Marketing Assistant Resume Examples and How to Write
Struggling to land marketing assistant interviews despite having creative ideas and enthusiasm for digital marketing? You’re not alone. Many talented marketing professionals across Australia find themselves overlooked for marketing assistant roles at agencies, corporates, and startups, wondering why their creativity and social media savvy aren’t translating into opportunities in this dynamic and fast-growing field.
Australia’s marketing industry is experiencing unprecedented growth, with digital marketing spending reaching $12.8 billion annually as businesses accelerate their online presence and customer engagement strategies. Whether you’re transitioning from retail or customer service roles, completing marketing studies at institutions like University of Technology Sydney, or seeking to formalise your social media and content creation experience, your resume needs to demonstrate both creative capabilities and the analytical skills that Australian marketing teams demand.
This comprehensive guide will revolutionise how you present your marketing assistant credentials, providing you with industry-specific strategies to showcase your digital marketing skills, highlight your campaign support achievements, and demonstrate the communication and project coordination abilities that position you as the marketing support professional Australian organisations need to execute successful campaigns and drive brand growth.
Marketing Assistant Resume (Text Version)
EMMA THOMPSON
Marketing Assistant
Mobile: 0412 345 678
Email: [email protected]
LinkedIn: linkedin.com/in/emmathompsonmarketing
Portfolio: www.emmathompsonmarketing.com.au
Location: Melbourne, VIC
PROFESSIONAL SUMMARY
Creative and data-driven marketing assistant with 3+ years of experience supporting integrated marketing campaigns across digital and traditional channels. Successfully contributed to campaigns generating 35% increase in lead generation and 28% growth in social media engagement whilst managing multiple projects and tight deadlines. Expert in social media management, content creation, and campaign analytics with strong understanding of Australian consumer behaviour and digital marketing trends essential for effective brand communication and customer acquisition.
PROFESSIONAL EXPERIENCE
Marketing Assistant | Ogilvy Australia | January 2022 – Present
• Support marketing team in developing and executing integrated campaigns for 8+ clients across retail, FMCG, and financial services sectors
• Manage social media accounts for major Australian brands, achieving average 32% increase in engagement rates and 25% follower growth
• Create compelling content including graphics, videos, and copy for digital campaigns, resulting in 40% improvement in click-through rates
• Coordinate campaign logistics including media bookings, influencer partnerships, and event management with budgets up to $150,000
• Analyse campaign performance using Google Analytics, Facebook Insights, and proprietary reporting tools, providing actionable insights for optimization
Junior Marketing Coordinator | Melbourne Fashion Week | June 2020 – December 2021
• Supported marketing and communications for Australia’s premier fashion industry event, reaching 500,000+ attendees and media representatives
• Developed and implemented social media strategies across Instagram, LinkedIn, and TikTok, generating 2.1 million impressions during event period
• Coordinated with fashion designers, media outlets, and corporate sponsors to ensure consistent brand messaging and partnership activation
• Created promotional materials including brochures, digital assets, and press releases distributed to 150+ fashion industry publications
• Managed event registration systems and attendee communications, maintaining 95% customer satisfaction rating through professional service delivery
Marketing Intern | Lion Dairy & Drinks | February 2020 – May 2020
• Assisted marketing team with brand campaigns for major dairy and beverage products distributed across Australian retail channels
• Conducted market research and competitor analysis supporting new product launches and brand positioning strategies
• Supported trade marketing activities including point-of-sale material development and retailer relationship coordination
• Contributed to campaign measurement and reporting, learning advanced analytics techniques and marketing performance evaluation
• Gained comprehensive understanding of FMCG marketing, consumer insights, and Australian retail industry dynamics
Customer Service Representative | David Jones | September 2018 – January 2020
• Provided exceptional customer service in luxury retail environment, developing strong understanding of customer behaviour and purchase motivations
