Digital Marketing Strategist Resume Examples and How to Write

Are you struggling to land interviews for Digital Marketing Strategist positions in Australia? You’re not alone. With digital transformation accelerating across industries and businesses investing heavily in online presence and customer acquisition, Digital Marketing Strategist roles have become highly competitive across agencies, corporations, and emerging startups. Whether you’re transitioning from digital marketing coordination, campaign management, or analytics roles, or you’re an experienced marketing professional looking to advance into strategic planning, crafting an exceptional resume is your gateway to securing that coveted Digital Marketing Strategist position.

Digital Marketing Strategists are the architects of comprehensive digital campaigns, combining data-driven insights with creative vision to drive brand growth, customer acquisition, and business transformation in the digital landscape. In Australia’s rapidly evolving digital economy, these professionals play a crucial role in developing multi-channel strategies, optimising customer journeys, and delivering measurable ROI across platforms from social media and search to emerging technologies. This comprehensive guide will walk you through creating a compelling Digital Marketing Strategist resume tailored specifically for the Australian job market, covering everything from understanding what recruiters on platforms like SEEK and LinkedIn are looking for, to demonstrating your strategic thinking and campaign performance achievements.

Digital Marketing Strategist Resume (Text Version)

What is The Best Format for a Digital Marketing Strategist Resume?

For Digital Marketing Strategist positions in Australia, the reverse chronological format is your optimal choice. This format effectively demonstrates your strategic evolution and showcases how you’ve advanced from execution-focused roles to strategic leadership positions with increasing responsibility. Australian recruiters and ATS (Applicant Tracking Systems) used by companies posting on SEEK and LinkedIn prefer this format as it clearly presents your digital marketing progression and growing expertise in strategic planning and campaign development.

Formatting Guidelines:

Header: Include your full name, professional title, phone number, email address, location (city and state), and LinkedIn profile URL. Your header should be professional and modern, making it easy for hiring managers to contact you immediately.

Summary: Write a compelling 3-4 line overview highlighting your strategic achievements, years of experience, and key specialities in digital marketing strategy. This section should immediately demonstrate your ability to develop comprehensive digital strategies that deliver measurable business outcomes.

Experience: List your work history in reverse chronological order, focusing on quantifiable achievements that show your impact on digital revenue, campaign performance, customer acquisition, and strategic initiatives. Use bullet points to make your strategic accomplishments easy to scan.

Education: Include your degree, institution, graduation year, and any relevant academic achievements. For Digital Marketing Strategists, business, marketing, communications, data analytics, or digital media qualifications are particularly valuable.

Other sections: Consider adding certifications, technical skills, speaking engagements, published work, or industry recognition that strengthens your digital marketing strategy credentials.

Technical Specifications:

• Font: Use professional fonts like Arial, Calibri, or Helvetica
• Font sizes: 16-18pt for headings, 10-12pt for body text
• Margins: 1-inch margins on all sides
• White space: Ensure adequate spacing between sections for readability
• File type: Save and submit as PDF unless the employer specifically requests a Word document
• Length: Keep to 1-2 pages maximum

What Experience Should be on Your Digital Marketing Strategist Resume?

Your experience section should tell the story of your digital marketing strategy evolution, emphasising achievements that demonstrate your ability to develop comprehensive digital strategies, optimise multi-channel campaigns, and drive measurable business growth. Focus on metrics-driven accomplishments that show your impact on revenue generation, customer acquisition, brand awareness, and strategic business objectives.

Include experiences that showcase:

• Strategic campaign planning and development
• Multi-channel digital marketing coordination
• Data analysis and performance optimisation
• Customer journey mapping and personalisation
• Marketing technology implementation and management
• Cross-functional team leadership and collaboration
• Budget management and ROI optimisation
• Emerging technology adoption and innovation

Entry-Level Digital Marketing Strategist Resume Samples [Experience]

If you’re transitioning into Digital Marketing Strategist roles, focus on transferable skills from digital marketing coordination, campaign management, analytics, or project management positions. Highlight any experience with strategic thinking, data analysis, multi-channel coordination, or campaign optimisation that demonstrates your potential for strategic responsibility.

