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Real Estate Sales Cover Letter: Example, Template + How to Write One in Australia

Real Estate Sales Cover Letter Examples + Writing Guide
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Staring at that blank page, trying to figure out how to show a principal you’re the results-driven, client-focused real estate sales agent they desperately need? You’re definitely not alone. Writing a Real Estate Sales cover letter that highlights your sales success without sounding like every other “passionate about property” application is one of the trickiest challenges in today’s competitive real estate market. The good news? A standout cover letter can be your secret weapon to rise above the competition and secure that dream sales position.

This guide will take your cover letter from generic template to interview magnet. We’ll reveal exactly how to start with maximum impact, prove your worth through quantified sales achievements, and finish with confidence. Plus, you’ll discover insider tips on what Australian real estate agencies are really looking for, complete with real examples that actually work. Whether you’re stepping up from property management to sales or bringing your sales expertise to a new agency, we’ve got you covered.

Real Estate Sales Cover Letter Example (Text Version)

Jordan Lee
[email protected]
0429 834 567
linkedin.com/in/jordanlee-realestate
Sydney, NSW

20 March 2025

Ms Rebecca Walsh
Principal
Ray White Double Bay
362 New South Head Road
Double Bay, NSW 2028

Dear Rebecca,

When I discovered that Ray White Double Bay is seeking a Real Estate Sales Agent to manage residential listings and drive sales across Sydney’s prestigious Eastern Suburbs, I recognized this was precisely the opportunity I’ve been working toward. As someone who achieved sales success at McGrath Estate Agents—selling 42 properties annually with $78M total sales volume achieving 105% of target and ranking top 3 in office for 18 consecutive months, conducting 180+ open homes annually with average 25 groups per inspection building extensive buyer database exceeding 800 qualified purchasers, and securing 28 exclusive listings through vendor presentations and market appraisals averaging 96% of listing price at sale—I’m thrilled at the prospect of combining sales excellence and client relationship management for Sydney’s most prestigious real estate brand.

Over the past six years as a Real Estate Sales Agent working throughout Sydney’s Inner West and Eastern Suburbs markets, I’ve repeatedly delivered results that match perfectly with your needs. I’ve prospected and secured residential listings through door knocking, farming campaigns, vendor presentations, and referral networks building consistent pipeline averaging 8-12 active listings, conducted market appraisals and pricing strategies using comparative market analysis, property data, and local market knowledge achieving average sale prices of 102% of guide within 4-6 weeks on market, managed sales campaigns coordinating marketing plans, photography, styling, advertising, and digital promotion across realestate.com.au, Domain, and social media channels, negotiated offers between vendors and purchasers navigating complex situations, managing expectations, and achieving optimal outcomes for all parties, conducted open homes and private inspections averaging 150+ inspections annually building rapport with buyers and identifying serious purchasers, and managed sale processes coordinating contracts, solicitors, building inspections, and finance approvals ensuring smooth settlements with 98% completion rate. My background spanning apartments, houses, and prestige properties has shown me that exceptional real estate sales merges local market expertise with relationship building—precisely what you require for vendor satisfaction and strong sales results.

What really attracts me to Ray White Double Bay is your market-leading position in the Eastern Suburbs and your reputation for premium service delivery and record-breaking sales. I hold a current NSW Real Estate Agent License (Class 2), Certificate of Registration, completed Continuing Professional Development (CPD) requirements, and maintain Professional Indemnity Insurance through REINSW membership. I’m proficient with CRM systems including REI Forms Live, Eagle, and VaultRE, experienced with property portals and digital marketing strategies, and knowledgeable about Property Stock and Business Agents Act requirements and agency agreements. One achievement I’m particularly proud of is securing a prestige waterfront listing in Point Piper through strategic vendor presentation that positioned our agency’s marketing strength and local expertise, which sold for $8.2M representing 108% of reserve at auction with 12 registered bidders, generating significant PR coverage and securing 3 additional listings in the immediate area. I’m convinced that real estate sales agents aren’t merely property sellers processing transactions—we’re trusted advisors who guide clients through significant financial decisions, market experts who position properties for maximum value, and skilled negotiators who achieve win-win outcomes creating satisfied clients who become lifelong referral sources driving sustainable business growth.

I’d welcome the chance to discuss how my proven ability to secure listings while achieving strong sales results and building client relationships can enhance Ray White Double Bay’s market share and office performance. Thank you for reviewing my application, and I look forward to connecting with you soon.

