How Facebook Could Cost You Your Job

Social media is an everyday part of life—but what you post online could be putting your job (or future job) at risk. Whether you’re scrolling LinkedIn, sharing stories on Instagram, or reacting on Facebook, your digital footprint matters more than ever—especially to potential employers.

With more Australian employers conducting social media background checks, it’s essential to understand what hiring managers look for—and what could hurt your chances of landing a role or keeping one.

Yes, Employers Are Looking

According to a recent Hays survey, over 50% of hiring managers in Australia admit to checking candidates’ social media profiles as part of the recruitment process. Platforms like Facebook, Instagram, TikTok, and X (formerly Twitter) are now fair game—especially if your account is public.

It’s not just prospective employers. Your current employer may also be watching. Posting inappropriate content—even outside of work hours—has led to disciplinary action or termination in many cases.

Real-Life Cautionary Tales

• An Australian worker was dismissed after posting about “chucking a sickie” on Facebook—complete with party photos. HR caught wind of the post and the employment ended quickly.
• Another individual claimed a “family emergency” to skip work but was photographed at a costume party—publicly tagged by friends. Their boss found the photo and used it as grounds for dismissal.

Even seemingly harmless content can be misinterpreted—so it pays to think before you post.

Top Social Media Red Flags for Employers

Employers are most concerned about content that signals poor judgment, risk to reputation, or a lack of professionalism. Some of the biggest red flags include:

• Drug use or excessive alcohol consumption
• Racist, sexist, or discriminatory language
• Evidence of illegal activity
• Explicit or inappropriate photos
• Offensive language or hate speech
• Criticism of employers or colleagues
• Spelling and grammar errors in public bios or posts
• Oversharing personal drama or conflict

Even your group memberships, hashtags, or tagged photos can paint a picture you don’t intend to share with a potential boss.

How to Clean Up Your Social Media for Job Hunting

1. Check Your Privacy Settings

Ensure your social profiles are set to private—or that only your trusted connections can view your posts, photos, and activity. Each platform has different privacy controls, so take time to review and customise them regularly.

2. Audit Your Posts and Photos

Scroll through your posts, likes, shared content, and photo albums. Delete or archive anything that could be seen as offensive or unprofessional. Remember: you can also be tagged in other people’s posts—so keep an eye on what you’re associated with.

3. Untag Yourself from Inappropriate Content

If your friends tag you in questionable photos or videos, untag yourself and ask them to remove it if necessary. Tools like Facebook’s “Review Tags” can help you stay on top of this.

4. Update Your Bio

Ensure your public-facing bio or profile summary reflects who you are professionally. Include relevant interests, studies, or passions if you’re job hunting.

5. Avoid Posting About Work Drama

Ranting about your job or colleagues on social media is never a good look. It can make you seem unprofessional or untrustworthy—even if your current role isn’t your dream job.

Should You Create a ‘Clean’ Profile for Employers?

Many job seekers now maintain separate professional profiles—especially on LinkedIn or other career-focused platforms. If you want to connect with employers or colleagues on Facebook or Instagram, consider creating a second, work-appropriate profile with a variation of your name and polished content.

Be Proactive, Not Reactive

Your online presence is part of your personal brand. By proactively managing your digital footprint, you can present yourself in the best possible light while staying true to who you are. It’s all about finding that balance between being authentic and professional.

Need Help Getting Job-Ready?

Career FAQs has resources to support your next move—from career-changing courses to resume tips and interview advice. Whether you’re polishing your profile or preparing for a career pivot, we’re here to help you stand out for the right reasons.