How to Write the Education Section for your Digital Marketing Strategist Resume

The education section for Digital Marketing Strategists should highlight qualifications that demonstrate your analytical thinking, strategic planning abilities, and understanding of business principles alongside marketing expertise. While practical experience often outweighs formal education in digital marketing strategy roles, relevant educational background in marketing, business, data analytics, or communications significantly strengthens your application in Australia’s competitive digital marketing landscape.

Include your highest relevant qualification first, followed by any additional certifications or professional development that directly relates to digital marketing strategy and analytics. If you’re a recent graduate, you may also include relevant coursework, strategic projects, or academic achievements that demonstrate your capabilities in areas like consumer behaviour, data analysis, or strategic marketing.

Digital Marketing Strategist Resume Example [Education]

How to Write the Skills Section for your Digital Marketing Strategist Resume

The skills section is critical for Digital Marketing Strategist resumes as it showcases both your strategic thinking and technical marketing capabilities. This role requires a sophisticated blend of analytical skills, creative thinking, technical proficiency, and strategic planning abilities. Aim to include 12-18 skills that directly relate to digital marketing strategy excellence, balancing hard skills (specific tools and platforms) with soft skills (strategic thinking and leadership abilities).

Tailor your skills to match the job description while ensuring you can confidently demonstrate each skill through examples and measurable results. Australian employers particularly value candidates who can show proficiency with advanced marketing analytics and demonstrate understanding of local market dynamics and consumer behaviour.

Digital Marketing Strategist Resume Skills (Hard Skills)

• Marketing Automation Platforms (HubSpot, Marketo, Pardot, ActiveCampaign)
• Analytics and Attribution Tools (Google Analytics, Adobe Analytics, Mixpanel)
• Advertising Platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager)
• SEO and Content Strategy Tools (SEMrush, Ahrefs, BrightEdge, Screaming Frog)
• Customer Data Platforms (Segment, Salesforce CDP, Adobe Experience Platform)
• A/B Testing and Optimisation (Optimizely, Google Optimize, VWO)
• Social Media Management (Hootsuite, Sprout Social, Buffer)
• Email Marketing Platforms (Mailchimp, Campaign Monitor, Klaviyo)
• CRM Integration (Salesforce, HubSpot CRM, Pipedrive)
• Tag Management (Google Tag Manager, Adobe Launch)
• Data Visualisation (Tableau, Power BI, Google Data Studio)
• Project Management (Asana, Monday.com, Trello)

Digital Marketing Strategist Resume Skills (Soft Skills)

• Strategic Thinking and Planning
• Data Analysis and Interpretation
• Creative Problem Solving
• Cross-functional Team Leadership
• Client Relationship Management
• Budget Management and Resource Allocation
• Communication and Presentation
• Adaptability and Innovation
• Customer Journey Understanding
• Stakeholder Management
• Time Management and Prioritisation
• Continuous Learning and Industry Awareness

How to pick the best Digital Marketing Strategist skills:

1. Analyse the job description for specific marketing technologies, strategic methodologies, and analytical capabilities mentioned
2. Research the company’s marketing stack and digital presence to understand their technology requirements and strategic priorities
3. Consider the industry focus – B2B companies may emphasise lead generation while B2C focuses on brand awareness and customer lifetime value
4. Balance technical marketing skills with strategic and analytical capabilities
5. Only include tools and methodologies you can confidently discuss and demonstrate through concrete strategic examples
6. Stay current with emerging marketing technologies and industry best practices
7. Include both campaign execution skills and strategic planning capabilities

Digital Marketing Strategist Resume Examples [Skills]

Should I Add Bonus Sections to My Digital Marketing Strategist Resume?