• Supported in-store marketing initiatives and promotional campaigns, gaining practical experience in retail marketing activation
• Contributed to social media content creation and customer feedback collection, learning brand management and customer relationship strategies
• Developed communication and relationship-building skills whilst working with diverse customer base and high-end product portfolio
• Achieved consistent customer satisfaction scores above 98% and recognition for outstanding service delivery
EDUCATION
Bachelor of Business (Marketing) | RMIT University | 2019
• Major: Marketing and Advertising
• Final Project: “Digital Marketing Strategy for Australian Small Business” – awarded High Distinction
• Relevant Coursework: Consumer Behaviour, Digital Marketing, Brand Management, Marketing Research, Integrated Marketing Communications
PROFESSIONAL DEVELOPMENT
• Google Analytics Certified – Google (2023)
• Facebook Blueprint Certification – Meta (2022)
• HubSpot Content Marketing Certification – HubSpot Academy (2023)
• Hootsuite Social Media Marketing Certification – Hootsuite (2021)
TECHNICAL SKILLS
• Social Media Platforms: Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube
• Analytics Tools: Google Analytics, Facebook Insights, Hootsuite Analytics, Sprout Social
• Content Creation: Canva, Adobe Creative Suite, Figma, Video editing software
• Email Marketing: Mailchimp, Campaign Monitor, HubSpot
• CRM Systems: Salesforce, HubSpot CRM, Microsoft Dynamics
• Project Management: Asana, Trello, Monday.com, Microsoft Project
KEY ACHIEVEMENTS
• Increased social media engagement by 45% across managed accounts through strategic content planning and community management
• Contributed to campaign that generated 150% ROI for major retail client through integrated digital and traditional media approach
• Successfully managed 12+ concurrent marketing projects with 100% on-time delivery record
• Recognised as “Rising Marketing Talent” – Marketing Institute of Australia Young Professionals (2023)
What is The Best Format for a Marketing Assistant Resume?
The reverse chronological format is excellent for marketing assistant resumes as it demonstrates your progression through marketing roles and showcases your increasing responsibilities in campaign support, content creation, and digital marketing activities. This format works particularly well in Australia’s marketing industry where employers value career development and proven experience across different marketing channels and campaign types.
Use modern, creative fonts like Arial, Calibri, or Montserrat that convey both professionalism and creative sensibility. Your name should be prominent at 16-18 points, section headings at 12-14 points, and body text at 11-12 points for optimal readability. Maintain consistent 1-inch margins and use strategic white space to create a clean, visually appealing presentation that reflects your design awareness and marketing aesthetic.
Always submit as a PDF unless specifically requested otherwise, as this preserves formatting and demonstrates your attention to professional presentation. Your resume should include these essential sections:
Header: Include your full name, professional title (Marketing Assistant), mobile number, professional email address, LinkedIn profile, marketing portfolio website, and location (city and state).
Professional Summary: A compelling 3-4 line overview highlighting your marketing experience, key specialisations, and achievements in campaign support and digital marketing.
Experience: Detail your work history in reverse chronological order, focusing on marketing, communications, and related customer-facing roles.
Education: Include relevant marketing, communications, or business qualifications that demonstrate your theoretical foundation.
Other sections: Add professional development, technical skills, and key achievements that showcase your marketing expertise and digital capabilities.
What Experience Should Be on Your Marketing Assistant Resume?
Your experience section should demonstrate your growth in marketing support capabilities whilst highlighting quantifiable achievements that show your impact on campaign performance, brand awareness, and lead generation. Focus on roles that showcase your creativity, analytical abilities, and understanding of integrated marketing communications across digital and traditional channels.
Australian employers particularly value marketing assistants who understand local consumer behaviour, can adapt content for diverse audiences, and demonstrate both creative and analytical thinking. Emphasise experiences that show your ability to support multi-channel campaigns, manage social media presence, and contribute to measurable marketing outcomes that drive business growth.
