This guide will take your cover letter from generic template to interview magnet. We’ll reveal exactly how to start with maximum impact, prove your worth through quantified design outcomes, and finish with confidence. Plus, you’ll discover insider tips on what Australian tech companies are really looking for, complete with real examples that actually work. Whether you’re a fresh design graduate pursuing your first product role or an experienced designer seeking your next creative challenge, we’ve got you covered.
Product Designer Cover Letter Example (Text Version)
Maya Patel
[email protected]
0421 567 890
linkedin.com/in/mayapatel-productdesign
mayapatel.design
Melbourne, VIC
22 March 2025
Ms Rachel Foster
Head of Design
Atlassian
Level 6, 341 George Street
Sydney, NSW 2000
Dear Ms Foster,
When I discovered that Atlassian is expanding your design team to reimagine collaboration tools for distributed teams, I recognized this was precisely the opportunity I’ve been working toward. As someone who redesigned the checkout experience for Melbourne Fintech—increasing conversion rates by 34% and reducing drop-off by 52% through user research-driven iterations that served 500,000+ users—I’m thrilled at the prospect of combining human-centered design and business impact for products used by millions globally.
Over the past five years as a Product Designer working throughout Melbourne’s SaaS and fintech sectors, I’ve repeatedly delivered results that match perfectly with your needs. I’ve conducted user research including interviews, usability testing, and data analysis informing design decisions, created wireframes, prototypes, and high-fidelity designs using Figma and Adobe Creative Suite, collaborated with product managers and engineers in agile teams shipping features iteratively, designed end-to-end experiences from mobile apps to web platforms, and advocated for accessibility and inclusive design principles across all projects. My background spanning B2B enterprise tools and consumer-facing products has shown me that exceptional product design merges user empathy with strategic thinking—precisely what you require for building intuitive collaboration software.
What really attracts me to Atlassian is your commitment to delightful user experiences backed by design systems and research rigor. I hold a Bachelor of Design (Digital Media) from RMIT University, certification in UX Research Methods from Nielsen Norman Group, and deep experience with design systems, component libraries, and design-development handoff workflows. I’m convinced that product designers aren’t just pixel-pushers—we’re problem-solvers who translate complex user needs into elegant solutions, advocate for users throughout product development, and drive measurable business outcomes through thoughtful design.
I’d welcome the chance to discuss how my proven ability to ship user-centered products that balance usability with business goals can enhance Atlassian’s design excellence. I’ve included my portfolio where you can review case studies demonstrating my research, design process, and impact metrics. Thank you for reviewing my application, and I look forward to connecting with you soon.
Kind regards,
Maya Patel
[email protected]
0421 567 890
linkedin.com/in/mayapatel-productdesign
mayapatel.design
How to Format a Product Designer Cover Letter
- Length: Max 1 page (3–5 paragraphs)
- Font: Arial, Calibri or Times New Roman (10–12pt)
- Spacing: Single or 1.15 line spacing
- Margins: 1 inch on all sides
- File format: PDF
What to Include in a Product Designer Cover Letter (Australia)
Your Product Designer cover letter needs to follow a design-thinking structure that showcases both creative capability and strategic business impact:
- Contact Details
- Salutation (Dear Hiring Manager or name)
- Opening paragraph – your hook and intent
- Middle – why you’re the best fit (skills + experience)
- Closing – call to action + sign off
Right vs Wrong Example
Right Opening: “When Canva announced your expansion into enterprise collaboration features requiring sophisticated design systems and user research, I instantly recognized where my background designing B2B SaaS products—conducting 80+ user interviews that shaped a project management platform increasing team productivity by 28%, while building a component library reducing design-to-development time by 45%—could advance your mission of democratizing design while serving complex organizational needs.”
Wrong Opening: “I am writing to apply for the Product Designer position that was advertised on Seek. I have experience with design and UX. I believe I would be a good fit for this role at your company.”
Entry-Level Product Designer Cover Letter Tips
- Emphasize university projects, bootcamp work, or freelance design assignments
- Showcase your portfolio with case studies demonstrating process and outcomes
- Demonstrate proficiency in Figma, user research methods, and design thinking
Entry-Level Cover Letter Sample for Product Designer
Right Entry-Level Approach: “While completing my Bachelor of Interaction Design at University of Technology Sydney, I specialized in UX research and product design and worked on 3 client projects through the university’s design studio, including redesigning a booking flow for a local wellness business that increased online bookings by 56% based on pre/post-launch analytics. I also completed a 6-month UX design internship at Sydney Digital Agency where I conducted user research with 25+ participants, created wireframes and prototypes in Figma for 5 client projects, and collaborated with developers on implementation. This blend of academic rigor and practical client work demonstrated that effective product design harmonizes user needs with business objectives through iterative, research-driven processes—capabilities I’m excited to contribute in a professional product designer capacity.”
Wrong Entry-Level Approach: “I just graduated with a design degree and I’m passionate about UX. I know Figma and have done some projects. I don’t have professional experience yet but I’m creative and willing to learn. Please look at my portfolio.”
Top Mistakes to Avoid in a Product Designer Cover Letter
- Omitting your portfolio link or specific project outcomes with metrics
- Discussing your design process without showing business impact or user outcomes
- Neglecting to mention collaboration with PMs, engineers, or cross-functional teams
How to Tailor Your Cover Letter to a Job Ad
- Align with their product type (B2B SaaS, consumer apps, enterprise tools, marketplace)
- Address specific skills they emphasize (design systems, user research, prototyping, mobile)
- Reflect their design maturity and the complexity of problems they’re solving
How to Sign Off Your Product Designer Cover Letter
- Use “Kind regards” or “Sincerely”
- Include full name, phone number, email, and portfolio website URL
Cover Letter Signature Example
Kind regards,
Alex Chen
[email protected]
0428 678 345
linkedin.com/in/alexchen-productdesign
alexchen.design
How to Submit a Cover Letter in Australia
- Always attach as a PDF (unless instructed otherwise)
- Label file professionally (e.g. MayaPatel_CoverLetter.pdf)
- Feature your portfolio website prominently in both cover letter and email
Final Tips for Writing a Great Product Designer Cover Letter
- Include quantified design impact (conversion improvements, user satisfaction, efficiency gains)
- Balance creative thinking with business acumen and strategic product understanding
- Feature your portfolio prominently—case studies demonstrate capability better than words
- Show collaboration skills, user advocacy, and comfort working in agile product teams
More Resources for Job Seekers
Ready to nail your entire application? Check out our Product Designer Resume Examples for the perfect complement to your cover letter. Prepare for success with our Common Interview Questions for product design and UX roles, and explore our Selection Criteria Templates for government or corporate design positions.
Remember, your cover letter should work alongside your resume and portfolio to tell a compelling story about why you’re the product designer they need. Concentrate on specific projects that demonstrate both design excellence and measurable user or business outcomes, express genuine interest in their product challenges and design culture, and always emphasize how you’ll contribute user-centered thinking from day one. With Australia’s product design landscape continuing to evolve through design systems maturity, AI-assisted design tools, and increasing emphasis on accessibility and inclusive design, tech companies are seeking product designers who can balance aesthetic craft with strategic thinking and user empathy with business impact. Develop your capabilities through organizations like UX Australia and showcase your evolving work through portfolio platforms to ensure your application demonstrates current design practices and product thinking.