Kind regards,

Jordan Lee
[email protected]
0429 834 567
linkedin.com/in/jordanlee-realestate

How to Format a Real Estate Sales Cover Letter

  • Length: Maximum 1 page (3–5 paragraphs)
  • Font: Arial, Calibri or Times New Roman (10–12pt)
  • Spacing: Single or 1.15 line spacing
  • Margins: 1 inch on all sides
  • File format: PDF

What to Include in a Real Estate Sales Cover Letter (Australia)

Your Real Estate Sales cover letter needs to follow a results-focused structure that showcases both sales performance and market expertise:

  1. Contact Details
  2. Salutation (Dear Hiring Manager or name)
  3. Opening paragraph – your hook and intent
  4. Middle – why you’re the best fit (skills + experience)
  5. Closing – call to action + sign off

Right vs Wrong Example

Right Opening: “When LJ Hooker announced their expansion into Brisbane’s booming inner-city apartment market requiring experienced sales agents to manage high-density residential sales across Fortitude Valley, Newstead, and South Brisbane precincts, I instantly recognized where my background selling inner-city apartments—achieving $42M annual sales volume across 68 apartment settlements averaging 31-day median sale time beating market average by 12 days, conducting 200+ open homes annually with strategic staging and buyer engagement strategies achieving average 18 groups per inspection, and building investor buyer database of 400+ purchasers including interstate and international clients generating consistent off-market opportunities—could support your market entry strategy while establishing the apartment expertise and investor relationship network your growth objectives demand.”
Wrong Opening: “I am writing to apply for the Real Estate Sales position that was advertised on Seek. I have experience selling property and I’m passionate about real estate. I believe I would be a good fit for this role at your agency.”

Entry-Level Real Estate Sales Cover Letter Tips

  • Emphasize sales experience from retail, hospitality, or other customer-facing roles demonstrating closing skills
  • Showcase local market knowledge through suburb research, property interest, or area connections
  • Demonstrate drive and resilience through examples of targets achieved, self-motivation, or competitive success

Entry-Level Cover Letter Sample for Real Estate Sales

Right Entry-Level Approach: “As a recent recipient of NSW Real Estate Agent License (Class 2) having completed Certificate of Registration through REINSW, combined with 4 years high-performing sales experience at David Jones achieving 128% of personal sales targets and earning Top Sales Associate recognition 6 quarters consecutively, I’m excited to apply for the Junior Sales Agent position at Belle Property Mosman. During my retail career, I developed strong consultative selling skills building client relationships, identifying needs, and closing high-value transactions averaging $8,500 per sale. I’ve spent the past 18 months building local market knowledge by attending 150+ open homes across Lower North Shore suburbs, researching recent sales through CoreLogic and Domain data, and networking with industry professionals through REINSW events. My Property Services CPD units covered agency agreements, vendor management, auction processes, and trust accounting compliance. I’m proficient with CRM systems, social media marketing, and digital communication platforms. This blend of proven sales capability, formal qualification, and market enthusiasm demonstrated that effective real estate sales harmonizes relationship building with market knowledge and persistent follow-up—capabilities I’m excited to develop as a licensed agent.”
Wrong Entry-Level Approach: “I just got my real estate license and I’m looking for my first sales job. I don’t have experience selling property yet but I love looking at houses and I’m a people person. Please give me a chance to prove myself.”

Top Mistakes to Avoid in a Real Estate Sales Cover Letter

  • Being vague about sales volumes, settlement numbers, or listings secured
  • Not mentioning license status, registration, or compliance credentials
  • Neglecting to demonstrate local market knowledge, area expertise, or buyer network

How to Tailor Your Cover Letter to a Job Ad

  • Align with their market focus (residential, prestige, apartments, houses, acreage, new developments)
  • Address specific suburbs they cover demonstrating local market knowledge and recent sales data
  • Reflect their agency positioning (premium service, boutique, high-volume, auction specialists)

How to Sign Off Your Real Estate Sales Cover Letter

  • Use “Kind regards” or “Sincerely”
  • Include full name, phone number, email, and LinkedIn (optional)

Cover Letter Signature Example

Kind regards,

Sarah Mitchell
[email protected]
0434 567 891
linkedin.com/in/sarahmitchell-realestate

How to Submit a Cover Letter in Australia

  • Always attach as a PDF (unless instructed otherwise)
  • Label file professionally (e.g. JordanLee_CoverLetter.pdf)
  • If submitting via Seek or real estate job portals, include a brief intro

Final Tips for Writing a Great Real Estate Sales Cover Letter

  • Lead with quantified sales outcomes (dollar volumes, settlement numbers, days on market, price achievements)
  • Balance sales results with client service demonstrating both commercial success and relationship capability
  • Show market expertise through suburb knowledge, pricing accuracy, or local connections
  • Emphasize resilience and drive essential for commission-based real estate sales success

More Resources for Job Seekers

Ready to nail your entire application? Check out our Real Estate Sales Resume Examples for the perfect complement to your cover letter. Prepare for success with our Common Interview Questions for real estate sales and property roles, and explore our Selection Criteria Templates for corporate real estate positions.

Remember, your cover letter should work alongside your resume to tell a compelling story about why you’re the real estate sales agent they need. Concentrate on specific sales achievements that demonstrate both commercial results and client relationship capability, express genuine enthusiasm for their agency brand and target market, and always emphasize how you’ll drive listings and sales from day one. With Australia’s property market continuing to evolve through digital transformation, changing buyer behaviors, and increasing compliance requirements, agencies are seeking sales agents who can balance traditional relationship-building with digital marketing savvy and sales drive with client service excellence. Stay current with real estate best practices through organizations like the Real Estate Institute of NSW, Real Estate Institute of Victoria, and other state bodies, pursue professional development including CPD requirements, auction training, negotiation workshops, and digital marketing courses, and develop your market knowledge to ensure your application reflects current real estate expectations and sales standards.