CORRECT EXAMPLE:
Marketing Assistant | Clemenger BBDO Melbourne | March 2021 – Present
• Support integrated marketing campaigns for 6+ major Australian brands across automotive, telecommunications, and retail sectors
• Manage social media content calendar and community management for brand accounts totalling 850,000+ followers
• Create digital assets including graphics, videos, and interactive content resulting in 42% improvement in engagement rates
• Coordinate campaign production including photoshoots, video production, and media placement with budgets exceeding $200,000
• Analyse campaign performance metrics and prepare weekly reports for clients, identifying optimisation opportunities that improved conversion rates by 23%
INCORRECT EXAMPLE:
Marketing Assistant | Advertising Agency | 2021 – Present
• Helped marketing team with various campaigns
• Posted on social media and created content
• Worked with different clients and projects
• Used marketing software and analytics tools
• Attended meetings and contributed ideas
Entry-Level Marketing Assistant Resume Samples [Experience]
For entry-level marketing assistants, focus on any experience that demonstrates creativity, communication skills, and interest in marketing activities. Include internships, volunteer marketing work, social media management for small businesses, or relevant customer service roles that show your foundation for marketing support work.
CORRECT EXAMPLE:
Marketing Intern | Tourism Australia | November 2023 – February 2024
• Supported domestic tourism marketing campaigns promoting Australian destinations to local and international travelers
• Assisted with content creation for Instagram and TikTok accounts, contributing to 18% increase in follower engagement during internship period
• Conducted research on tourism trends and competitor analysis, providing insights that informed campaign development for regional destinations
• Coordinated with state tourism boards and industry partners on collaborative marketing initiatives
• Gained hands-on experience with tourism marketing, destination branding, and integrated campaign execution
INCORRECT EXAMPLE:
Intern | Tourism Company | 2023 – 2024
• Worked on marketing projects
• Helped with social media
• Learned about tourism marketing
• Assisted team with various tasks
• Attended training sessions
How to Write the Education Section for your Marketing Assistant Resume
Education is important for marketing assistants as it demonstrates your understanding of marketing principles, consumer behaviour, and strategic thinking essential for effective campaign support. Australian employers value marketing qualifications from recognised universities or institutions that provide both theoretical knowledge and practical application of marketing concepts and digital tools.
Include relevant marketing, communications, or business degrees that show your foundation for professional marketing work. Highlight coursework, projects, or academic achievements that relate to your marketing specialisations and demonstrate your commitment to excellence.
Marketing Assistant Resume Example [Education]
Bachelor of Marketing and Communications | Griffith University | 2022
• Specialisation: Digital Marketing and Social Media Strategy
• Capstone Project: “Influencer Marketing Effectiveness for Australian Fashion Brands” – awarded High Distinction
• Relevant Coursework: Digital Marketing Strategy, Consumer Behaviour, Brand Management, Marketing Analytics, Integrated Marketing Communications
• Academic Achievement: Dean’s List 2021-2022, Marketing Excellence Scholarship recipient
How to Write the Skills Section for your Marketing Assistant Resume
The skills section is crucial for marketing assistants as it demonstrates your technical competencies, creative abilities, and analytical capabilities essential for supporting successful marketing campaigns. Include 12-16 skills that directly relate to marketing work, balancing creative skills with technical proficiencies and analytical abilities that show your versatility in modern marketing environments.
Focus on skills that are in high demand across Australia’s diverse marketing landscape, including proficiency with social media platforms, content creation tools, and analytics software. Employers particularly value marketing assistants who combine creative thinking with data-driven decision making and strong project coordination abilities.
