Are you struggling to land interviews for email marketer positions despite your digital marketing expertise and campaign success? You’re not alone. Many talented email marketers find themselves overlooked simply because their resume doesn’t effectively showcase their ability to drive customer engagement, boost conversion rates, and generate measurable ROI through strategic email campaigns that Australian businesses desperately need.
Whether you’re a recent marketing graduate looking to specialise in email marketing, transitioning from another digital marketing role, or re-entering the workforce after a career break, crafting a compelling email marketer resume is your gateway to securing interviews with leading agencies, e-commerce companies, and marketing departments across Australia. This comprehensive guide will walk you through creating a professional resume that highlights your campaign performance, automation expertise, and data-driven approach – all tailored specifically for the Australian digital marketing industry.
From understanding the preferred resume formats used by Australian marketing agencies to showcasing your experience with email platforms, segmentation strategies, and performance analytics, we’ll cover everything you need to know. You’ll discover how to present your campaign metrics, highlight relevant certifications, and create a professional summary that immediately captures the attention of marketing managers and digital directors looking for their next email marketing specialist.
Email Marketer Resume (Text Version)
Rachel Thompson
Email Marketing Specialist
Phone: 0467 901 234
Email: [email protected]
LinkedIn: linkedin.com/in/rachelthompson-emailmarketer
Portfolio: rachelthompsonmarketing.com
Address: Melbourne, Victoria 3000
PROFESSIONAL SUMMARY
Results-driven Email Marketing Specialist with 5+ years of experience developing and executing high-performing email campaigns that drive customer engagement and revenue growth. Expertise in marketing automation, A/B testing, and customer segmentation strategies across diverse industries. Proven track record of improving email performance metrics by 45% on average while growing subscriber bases by 200K+ annually. Skilled in Mailchimp, HubSpot, Klaviyo, and advanced analytics tools, with strong focus on deliverability optimisation and compliance with Australian privacy regulations.
WORK EXPERIENCE
Senior Email Marketing Specialist | Digital Growth Agency | March 2021 – Present
• Manage email marketing campaigns for 15+ clients across retail, SaaS, and professional services, generating $2.8M+ in attributed revenue annually
• Develop and implement automated email sequences including welcome series, abandoned cart recovery, and customer lifecycle campaigns with average 35% open rates
• Conduct advanced A/B testing on subject lines, content, and send times, achieving 28% improvement in click-through rates across client portfolios
• Design responsive email templates using HTML/CSS, ensuring optimal performance across all devices and email clients
• Collaborate with design and content teams to create compelling email creative that aligns with brand guidelines and campaign objectives
• Monitor email deliverability and sender reputation, maintaining 98%+ inbox placement rates through proper authentication and list hygiene
Email Marketing Coordinator | E-commerce Plus | June 2019 – February 2021
• Executed email marketing strategy for online retail platform with 50K+ active subscribers, driving 22% of total website traffic
• Created and optimised automated email workflows in Klaviyo, resulting in 40% increase in customer lifetime value
• Performed detailed audience segmentation based on purchase behaviour, engagement levels, and demographic data to improve campaign relevance
• Managed email calendar and campaign scheduling, coordinating with sales and product teams for promotional campaigns and product launches
• Analysed campaign performance metrics and prepared monthly reports showing ROI improvements of 65% year-over-year
• Ensured compliance with Australian Privacy Principles and CAN-SPAM requirements across all email communications
Digital Marketing Assistant | Melbourne Marketing Solutions | January 2019 – May 2019
• Supported email marketing initiatives for small to medium-sized businesses across various industries
• Assisted with email list building and lead magnet creation, growing client subscriber lists by average 150% over 6-month periods
• Conducted competitor email analysis and industry benchmarking to identify best practices and opportunities
• Maintained email databases and performed regular list cleaning to improve deliverability and engagement rates
• Contributed to social media integration strategies that increased email sign-ups by 45%
EDUCATION
Bachelor of Business (Marketing) | RMIT University | 2018
Relevant coursework: Digital marketing, consumer behaviour, marketing analytics, brand management, integrated marketing communications
Google Analytics Individual Qualification | 2019
CERTIFICATIONS & TRAINING
• HubSpot Email Marketing Certification (Current)
• Mailchimp Email Marketing Certification (Current)
• Klaviyo Product Certification (2023)
• Google Analytics 4 Certification (2023)
• Facebook Blueprint Email Marketing Certification (2022)
KEY SKILLS
• Email marketing platform expertise (Mailchimp, HubSpot, Klaviyo, Constant Contact, Campaign Monitor)
• Marketing automation and workflow development
• HTML/CSS for email template design and customisation
• A/B testing and conversion rate optimisation
• Customer segmentation and personalisation strategies
• Email analytics and performance reporting
• CRM integration and lead nurturing campaigns
PROFESSIONAL ACHIEVEMENTS
• Increased average email open rates from 18% to 32% across client portfolio through strategic optimisation
• Developed award-winning holiday campaign that generated 400% ROI for major retail client
• Built email program from scratch for startup client, growing from 0 to 25K engaged subscribers in 8 months
What is The Best Format for an Email Marketer Resume?