Additional sections can significantly strengthen your Digital Marketing Strategist resume by showcasing thought leadership, industry expertise, and strategic achievements that distinguish you from other candidates. These sections demonstrate your commitment to professional development, strategic innovation, and influence within the digital marketing community.

Consider including sections such as:

Resume Licences & Certifications: Marketing platform certifications from Google, Facebook, HubSpot, or advanced analytics credentials demonstrate technical proficiency and commitment to staying current with digital marketing technologies.

Languages on a Resume: In Australia’s global business environment, language skills can be particularly valuable for managing international digital campaigns or coordinating with global marketing teams.

Professional Associations: Membership in organisations like the Australian Marketing Institute (AMI), Digital Marketing Institute, or Marketing Technology Association shows professional engagement and strategic networking.

Conferences: Speaking engagements or attendance at events like Digital Marketing World, MarTech Conference, Content Marketing World, or local Australian marketing events demonstrates thought leadership and continuous learning.

Resume Volunteer Work: Strategic marketing leadership for non-profits or industry associations shows genuine commitment to marketing excellence and community service beyond commercial roles.

Awards and Honours: Recognition for campaign excellence, strategic innovation, or marketing leadership achievements.

Digital Marketing Strategist Resume Examples [Other Sections]

Tip: Additional sections you might consider include strategic marketing research, industry advisory roles, marketing technology beta testing, thought leadership content creation, or international campaign experience. Every section should demonstrate your strategic expertise and leadership in digital marketing innovation.

How to write a Digital Marketing Strategist Resume Objective or Resume Summary

Your resume summary is your strategic value proposition – a powerful section that immediately communicates your value as a Digital Marketing Strategist. This 3-4 line section should highlight your most impressive strategic achievements, analytical capabilities, and unique expertise that makes you the ideal candidate for senior digital marketing strategy roles.

An effective Digital Marketing Strategist summary should include:

• Years of experience and specific areas of digital marketing strategy expertise
• Quantifiable achievements (revenue growth, ROI improvements, campaign performance metrics)
• Key strategic and technical skills
• Your strategic approach or unique methodology
• Industry knowledge or specialisation areas

Digital Marketing Strategist Resume Summary Examples

For those transitioning into Digital Marketing Strategist roles, focus on transferable analytical skills, strategic thinking experience, and measurable achievements from digital marketing coordination or campaign management roles. Emphasise any experience with data analysis, strategic planning, or cross-channel coordination that demonstrates your readiness for strategic responsibility.

Entry-Level Digital Marketing Strategist Resume Summary Examples

How to Update Your LinkedIn Profile When Updating Your Digital Marketing Strategist Resume

Updating your LinkedIn profile alongside your resume is crucial for Digital Marketing Strategist job seekers in Australia. Strategic marketing roles are heavily recruited through LinkedIn, with marketing directors, CMOs, and executive recruiters using the platform to assess not just your experience but your strategic thinking, industry thought leadership, and professional influence. Your LinkedIn profile should complement your resume while positioning you as a strategic digital marketing leader.

When updating your LinkedIn profile, ensure alignment with your resume while leveraging LinkedIn’s unique features for showcasing your strategic insights, campaign success stories, and digital marketing thought leadership. Your LinkedIn serves as a platform for demonstrating your strategic expertise and professional influence in the digital marketing community.

LinkedIn Headline Optimisation for Digital Marketing Strategists

Your LinkedIn headline is critical for Digital Marketing Strategist positions as it positions you as a strategic leader rather than just a tactical executor. Your headline should communicate your strategic expertise, specialisation, and value proposition while being optimised for Australian recruiters and hiring managers searching for digital marketing strategy leadership.