Marketing Assistant Resume Skills (Hard Skills)
• Social media management and community engagement
• Content creation and copywriting
• Digital advertising (Google Ads, Facebook Ads)
• Email marketing campaign development
• Marketing analytics and performance measurement
• Search engine optimisation (SEO)
• Graphic design and visual content creation
• Video editing and multimedia production
• Market research and competitor analysis
• Customer relationship management (CRM)
• Event planning and coordination
• Budget management and cost tracking
• HTML/CSS basics and website management
• Marketing automation and workflow design
Marketing Assistant Resume Skills (Soft Skills)
• Creative thinking and innovative problem-solving
• Excellent written and verbal communication
• Strong attention to detail and quality focus
• Project management and multitasking abilities
• Adaptability to changing marketing trends
• Team collaboration and cross-functional coordination
• Customer service and relationship building
• Time management and deadline adherence
• Cultural awareness and target audience understanding
• Initiative and proactive approach
• Analytical thinking and data interpretation
• Presentation and storytelling abilities
• Networking and relationship development
• Continuous learning and skill development
How to pick the best Marketing Assistant skills:
1. **Research current marketing job requirements** to identify the most sought-after technical and creative skills in your target market
2. **Prioritise digital marketing competencies** that demonstrate your understanding of modern marketing channels and tools
3. **Include content creation abilities** that show your capacity to develop engaging marketing materials across different formats
4. **Balance creative and analytical skills** to demonstrate both artistic sensibility and data-driven thinking
5. **Focus on skills you can demonstrate** with portfolio examples, campaign results, or certification credentials
6. **Consider industry-specific requirements** relevant to sectors where you have experience or career interests
Marketing Assistant Resume Examples [Skills]
• Social Media Management: Successfully managed 8+ brand social media accounts, achieving average 38% increase in engagement and 45,000+ new followers
• Content Creation: Produced 200+ pieces of digital content including graphics, videos, and blog posts, resulting in 52% improvement in content performance metrics
• Campaign Analytics: Analysed marketing campaign data using Google Analytics and social media insights, identifying optimisation opportunities that improved ROI by 31%
• Project Coordination: Successfully coordinated 15+ marketing campaigns simultaneously with 100% on-time delivery and budget compliance
Should I Add Bonus Sections to My Marketing Assistant Resume?
Additional sections can significantly strengthen your marketing assistant resume by showcasing creative projects, professional development, and marketing achievements that demonstrate your passion and competency beyond standard work experience. These sections are particularly valuable in Australia’s competitive marketing industry where creativity, continuous learning, and results-driven thinking are highly prized.
Consider including Portfolio Projects that showcase your creative work and campaign contributions. Professional Certifications in digital marketing, social media, or analytics demonstrate your commitment to staying current with industry tools and practices.
Campaign Results can provide concrete evidence of your contribution to successful marketing outcomes. Creative Projects including personal branding work, volunteer marketing, or side projects show initiative and passion. Awards and Recognition provide validation of your marketing excellence and creative abilities.
Marketing Assistant Resume Examples [Other Sections]
DIGITAL MARKETING CERTIFICATIONS
• Google Analytics Individual Qualification (IQ) – Google (Current)
• Facebook Blueprint Certified Digital Marketing Associate – Meta (2023)
• HubSpot Content Marketing Certification – HubSpot Academy (2023)
• Google Ads Search Certification – Google (2022)
PORTFOLIO HIGHLIGHTS
• “Sustainable Living” Campaign – Increased brand awareness by 67% through integrated social media and content strategy
• Personal Brand Development – Built Instagram following from 0 to 8,500+ engaged followers in lifestyle/marketing niche
• Volunteer Campaign – Led digital marketing for charity fundraiser, raising $25,000+ through social media and email campaigns
PROFESSIONAL RECOGNITION
• “Rising Marketing Professional” – Marketing Institute of Australia Young Leaders (2023)
• Best Social Media Campaign – Internal Agency Awards for client campaign (2022)
• Academic Excellence Award – RMIT Marketing Program (2019)
VOLUNTEER MARKETING
• Social Media Manager – Local Animal Rescue (2022-Present), increased adoption rate by 40%
• Event Marketing Coordinator – Melbourne Food and Wine Festival (2021-2022)
ACHIEVEMENTS
• Have marketing certificates
• Good at social media
• Help with campaigns
• Creative projects
OTHER
• Work on personal projects
• Volunteer sometimes
• Won some awards
Tip: You can include relevant personal interests like travel blogging, photography, fashion, or lifestyle content creation that demonstrate your understanding of content marketing and audience engagement. Side projects or freelance marketing work can also show entrepreneurial spirit and practical experience.