For email marketer positions in Australia, the reverse chronological format is strongly recommended as it clearly demonstrates your career progression and the evolution of your digital marketing expertise. This format allows hiring managers to quickly assess your most recent campaign performance and understand how your skills with various email platforms and strategies have developed, which is crucial in a rapidly evolving field where staying current with technology and best practices is essential.
Font and Typography Guidelines:
• Heading Font: Use 18-22pt for your name and 14-16pt for section headings
• Body Font: Stick to 10-12pt for all body text to ensure readability
• Font Style: Modern, clean fonts like Arial, Calibri, or Helvetica reflect digital marketing sensibility while maintaining professionalism
• Margins: Maintain 1-inch margins on all sides to provide adequate white space
• File Type: Always submit as PDF unless specifically requested otherwise, as this preserves formatting across different systems
Essential Resume Sections:
Header: Include your full name, phone number, professional email address, LinkedIn profile, portfolio website (if applicable), and city/state. As a digital marketer, your online presence is crucial for demonstrating your marketing expertise.
Summary: Provide a compelling 3-4 line overview highlighting your email marketing experience, platform expertise, key performance achievements, and specialised skills. This section should immediately establish your value as a results-driven marketing professional.
Experience: List your work history in reverse chronological order, emphasising campaign performance metrics, platform proficiency, automation expertise, and measurable business outcomes.
Education: Include your marketing-related qualifications, digital marketing certifications, and any ongoing professional development in email marketing and related technologies.
Other Sections: Consider adding certifications (Google, HubSpot, platform-specific), technical skills, professional memberships (such as Australian Marketing Institute), and relevant awards or campaign achievements.
What Experience Should Be on Your Email Marketer Resume?
Your experience section should emphasise your ability to create, execute, and optimise email campaigns that drive measurable business results. Focus on quantifiable achievements that demonstrate your impact on key metrics like open rates, click-through rates, conversion rates, and revenue attribution. Australian employers value experience with local market preferences, compliance with Australian privacy regulations, and understanding of diverse customer segments across multicultural markets.
Highlight specific email marketing platforms you’ve mastered, types of campaigns you’ve managed (promotional, transactional, lifecycle), automation sequences you’ve built, and any experience with integration across other digital marketing channels. Include metrics around list growth, engagement improvements, and ROI generation that showcase your effectiveness as an email marketing professional.
Correct Example:
Email Marketing Manager | Sydney Digital Agency | January 2020 – Present
• Execute email marketing strategy for 20+ clients across retail, hospitality, and professional services, generating $3.5M+ in attributed revenue annually
• Develop sophisticated automation workflows using HubSpot and Klaviyo, achieving average 42% open rates and 6.8% click-through rates across campaigns
• Implement advanced segmentation strategies based on customer behaviour, demographics, and lifecycle stage, improving campaign relevance and reducing unsubscribe rates by 35%
• Design and code responsive email templates that achieve 95%+ rendering accuracy across major email clients and mobile devices
• Lead A/B testing initiatives resulting in 55% improvement in subject line performance and 32% increase in overall campaign conversion rates
• Manage email deliverability optimisation, maintaining 97% inbox placement rate through proper authentication, reputation management, and list hygiene practices
Incorrect Example:
Email Marketer | Marketing Company | 2020 – Present
• Sent email campaigns
• Used email platforms
• Wrote email content
• Looked at performance data
• Worked with team members
Entry-Level Email Marketer Resume Samples [Experience]
For entry-level positions, focus on relevant education, internship experiences, personal projects, and transferable skills from other marketing or communication roles. Emphasise your knowledge of email marketing platforms, understanding of digital marketing principles, and enthusiasm for data-driven marketing.
