Staring at that blank page, trying to figure out how to show a creative director you’re the motion graphics designer they desperately need? You’re definitely not alone. Writing a Motion Graphics Designer cover letter that highlights your technical mastery without losing the creative spark is one of the trickiest challenges in today’s competitive creative market. The good news? A standout cover letter can be your secret weapon to rise above the competition and secure that dream design position.
This guide will take your cover letter from generic template to interview magnet. We’ll reveal exactly how to start with maximum impact, prove your worth through compelling project examples, and finish with confidence. Plus, you’ll discover insider tips on what Australian creative agencies and brands are really looking for, complete with real examples that actually work. Whether you’re stepping up from junior designer to mid-weight or bringing your animation expertise to a new industry, we’ve got you covered.
Motion Graphics Designer Cover Letter Example (Text Version)
[email protected]
0429 784 123
linkedin.com/in/jordanlee-motiongraphics
www.jordanleedesign.com
Sydney, NSW
22 March 2025
Ms Tanya Mitchell
Creative Director
Clemenger BBDO Sydney
Level 2, 85 William Street
Darlinghurst, NSW 2010
Dear Tanya,
When I discovered that Clemenger BBDO Sydney is seeking a Motion Graphics Designer to create compelling animated content for your advertising campaigns across broadcast and digital platforms, I recognized this was precisely the opportunity I’ve been working toward. As someone who designed motion graphics for national brands at Publicis—creating 150+ animations across TV commercials, social media campaigns, and digital advertising achieving 2.8M+ views and 42% above-benchmark engagement rates, developing brand animation systems for 8 major clients including Commonwealth Bank and Qantas streamlining production workflows by 35%, and collaborating with creative teams delivering projects under tight broadcast deadlines maintaining 98% on-time delivery across 60+ monthly deliverables—I’m thrilled at the prospect of combining animation excellence and strategic creativity for Australia’s leading advertising agency.
Over the past five years as a Motion Graphics Designer working throughout Sydney’s advertising, broadcast, and digital production sectors, I’ve repeatedly delivered results that match perfectly with your needs. I’ve designed and animated motion graphics for TV commercials, explainer videos, social content, and digital advertising maintaining brand consistency and creative excellence, developed styleframes, storyboards, and animatics translating creative concepts into compelling visual narratives, created 2D and 3D animations using After Effects, Cinema 4D, and Blender producing broadcast-quality deliverables, collaborated with creative directors, copywriters, and account teams ensuring alignment with client briefs and campaign objectives, maintained asset libraries and project files using organized workflows supporting team collaboration and version control, and adapted animations across multiple formats and aspect ratios optimizing content for Instagram, TikTok, YouTube, and broadcast specifications. My background spanning advertising agencies, production studios, and in-house creative teams has shown me that exceptional motion design merges technical proficiency with storytelling craft—precisely what you require for award-worthy campaign work.
What really attracts me to Clemenger BBDO is your reputation for creative excellence and your recent campaign work for Tourism Australia and Meat & Livestock Australia demonstrating storytelling through motion. I hold a Bachelor of Design (Animation) from UTS, completed professional development in advanced Cinema 4D techniques, Maxon Redshift rendering, and cel animation workflows, and actively follow industry trends through participation in Australian Graphic Design Association events. I’m proficient with After Effects, Cinema 4D, Premiere Pro, Illustrator, Photoshop, and familiar with Unreal Engine for real-time graphics. One achievement I’m particularly proud of is creating an animated brand campaign for a financial services client that won Bronze at the Australian Effects & Animation Festival while driving 156% increase in website traffic during the campaign period. I’m convinced that motion graphics designers aren’t merely animators executing technical tasks—we’re visual storytellers who bring brand narratives to life, solve creative challenges through innovative techniques, and deliver measurable impact through engaging, memorable animation that connects with audiences.
I’d welcome the chance to discuss how my proven ability to create compelling motion graphics while collaborating effectively with creative teams can enhance Clemenger BBDO’s campaign work and creative output. I can provide my showreel and case studies demonstrating animation work across various styles and platforms. Thank you for reviewing my application, and I look forward to connecting with you soon.