How to write a Marketing Assistant Resume Objective or Resume Summary
A compelling professional summary is essential for marketing assistants as it immediately establishes your creative abilities, demonstrates your understanding of marketing principles, and communicates your enthusiasm for supporting successful marketing campaigns. This 3-4 line section should capture your experience level, key specialisations, creative achievements, and what makes you valuable in executing marketing initiatives and building brand presence.
Focus on quantifiable achievements that demonstrate your contribution to marketing success, such as engagement increases, campaign performance improvements, or content creation results. Include specific marketing competencies and creative capabilities that align with employer needs and industry trends.
• **Quantify your marketing impact** with specific metrics like engagement rates, follower growth, or campaign performance improvements
• **Highlight creative specialisations** such as content creation, social media management, or specific marketing channels
• **Include technical competencies** with marketing tools, analytics platforms, and design software
• **Mention collaborative abilities** and project coordination skills essential for marketing team success
• **Reference industry knowledge** and understanding of Australian consumer behaviour and market trends
Marketing Assistant Resume Summary Examples
CORRECT EXAMPLE:
Creative and results-oriented marketing assistant with 4+ years of experience supporting integrated marketing campaigns across digital and traditional channels for major Australian brands. Successfully contributed to campaigns that generated 42% increase in social media engagement and 38% improvement in lead generation whilst managing multiple projects and creative deliverables. Expert in content creation, social media management, and campaign analytics with proven ability to translate brand strategy into compelling marketing materials that resonate with Australian consumers. Passionate about leveraging data-driven insights and creative storytelling to drive measurable marketing outcomes and brand growth.
INCORRECT EXAMPLE:
Marketing assistant with experience in social media and campaign support. Creative person who enjoys working with brands and creating content. Good with marketing tools and helping teams achieve their goals.
Entry-level candidates should focus on education credentials, internship experience, relevant projects, and genuine enthusiasm for marketing. Highlight any creative projects, social media successes, or marketing coursework that demonstrates your potential and commitment to developing professional marketing skills.
Entry-Level Marketing Assistant Resume Summary Examples
CORRECT EXAMPLE:
Enthusiastic marketing graduate with Bachelor of Marketing from University of Melbourne and hands-on experience gained through internships at leading Australian agencies and brands. Demonstrated creative and analytical capabilities through successful completion of integrated marketing campaign projects and personal social media initiatives that achieved 12,000+ follower growth. Strong foundation in digital marketing tools including Google Analytics, Canva, and social media management platforms, combined with genuine passion for Australian consumer culture and brand storytelling. Eager to contribute fresh perspectives and digital-native insights to dynamic marketing team.
INCORRECT EXAMPLE:
Recent marketing graduate looking for entry-level marketing assistant position. Have good creative skills and interest in social media and advertising. Want to learn more about marketing industry and help with campaigns.
How to Update Your LinkedIn Profile When Updating Your Marketing Assistant Resume
LinkedIn profile alignment with your resume is crucial for marketing assistants, as the platform serves as both a professional networking tool and a showcase of your marketing capabilities and personal brand development. Research indicates that 79% of Australian marketing professionals use LinkedIn for career development and industry engagement, making profile optimisation essential for marketing roles.
Your LinkedIn profile should complement your resume whilst demonstrating your marketing skills through your own personal branding, content sharing, and professional networking activities. This alignment showcases your understanding of digital marketing principles whilst connecting you with marketing professionals, agencies, and brands across Australia.
