digital marketing. Use keywords that Australian digital marketing recruiters search for while making your headline engaging and professional.

INEFFECTIVE HEADLINES:
• “Digital Marketing Assistant”
• “Recent Graduate”
• “Looking for marketing opportunities”

LinkedIn Summary vs Resume Summary: Key Differences

Your LinkedIn summary should be more personal and conversational than your resume summary, allowing you to share your passion for digital marketing and career journey in an engaging way. While your resume summary is typically 3-4 lines, your LinkedIn summary can be several paragraphs that showcase your learning mindset, interests in specific marketing areas, and career aspirations.

Include examples of personal projects, mention courses you’re taking, and express enthusiasm for specific aspects of digital marketing. Australian marketing professionals appreciate authentic, growth-oriented communication that demonstrates both competence and personality.

Showcasing Digital Marketing Assistant Experience on LinkedIn

LinkedIn’s experience section allows for more detailed descriptions of your support activities and contributions to marketing teams. Expand your resume bullet points to include the context behind your achievements, challenges you’ve helped solve, and skills you’ve developed through your work.

Consider sharing examples of content you’ve created, campaigns you’ve supported, or projects you’ve contributed to (while respecting confidentiality). LinkedIn’s media upload feature allows you to showcase portfolio pieces, certificates, or campaign results that demonstrate your capabilities.

LinkedIn Skills and Endorsements for Digital Marketing Assistants

Focus on 10-15 skills most relevant to entry-level digital marketing positions in Australia. Prioritise practical skills such as Social Media Marketing, Content Creation, Facebook Advertising, Google Analytics, and Email Marketing. Include tools you’re proficient with like Hootsuite, Canva, and Mailchimp.

Seek endorsements from supervisors, colleagues, classmates, or anyone you’ve provided marketing support to. Take LinkedIn skill assessments for key areas to earn verification badges that can help your profile stand out to recruiters searching for entry-level talent.

LinkedIn Profile Tips for Australian Digital Marketing Assistants

Engage with Australian digital marketing content to demonstrate your industry interest and build connections within the local marketing community. Follow Australian marketing agencies, join groups like “Digital Marketing Australia” or “Australian Marketing Institute,” and participate in discussions about industry trends and best practices.

Ensure your profile clearly indicates your Australian location and work eligibility. Share insights about digital marketing trends you’re learning about, comment thoughtfully on posts from marketing professionals, and showcase your continuous learning through posts about courses completed or skills developed.

Consider sharing your own content about digital marketing topics you’re passionate about, lessons learned from projects, or summaries of courses or webinars you’ve attended. This demonstrates initiative and helps establish your voice within the Australian digital marketing community.

Creating an effective digital marketing assistant resume for the Australian market requires demonstrating both your current capabilities and potential for growth. Remember to highlight specific platforms you’ve used, measurable contributions you’ve made, and your enthusiasm for learning new digital marketing skills. Your resume should show employers that you can provide immediate value in a support role while developing into a skilled digital marketing professional.

Once you’ve crafted your resume, complement it with a targeted cover letter that expresses your passion for digital marketing and specific interest in the role. Explore SEEK’s digital marketing assistant positions to understand current market demands and requirements. With the right combination of technical skills, creative thinking, and eagerness to learn, you’ll be well-positioned to launch your digital marketing career in Australia.

Digital Marketing Assistant Resume: Example, Template + How to Write One in Australia