Correct Example:
Digital Marketing Intern | Brisbane E-commerce Startup | June 2023 – Present
• Support email marketing campaigns reaching 15K+ subscribers, contributing to 25% of monthly website traffic through strategic campaign execution
• Assist with campaign setup in Mailchimp including audience segmentation, template customisation, and automated sequence development
• Conduct A/B testing on subject lines and send times, documenting results and recommendations for campaign optimisation
• Monitor email performance metrics and prepare weekly reports highlighting key insights and improvement opportunities
• Collaborate with content team to develop engaging email copy that maintains consistent brand voice and drives desired actions
• Apply knowledge from marketing degree to support customer journey mapping and lifecycle email strategy development
Incorrect Example:
Marketing Intern | Company | 2023
• Learning about email marketing
• Help with email campaigns sometimes
• Still figuring out the software
• Don’t have much experience yet
• Hope to learn more skills
How to Write the Education Section for your Email Marketer Resume
The education section is important for email marketers, as it demonstrates your foundation in marketing principles, consumer psychology, and analytical thinking essential for successful campaign development. While formal qualifications aren’t always mandatory, most Australian employers prefer candidates with relevant tertiary education in marketing, communications, or business, supplemented by industry certifications.
Include your degree, institution name, graduation date, and relevant coursework that applies to email marketing. If you’ve completed additional certifications from email platforms, Google, or other digital marketing authorities, highlight these to show your commitment to staying current with industry best practices. Many Australian marketing agencies value ongoing professional development and platform-specific expertise.
Email Marketer Resume Example [Education]
Bachelor of Commerce (Marketing) | University of Sydney | 2020
Relevant coursework: Digital marketing strategy, consumer behaviour analysis, marketing analytics, integrated marketing communications, brand management, marketing research methods
Diploma of Social Media Marketing | Sydney Institute of Business | 2021
Relevant coursework: Content strategy, social media advertising, influencer marketing, community management
Professional Certifications:
• HubSpot Email Marketing Certification (Current)
• Google Analytics Individual Qualification (Current)
• Mailchimp Foundations Certification (2023)
• Facebook Blueprint Digital Marketing Associate (2022)
How to Write the Skills Section for your Email Marketer Resume
The skills section of your email marketer resume should strategically balance technical platform expertise with creative and analytical capabilities that Australian marketing employers prioritise. Aim for 12-16 carefully selected skills that demonstrate your comprehensive ability as an email marketing professional who can execute campaigns, analyse performance, and drive business results. Focus on skills that differentiate you from general digital marketers and reflect current industry standards and technology.
This section should complement your experience by highlighting specific software proficiencies, campaign development skills, and analytical abilities that contribute to successful email marketing outcomes.
Email Marketer Resume Skills (Hard Skills)
• Email marketing platform mastery (Mailchimp, HubSpot, Klaviyo, Constant Contact, Campaign Monitor)
• Marketing automation and workflow development
• HTML/CSS coding for email template design and customisation
• A/B testing and multivariate testing implementation
• Email deliverability optimisation and spam compliance
• Customer segmentation and personalisation strategies
• Email analytics and performance reporting (Google Analytics, platform dashboards)
• CRM integration and lead nurturing campaign development
• Responsive email design and cross-client compatibility testing
• List building and lead magnet creation
• Email copywriting and content optimisation
• GDPR and Australian Privacy Principles compliance
Email Marketer Resume Skills (Soft Skills)
• Data-driven decision making and performance analysis
• Creative content development and brand storytelling
• Customer journey mapping and lifecycle marketing strategy
• Attention to detail in campaign setup and quality assurance
• Time management and campaign scheduling coordination
• Cross-functional collaboration with design, content, and sales teams
• Adaptability to changing platform features and industry best practices
• Project management and multi-campaign coordination
• Problem-solving and campaign troubleshooting
• Communication skills for stakeholder reporting and strategy presentation
• Continuous learning mindset for staying current with email marketing trends
• Strategic thinking for long-term customer engagement planning
How to pick the best Email Marketer skills:
1. Analyse the job description carefully and identify specific skills mentioned by the employer, particularly those related to email platforms, campaign types, or industry sectors they focus on.
