This guide will transform your cover letter from template trash to interview gold. We’ll show you exactly how to open with impact, demonstrate your value through specific design wins, and close with confidence. Plus, you’ll get insider tips on what Australian employers actually want to see, complete with real examples that work. Whether you’re a recent design graduate building your portfolio or an experienced designer ready for your next creative challenge, we’ve got you covered.
Multimedia Designer Cover Letter Example (Text Version)
Jordan Lee
[email protected]
0421 345 678
linkedin.com/in/jordanlee-design
behance.net/jordanlee
Melbourne, VIC
22 March 2025
Ms Rachel Martinez
Creative Director
Digital Studios Melbourne
Level 8, 200 Bourke Street
Melbourne, VIC 3000
Dear Ms Martinez,
When I saw that Digital Studios Melbourne is expanding its motion graphics and social content team for major retail clients, I knew this was exactly the opportunity I’ve been preparing for. As someone who designed a complete brand refresh campaign for Fashion Hub Australia—creating 40+ social assets that increased engagement by 187% and 6 product videos that drove 12,000+ website conversions—I’m excited about the opportunity to bring fresh creative ideas and technical versatility to your dynamic client portfolio.
Over the past four years working as a Multimedia Designer across Melbourne’s retail and entertainment sectors, I’ve consistently delivered outcomes that align perfectly with your requirements. I created animated explainer videos, social media content, digital advertisements, and interactive web graphics for brands including Melbourne Fashion Week, SportStyle Retail, and Urban Entertainment Group. Working across Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, and Cinema 4D, I’ve developed expertise in motion design, 3D animation, UI/UX design, and brand identity systems. My experience collaborating with marketing teams, developers, and creative directors has taught me that successful multimedia design is equal parts creative vision and strategic execution—exactly what you need for high-profile client campaigns.
What really draws me to Digital Studios Melbourne is your award-winning work blending innovative design with measurable campaign results. During my Bachelor of Design (Digital Media) at RMIT, I focused on motion graphics and interactive design, and I’ve since built a portfolio showcasing work across video production, animation, social media design, and web graphics. I’m passionate about proving that great design isn’t just aesthetically beautiful—it’s strategically crafted to achieve business objectives and create genuine audience connections.
I’d love to discuss how my track record of delivering creative solutions that drive engagement can contribute to Digital Studios Melbourne’s expanding client work. I’ve included my portfolio link where you can see examples of my motion graphics, branding, and social content projects. Thank you for considering my application, and I look forward to the opportunity to speak with you soon.
Kind regards,
Jordan Lee
[email protected]
0421 345 678
linkedin.com/in/jordanlee-design
behance.net/jordanlee
How to Format a Multimedia Designer Cover Letter
- Length: Max 1 page (3–5 paragraphs)
- Font: Arial, Calibri or Times New Roman (10–12pt)
- Spacing: Single or 1.15 line spacing
- Margins: 1 inch on all sides
- File format: PDF
What to Include in a Multimedia Designer Cover Letter (Australia)
Your Multimedia Designer cover letter needs to follow a creative yet professional structure that demonstrates both technical skills and design thinking:
- Contact Details
- Salutation (Dear Hiring Manager or name)
- Opening paragraph – your hook and intent
- Middle – why you’re the best fit (skills + experience)
- Closing – call to action + sign off
Right vs Wrong Example
Right Opening: “When Netflix announced its Australian content expansion requiring locally-produced promotional assets, I immediately saw an opportunity where my experience creating streaming platform promotional content—including a trailer campaign that achieved 2.4M views and drove 18% subscription lift—could support your ambitious local production slate and help Australian stories reach global audiences through compelling visual storytelling.”
Wrong Opening: “I am writing to apply for the Multimedia Designer position that was advertised on Seek. I’m passionate about design and have experience with various design software. I believe I would be a good fit for this role at your company.”
Entry-Level Multimedia Designer Cover Letter Tips
- Focus on university projects, freelance work, or internship experience
- Highlight your portfolio with specific examples and measurable results
- Show technical proficiency across design software and platforms
Entry-Level Cover Letter Sample for Multimedia Designer
Right Entry-Level Approach: “While completing my Bachelor of Design at UTS, I freelanced for 3 local Sydney businesses creating brand identity systems, social media templates, and promotional videos. My motion graphics project for a student-run music festival achieved 45,000 social media impressions and won the university’s Best Digital Campaign award. I also completed a 3-month internship at Creative Agency Sydney where I assisted senior designers with client projects, created over 60 social assets, and learned industry-standard workflows in Adobe Creative Suite and Figma. This experience taught me that effective multimedia design combines technical versatility with strategic thinking and client collaboration—skills I’m eager to apply in a professional design role.”
Wrong Entry-Level Approach: “I just graduated with a design degree and I’m looking for my first job. I know Photoshop and Illustrator and I’m creative. I don’t have professional experience yet but I’m willing to learn. Please look at my portfolio and give me a chance to start my career.”
Top Mistakes to Avoid in a Multimedia Designer Cover Letter
- Describing yourself as “creative” without showing actual creative outcomes
- Not including your portfolio link or specific project examples
- Listing software skills without demonstrating how you’ve used them effectively
How to Tailor Your Cover Letter to a Job Ad
- Match their design focus (motion graphics, UI/UX, branding, video production)
- Reference specific software or platforms they mention (Adobe Suite, Cinema 4D, Blender)
- Address their industry and the types of projects they typically handle
How to Sign Off Your Multimedia Designer Cover Letter
- Use “Kind regards” or “Sincerely”
- Include full name, phone number, email, LinkedIn, and portfolio link
Cover Letter Signature Example
Kind regards,
Alex Chen
[email protected]
0428 567 890
linkedin.com/in/alexchen-design
behance.net/alexchen
How to Submit a Cover Letter in Australia
- Always attach as a PDF (unless instructed otherwise)
- Label file professionally (e.g. JordanLee_CoverLetter.pdf)
- Include your portfolio link prominently in your cover letter and email
Final Tips for Writing a Great Multimedia Designer Cover Letter
- Always include quantified results (views, engagement, conversions) from your work
- Balance creative language with professional, business-focused communication
- Prominently feature your portfolio link—your work speaks louder than words
- Show versatility across design disciplines while highlighting your specialty
More Resources for Job Seekers
Ready to nail your entire application? Check out our Multimedia Designer Resume Examples for the perfect complement to your cover letter. Prepare for success with our Common Interview Questions for multimedia design and creative roles, and explore our Selection Criteria Templates for government or corporate design positions.
Remember, your cover letter should work alongside your resume and portfolio to tell a compelling story about why you’re the multimedia designer they need. Focus on specific projects that demonstrate both creative excellence and measurable business impact, show genuine interest in their brand aesthetic and client work, and always emphasize how you’ll bring fresh creative thinking from day one. With Australia’s design industry continuing to evolve through motion graphics, video content, and interactive experiences, agencies and brands are seeking multimedia designers who can balance artistic vision with technical proficiency and creative expression with strategic business outcomes. Build your network through organizations like the Australian Graphic Design Association and showcase your evolving work through platforms like Behance or Dribbble to ensure your application demonstrates current design trends and industry-standard technical capabilities.