LinkedIn Headline Optimisation for Marketing Assistants
EFFECTIVE EXAMPLES:
“Marketing Assistant | Social Media & Content Creator | Digital Campaign Support | Brand Storytelling | Melbourne”
“Creative Marketing Professional | Campaign Coordination | Analytics & Insights | Available for New Opportunities”
“Marketing Assistant | Google & Facebook Certified | Content Creation | 3+ Years Experience | Sydney”
INEFFECTIVE EXAMPLES:
“Marketing Assistant”
“Creative Professional”
“Marketing Graduate”
LinkedIn Summary vs Resume Summary: Key Differences
Your LinkedIn summary should adopt a more conversational, first-person tone whilst expanding on your marketing philosophy, creative approach, and insights about brand communication that resonate with marketing professionals and potential employers. Unlike your resume’s achievement-focused summary, LinkedIn allows 2,000+ characters to share your marketing journey and perspectives on industry trends.
Include your thoughts about effective marketing strategies, your approach to content creation, and your understanding of Australian consumer behaviour. Use relevant hashtags like #MarketingAssistant, #DigitalMarketing, #ContentCreation, or #AustralianMarketing to improve discoverability among marketing networks.
Showcasing Marketing Assistant Experience on LinkedIn
LinkedIn’s experience section allows for richer storytelling than traditional resume constraints. Expand your marketing achievements to include the creative process behind successful campaigns, collaborative relationships with team members, and insights gained from working with diverse brands and audiences.
Use LinkedIn’s media feature to showcase examples of your work including campaign assets, social media content, or creative projects (with appropriate permissions and maintaining client confidentiality). This visual approach demonstrates your marketing capabilities and creative output.
LinkedIn Skills and Endorsements for Marketing Assistants
Prioritise marketing-specific skills such as “Social Media Marketing,” “Content Creation,” “Digital Marketing,” “Campaign Management,” “Marketing Analytics,” and “Brand Management” alongside creative competencies. Actively seek endorsements from supervisors, colleagues, clients, and other marketing professionals you’ve collaborated with.
Complete LinkedIn skill assessments for relevant areas like “Digital Marketing,” “Content Management,” and “Social Media Marketing” to earn verified skill badges. These assessments provide additional credibility and help demonstrate your competencies to potential employers and marketing networks.
LinkedIn Profile Tips for Australian Marketing Assistants
Engage actively with Australian marketing content by following major agencies, brands, and marketing publications. Share insights about campaign successes, marketing trends, or creative inspiration to demonstrate your ongoing engagement with the marketing industry and thought leadership development.
Connect strategically with marketing professionals, creative directors, brand managers, and fellow marketing assistants across Australia’s major marketing centres. Join relevant groups such as “Marketing Institute of Australia,” “Australian Marketing Professionals,” or industry-specific marketing networks to expand your professional reach and stay current with marketing opportunities and trends.
Creating an exceptional marketing assistant resume requires balancing creative flair with analytical thinking, campaign support experience with strategic understanding, and individual achievements with collaborative team success. Your resume serves as both a professional document and a reflection of your marketing sensibilities, demonstrating your ability to support successful marketing initiatives and contribute to brand growth.
Remember that Australia’s marketing industry values professionals who combine creative excellence with data-driven thinking, traditional marketing knowledge with digital innovation, and individual creativity with collaborative teamwork. Your resume should reflect these qualities whilst clearly demonstrating your unique marketing perspective and commitment to driving measurable campaign success.
As you advance your marketing assistant career, ensure your resume works effectively alongside with our compelling cover letter resources that expands on your creative philosophy and passion for building engaging brand experiences. This combination will position you strongly for success in Australia’s dynamic and exciting marketing industry.
For ongoing professional development and industry connections, consider engaging with the Marketing Institute of Australia and exploring networking opportunities through local marketing meetups and industry events. These relationships, combined with a strategically crafted resume, will accelerate your success in Australia’s creative and results-driven marketing sector.