2. Match your skills to company type – e-commerce businesses value automation and lifecycle marketing, while B2B companies may prioritise lead nurturing and CRM integration skills.
3. Emphasise current platform and technology skills such as advanced automation features, AI-powered optimisation, and modern email design techniques increasingly used by Australian businesses.
4. Include both technical and strategic competencies that demonstrate your ability to execute campaigns while understanding broader marketing objectives and customer experience goals.
5. Highlight compliance and deliverability skills that show your understanding of Australian privacy regulations, email authentication protocols, and reputation management essential for successful email marketing.
Email Marketer Resume Examples [Skills]
Platform Expertise:
• HubSpot automation – Built complex nurture sequences that increased lead conversion rates by 48% and reduced sales cycle length by 23%
• Klaviyo segmentation – Developed behavioural targeting strategies that improved campaign relevance, achieving 65% above-industry open rates
• Mailchimp optimisation – Implemented advanced A/B testing protocols resulting in 40% improvement in overall campaign performance
Technical Skills:
• Email coding – Hand-coded responsive HTML templates with 98% cross-client compatibility and mobile optimisation
• Analytics integration – Set up comprehensive tracking and attribution models linking email performance to revenue outcomes
Strategic Skills:
• Campaign strategy – Developed integrated email marketing strategies that contributed 35% of total marketing-qualified leads
• Customer lifecycle management – Created automated journey mapping that increased customer lifetime value by 52%
Should I Add Bonus Sections to My Email Marketer Resume?
Additional sections can significantly enhance your email marketer resume by showcasing industry expertise, technical proficiency, and professional commitment that distinguish you from other candidates. These sections are particularly valuable in the Australian digital marketing industry, where continuous learning, platform expertise, and measurable results are highly valued by employers.
Certifications & Professional Development: Email platform certifications, Google Analytics qualifications, and digital marketing credentials demonstrate your commitment to staying current with industry best practices and platform updates.
Technical Skills: Detailed software proficiencies, coding abilities, and integration expertise show your technical competency beyond basic platform usage.
Awards and Recognition: Marketing awards, campaign performance recognition, or industry honours provide concrete evidence of exceptional work and peer acknowledgement.
Portfolio Highlights: Brief descriptions of successful campaigns, including performance metrics and creative approaches, can demonstrate your practical impact and strategic thinking.
Professional Associations: Membership in marketing organisations or email marketing communities shows industry engagement and networking commitment.
Speaking Engagements: Conference presentations, webinar hosting, or workshop facilitation demonstrate thought leadership and expertise sharing.
Email Marketer Resume Examples [Other Sections]
Correct Example:
CERTIFICATIONS & TRAINING
• HubSpot Email Marketing Certification (Current)
• Google Analytics 4 Individual Qualification (Current)
• Klaviyo Email Marketing Certification (2023)
• Mailchimp Foundations and Advanced Certifications (2023)
• CAN-SPAM and GDPR Compliance Training (2022)
TECHNICAL PROFICIENCIES
• Email Platforms: Mailchimp, HubSpot, Klaviyo, Constant Contact, Campaign Monitor, Pardot
• Analytics Tools: Google Analytics, Adobe Analytics, Hotjar, Mixpanel
• Design Software: Canva, Adobe Creative Suite, Figma
• Programming: HTML, CSS, basic JavaScript, SQL for data analysis
NOTABLE CAMPAIGN ACHIEVEMENTS
• “Holiday Heroes” campaign – Generated 450% ROI and 85K new subscribers for retail client
• B2B nurture sequence – Achieved 67% improvement in sales-qualified leads for SaaS company
• Re-engagement campaign – Successfully reactivated 28% of dormant subscribers, preventing list churn
PROFESSIONAL ASSOCIATIONS
• Member, Australian Marketing Institute (2020 – Present)
• Member, Email Marketing Association (2021 – Present)
• Active participant in Melbourne Digital Marketing Meetup
Incorrect Example:
OTHER STUFF
• Have some certificates
• Good at using computers
• Member of marketing groups
• Worked on successful campaigns
• Know email software
• Live in Melbourne
Tip: Include relevant interests that demonstrate qualities valuable to email marketing, such as data analysis hobbies that show analytical thinking, creative writing that demonstrates content skills, or e-commerce projects that reflect understanding of customer behaviour and online sales processes.