Kind regards,
Jordan Lee
[email protected]
0429 784 123
linkedin.com/in/jordanlee-motiongraphics
www.jordanleedesign.com
How to Format a Motion Graphics Designer Cover Letter
- Length: Maximum 1 page (3–5 paragraphs)
- Font: Arial, Calibri or Times New Roman (10–12pt)
- Spacing: Single or 1.15 line spacing
- Margins: 1 inch on all sides
- File format: PDF
What to Include in a Motion Graphics Designer Cover Letter (Australia)
Your Motion Graphics Designer cover letter needs to follow a creative-focused structure that showcases both technical expertise and storytelling capability:
- Contact Details
- Salutation (Dear Hiring Manager or name)
- Opening paragraph – your hook and intent
- Middle – why you’re the best fit (skills + experience)
- Closing – call to action + sign off
Right vs Wrong Example
Entry-Level Motion Graphics Designer Cover Letter Tips
- Emphasize relevant qualifications including Bachelor of Design, Animation, or Digital Media degrees
- Showcase student projects, freelance work, or internship animations with specific outcomes and styles
- Demonstrate software proficiency through portfolio examples and technical skills from coursework
Entry-Level Cover Letter Sample for Motion Graphics Designer
Top Mistakes to Avoid in a Motion Graphics Designer Cover Letter
- Not mentioning your portfolio or showreel link which is essential for creative roles
- Being vague about animation styles, projects completed, or results achieved
- Neglecting to mention collaboration skills, client feedback, or technical delivery requirements
How to Tailor Your Cover Letter to a Job Ad
- Align with their industry sector (advertising, broadcast, digital agency, production studio, in-house brand)
- Address specific software they mention (After Effects, Cinema 4D, Blender, Unreal Engine, specific plugins)
- Reflect their creative style (minimalist, kinetic typography, 3D, character animation, explainer videos)
How to Sign Off Your Motion Graphics Designer Cover Letter
- Use “Kind regards” or “Sincerely”
- Include full name, phone number, email, LinkedIn, and portfolio website
Cover Letter Signature Example
Kind regards,
Sam Patel
[email protected]
0412 345 678
linkedin.com/in/sampatel-motiongraphics
www.sampatelmotion.com
How to Submit a Cover Letter in Australia
- Always attach as a PDF (unless instructed otherwise)
- Label file professionally (e.g. JordanLee_CoverLetter.pdf)
- If submitting via Seek or creative job portals, include a brief intro with portfolio link
Final Tips for Writing a Great Motion Graphics Designer Cover Letter
- Lead with project outcomes and metrics (views, engagement rates, awards, client results)
- Balance creative vision with technical proficiency demonstrating both artistic skill and software mastery
- Show understanding of their brand aesthetic referencing specific campaigns or work you admire
- Always include portfolio link prominently in contact details and closing paragraph
More Resources for Job Seekers
Ready to nail your entire application? Check out our Motion Graphics Designer Resume Examples for the perfect complement to your cover letter. Prepare for success with our Common Interview Questions for design and creative roles, and explore our Selection Criteria Templates for corporate and government creative positions.
Remember, your cover letter should work alongside your resume and portfolio to tell a compelling story about why you’re the motion graphics designer they need. Concentrate on specific animation projects that demonstrate both creative excellence and technical capability, express genuine enthusiasm for their brand work and creative approach, and always emphasize how you’ll deliver engaging visual content from day one. With Australia’s creative industry continuing to evolve through social media content demands, streaming platform growth, and brand animation requirements, agencies and studios are seeking designers who can balance artistic creativity with technical precision and storytelling ability with production efficiency. Stay current with motion design trends through organizations like Australian Graphic Design Association and Design Institute of Australia, pursue professional development through software certifications and animation masterclasses, and develop your creative capabilities to ensure your application reflects current motion graphics expectations and visual storytelling standards.