LinkedIn Summary vs Resume Summary: Key Differences

Your LinkedIn summary should be more narrative and vision-focused than your resume summary, allowing you to share your strategic philosophy, innovation approach, and what drives your passion for digital marketing excellence in 4-6 paragraphs. While your resume summary focuses on achievements and qualifications, your LinkedIn summary can include your strategic journey, technology beliefs, and vision for digital marketing transformation.

For the Australian market, consider sharing your understanding of local digital trends, experience with Australian consumer behaviour, or insights into managing digital strategies across Australia’s diverse markets. This demonstrates cultural fit and market expertise that Australian employers highly value in strategic marketing leadership roles.

Showcasing Digital Marketing Strategist Experience on LinkedIn

LinkedIn allows for more detailed strategic storytelling than your resume. Use this space to elaborate on your strategic methodology, share case studies of successful digital transformations, and include media such as campaign performance charts, strategic frameworks, or industry recognition that demonstrates your strategic impact.

Consider adding:

• Strategic campaign case studies with detailed methodology and results
• Screenshots of performance dashboards or ROI achievements
• Links to published thought leadership or strategic frameworks you’ve developed
• Video testimonials from clients or senior executives about your strategic contributions
• Photos from speaking engagements, industry events, or team strategic sessions

LinkedIn Skills and Endorsements for Digital Marketing Strategists

Prioritise strategic and analytical skills alongside technical marketing capabilities. Focus on getting endorsements for skills that Australian hiring managers commonly search for when recruiting Digital Marketing Strategists, such as Digital Marketing Strategy, Marketing Analytics, Customer Journey Mapping, and Strategic Planning.

Key skills to prioritise include Digital Marketing Strategy, Marketing Analytics, Marketing Automation, Strategic Planning, Customer Acquisition, and Performance Marketing. Consider taking LinkedIn Skills Assessments for relevant areas like Digital Marketing or Analytics to earn verified skill badges that enhance strategic credibility.

LinkedIn Profile Tips for Australian Digital Marketing Strategists

Optimise your profile specifically for the Australian digital marketing community by connecting with local marketing leaders, joining relevant Australian marketing groups (such as Australian Marketing Institute or Digital Marketing Australia), and engaging with content from Australian marketing agencies, brands, and industry thought leaders.

Share insights about Australian digital marketing trends, strategic planning approaches, or technology implementation strategies that work well in Australian business contexts. Position yourself as a digital marketing strategist by regularly sharing commentary on marketing strategy trends, customer behaviour insights, or digital transformation initiatives.

Regularly publish content about digital marketing strategy best practices, emerging technology implications, or lessons learned from successful strategic implementations to establish yourself as a knowledgeable and forward-thinking digital marketing leader in the Australian market. This ongoing thought leadership helps keep you visible to executive recruiters and senior hiring managers looking for experienced digital marketing strategy professionals.

Creating an exceptional Digital Marketing Strategist resume for the Australian market requires demonstrating both strategic excellence and tactical execution, combining analytical prowess with creative innovation and measurable business impact. By following the strategies outlined in this guide – from showcasing quantifiable ROI improvements to positioning yourself as a strategic digital marketing leader – you’ll be well-positioned to capture the attention of marketing directors, CMOs, and executive recruiters seeking skilled digital marketing strategy professionals.

Remember that your resume works best when paired with a strategic cover letter that demonstrates your understanding of the organisation’s digital marketing challenges, strategic objectives, and how your expertise can drive their digital transformation success. Research the company’s current digital presence, competitive positioning, and growth objectives to show how your strategic capabilities can contribute to their digital marketing excellence.

As you pursue Digital Marketing Strategist opportunities, regularly explore strategic marketing positions on SEEK and LinkedIn while staying current with Australian digital marketing trends, emerging technologies, and strategic best practices. The digital marketing landscape continues to evolve rapidly with new platforms, analytics capabilities, and customer engagement strategies, and maintaining awareness of emerging strategic opportunities, technology developments, and customer behaviour trends will keep your strategic approach relevant and your applications competitive.