How to write an Email Marketer Resume Objective or Resume Summary
Your professional summary is crucial for email marketers as it must immediately establish your digital marketing expertise, campaign performance track record, and ability to drive measurable business results through strategic email marketing. This 3-4 line section should highlight your platform proficiency, key performance achievements, specialised skills, and the unique value you bring to growing customer engagement and revenue through email channels.
For experienced email marketers, focus on quantifiable campaign outcomes, platform expertise, and leadership in marketing automation and customer lifecycle programs. Recent graduates should emphasise their education, any practical experience with email platforms, transferable digital skills, and enthusiasm for data-driven marketing. Always tailor your summary to reflect the specific industry sector and campaign types mentioned in the job advertisement.
Key elements to include:
• Years of email marketing experience and types of campaigns managed
• Specific platform expertise and automation capabilities
• Notable performance achievements with quantifiable metrics
• Specialisation areas (e-commerce, B2B, lifecycle marketing, etc.)
• Commitment to data-driven optimisation and customer experience improvement
Email Marketer Resume Summary Examples
Correct Example:
Strategic Email Marketing Specialist with 6+ years of experience developing and executing high-performing campaigns across retail, SaaS, and professional services sectors. Expert in marketing automation platforms including HubSpot, Klaviyo, and Mailchimp, with proven track record of improving email performance metrics by 50%+ while generating $4.2M+ in attributed revenue. Specialises in customer segmentation, lifecycle marketing, and conversion rate optimisation, with deep understanding of Australian privacy regulations and cross-cultural marketing strategies.
Incorrect Example:
Email marketer looking for new opportunities to use my skills. I have experience sending email campaigns and using email software. I’m good at writing content and analysing data. I want to work for a company that values digital marketing and good communication.
For entry-level candidates, focus on your marketing education, any practical experience with email platforms (internships, personal projects, coursework), transferable digital marketing skills, and genuine enthusiasm for email marketing and customer engagement.
Entry-Level Email Marketer Resume Summary Examples
Correct Example:
Recent Marketing graduate with hands-on experience in email marketing through internship and personal projects. Proficient in Mailchimp and HubSpot with demonstrated success managing campaigns for local businesses, achieving 38% above-industry open rates through strategic segmentation and A/B testing. Strong foundation in digital marketing analytics, consumer behaviour, and content creation, with genuine passion for using data-driven insights to enhance customer experiences and drive business growth.
Incorrect Example:
New marketing graduate who wants to work in email marketing. I studied marketing and learned about digital strategies. I think I would be good at this job because I like technology and I’m detail-oriented. I have some experience with email platforms from university projects.
How to Update Your LinkedIn Profile When Updating Your Email Marketer Resume
Maintaining alignment between your resume and LinkedIn profile is crucial in the Australian digital marketing industry, where professional networks, thought leadership, and industry engagement significantly influence career opportunities. Your LinkedIn profile should complement your resume while leveraging the platform’s unique features to showcase your email marketing expertise, campaign results, and engagement with marketing trends and best practices.
Unlike your resume, LinkedIn allows for a more dynamic approach that can include case studies, campaign insights, and engagement with marketing content that demonstrates your ongoing professional development. This is particularly valuable for email marketers, as the digital marketing field values continuous learning and adaptation to new technologies and strategies.
