Sales Representative Cover Letter: Example, Template + How to Write One in Australia

12 October 2025

Mr David Liu
Sales Director
CloudConnect Australia
Suite 15, Level 9, 100 Miller Street
North Sydney, NSW 2060

Dear Mr Liu,

When I discovered that CloudConnect Australia is seeking a Sales Representative to drive new business acquisition across NSW while building a robust pipeline of SME clients and consistently exceeding monthly targets, I recognized this was precisely the opportunity I’ve been working toward. As someone who spent the past three years as Sales Representative at SaaS Solutions Group—consistently achieving 142% of quarterly revenue targets generating $2.1 million in new business across 180+ new accounts, prospecting and qualifying 50+ leads weekly through cold calling, email outreach, and LinkedIn engagement achieving 34% meeting-to-opportunity conversion rate, implementing structured follow-up process that reduced sales cycle from 45 days to 28 days through strategic nurturing and timely objection handling, achieving 89% quota attainment rate ranking in top 10% of 65-person sales team nationally for 11 consecutive months, and developing territory management strategy that increased market penetration by 38% in previously underperforming Sydney metro region—I’m thrilled at the prospect of combining new business development expertise and prospecting tenacity for Australia’s fastest-growing cloud communications provider.

Over the past three years as a Sales Representative working throughout Sydney’s competitive B2B technology sector, I’ve repeatedly delivered results that match perfectly with your needs. I’ve executed high-volume outbound prospecting campaigns making 80+ cold calls daily, sending personalized email sequences, and leveraging LinkedIn Sales Navigator to identify decision-makers generating consistent pipeline of 30-40 qualified opportunities monthly, conducted effective discovery calls and product demonstrations articulating value propositions tailored to prospect pain points across retail, professional services, manufacturing, and healthcare sectors achieving 41% demo-to-proposal conversion rate, managed full sales cycle from initial contact through needs analysis, solution presentation, negotiation, contract execution, and smooth handover to account management maintaining meticulous CRM hygiene and accurate forecasting in Salesforce, collaborated with marketing team to optimize lead quality and messaging resulting in 23% improvement in lead-to-opportunity conversion through refined targeting and qualification criteria, adapted prospecting strategies based on territory analysis identifying high-potential verticals and geographic zones that delivered 31% higher close rates than general market approach, and maintained relentless focus on activity metrics tracking calls, emails, meetings, proposals, and pipeline velocity ensuring consistent performance regardless of market conditions or seasonal fluctuations. My background spanning outbound prospecting, consultative selling methodology, and territory development has shown me that exceptional sales representation merges disciplined activity with strategic targeting—precisely what you require for aggressive growth and market expansion.

What really attracts me to CloudConnect Australia is your innovative product suite that genuinely solves business communication challenges and your supportive sales culture that rewards performance while providing comprehensive training and career progression. I hold a Bachelor of Business from University of Technology Sydney, completed professional sales training through Wilson Learning Australia including consultative selling and objection handling workshops, and regularly study sales methodology including Sandler Training, Gap Selling, and modern prospecting techniques through ongoing professional development. I’m proficient with CRM platforms including Salesforce and Pipedrive, experienced using sales engagement tools including Outreach, SalesLoft, and LinkedIn Sales Navigator, and knowledgeable about sales analytics and pipeline management best practices. One achievement I’m particularly proud of is turning around an underperforming territory in Western Sydney that had generated zero new business in previous six months by conducting comprehensive market analysis identifying 200+ target accounts, implementing systematic prospecting cadence combining phone, email, and social selling, and personally closing 23 new accounts worth $340,000 in initial contract value within five months, which earned me ‘Territory Turnaround Award’ and was adopted as model approach for other representatives facing similar challenges. I’m convinced that sales representatives aren’t merely order takers responding to inbound leads—we’re business developers who create opportunities through persistent outreach, problem solvers who uncover needs prospects didn’t know they had, and revenue generators who drive company growth through disciplined execution and unwavering commitment to daily activity targets.

I’d welcome the chance to discuss how my proven ability to generate consistent new business pipeline while exceeding revenue targets can accelerate CloudConnect Australia’s growth objectives and market share expansion. Thank you for reviewing my application, and I look forward to connecting with you soon.

Kind regards,

Jordan McKenzie
[email protected]
0429 456 123
linkedin.com/in/jordanmckenzie-sales