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Twitter may be an entertaining way of keeping up-to-date with the latest news and gossip, but for job seekers it’s becoming an increasingly useful way of tapping into professional networks and job opportunities.
Jun 15, 2025
What was once a fast-moving newsfeed of memes, opinions, and trending hashtags is now a surprisingly effective platform for career networking. Twitter—now officially rebranded as X—is not just for breaking news or celebrity updates. With the right strategy, it can be a powerful tool for job seekers to connect with recruiters, discover hidden opportunities, and build a personal brand.
Here’s how to use X to your advantage in today’s job market.
Start by treating your X profile like a digital business card:
Your bio is prime real estate. Add keywords that recruiters or peers in your industry might search for. Example: “UX Designer | Accessibility Advocate | Open to remote roles | Portfolio: yoursite.com”
Follow professionals, recruiters, companies, and industry groups related to your field. Don’t just follow at random—curate a feed that brings you insight, inspiration, and opportunity.
Here’s where to start:
You can also use Twitter Lists to organise your feed into categories like “Job Leads,” “Design Inspiration,” or “Recruiters.”
Social platforms reward engagement. Don’t just lurk—get involved:
Just a few interactions a week can help you get noticed—and when opportunities arise, people will already know who you are.
Consistently sharing helpful, insightful content positions you as a valuable voice in your field. You don’t need to tweet every day, but do aim to:
Remember, each post adds to your online brand. Aim to sound approachable, informed, and confident—not overly self-promotional.
Hashtags are your best friend when job hunting on X. Try these combinations:
You can also follow hashtags like #JobHuntChat or #HireMeAU to join ongoing conversations and share your search status. Many recruiters also use these hashtags to scout talent.
If you have a dream company or a shortlist of employers, follow them. Many businesses post roles directly on X—sometimes even before they hit job boards.
By regularly engaging with a company’s content, you stay visible and informed. You’ll also get a better feel for their tone, values, and culture—great intel for tailoring your cover letter or preparing for interviews.
Not sure where to start? Look for these types of employer accounts:
Don’t be afraid to say you’re on the job market—just be thoughtful about how you do it. Sample post:
“Looking for my next opportunity in content strategy or UX writing (remote or Sydney-based). 4+ years experience, portfolio available. Open to chats or referrals—thank you! #UXJobs #Hiring”
You can pin a tweet like this to the top of your profile to make it easy for employers or recruiters to find.
Participating in real-time job chats can expose you to new advice, resources, and connections. Some popular examples include:
Many chats are hosted weekly or monthly. You don’t need to be an expert—just show up, participate, and learn.
Used wisely, X (Twitter) is more than just a microblogging platform—it’s a real-time, global networking tool. Whether you’re actively applying or just building visibility, your presence on X can lead to opportunities you might not find elsewhere.
Want to strengthen your job applications or skills while you build your digital network? Check out:
Josie Chun shares engaging articles on career choices, workplace skills, and educational trends at Career FAQs.