LinkedIn Headline Optimisation for Email Marketers
Your LinkedIn headline should immediately communicate your email marketing expertise and specialisation areas, appealing to potential employers, marketing peers, and industry connections who may view your profile.
Effective Headlines:
• “Email Marketing Specialist | HubSpot & Klaviyo Expert | 5+ Years Driving Customer Engagement & Revenue Growth”
• “Senior Email Marketer | Marketing Automation | 400%+ ROI Campaigns | E-commerce & SaaS Focus | Melbourne”
• “Email Marketing Manager | CRM Integration Specialist | Lead Nurturing Expert | Data-Driven Campaign Optimisation”
Ineffective Headlines:
• “Email Marketer”
• “Digital Marketing Professional”
• “Marketing Specialist”
LinkedIn Summary vs Resume Summary: Key Differences
While your resume summary focuses on measurable achievements and technical capabilities, your LinkedIn summary can tell the story of your email marketing journey and philosophy. This narrative approach resonates well in the Australian digital marketing community, where creativity, strategic thinking, and personality are important factors in professional networking and hiring decisions.
Your LinkedIn summary should expand on your approach to email marketing, highlight memorable campaign successes, and demonstrate your understanding of customer psychology and digital trends. Include keywords that Australian marketing agencies and businesses commonly search for, while maintaining an engaging voice that reflects your professional personality and marketing expertise.
Showcasing Email Marketer Experience on LinkedIn
LinkedIn’s format allows you to provide detailed campaign case studies and context that bring your email marketing achievements to life. Use this expanded space to describe the marketing challenges you’ve solved, the creative strategies you’ve implemented, and the business outcomes your campaigns have driven.
Consider sharing campaign screenshots (with appropriate permissions), performance dashboards, or creative examples that demonstrate your email marketing capabilities. These visual elements help differentiate your profile and provide concrete evidence of your expertise and results-driven approach.
LinkedIn Skills and Endorsements for Email Marketers
Select 15-20 skills that represent the full spectrum of email marketing competencies, balancing technical platform expertise with creative and analytical abilities. Prioritise skills frequently mentioned in Australian digital marketing job postings, such as “Email Marketing,” “Marketing Automation,” “Customer Segmentation,” “A/B Testing,” and specific platform names.
Actively seek endorsements from colleagues, clients, and marketing professionals you’ve worked with. These endorsements serve as social proof of your email marketing capabilities and are particularly valuable in a results-oriented field where performance and reliability are crucial to success.
LinkedIn Profile Tips for Australian Email Marketers
Network Strategically: Connect with other digital marketers, marketing managers, agency professionals, and email marketing specialists across Australia. Join LinkedIn groups such as “Australian Digital Marketing Professionals,” “Email Marketing Network,” or industry-specific marketing communities.
Share Industry Insights: Regularly post about email marketing trends, campaign strategies, or performance insights that demonstrate your ongoing engagement with the field and establish your voice as a knowledgeable practitioner.
Highlight Australian Market Knowledge: Include understanding of local consumer preferences, privacy regulations, and cultural considerations in email marketing. This regional expertise is particularly valuable to employers seeking marketers who understand the Australian market dynamics and regulatory environment.
Your LinkedIn profile serves as a dynamic showcase of your email marketing expertise and industry engagement, allowing you to build relationships within Australia’s digital marketing community while demonstrating your ability to drive customer engagement and business growth through strategic email campaigns.
Creating an outstanding email marketer resume requires careful balance between showcasing technical proficiency and demonstrating strategic impact on business outcomes. By following these guidelines and tailoring your content to highlight your platform expertise, campaign performance, and customer engagement success, you’ll be well-positioned to secure interviews with leading marketing agencies, e-commerce companies, and digital marketing departments across Australia.
Remember to complement your strong resume with an equally compelling cover letter that demonstrates your understanding of the specific company’s customer base, marketing challenges, and email marketing needs. For additional guidance on crafting the perfect application package, explore our related resources on email marketer cover letters and analysis of current digital marketing job advertisements to ensure your application materials work together effectively to showcase your qualifications and enthusiasm for advancing your email marketing career.
