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How to Become An Email Marketer

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What is a Email Marketer

An email marketer creates campaigns that land in people’s inboxes and prompt them to act. It is one of the most measurable roles in digital marketing. You can see exactly how many people opened your email, clicked your links, or made a purchase. This makes it a great fit if you like working with both words and data.

Day to day, you write copy, set up automated workflows, segment subscriber lists, and review campaign metrics. You might be crafting a welcome series for new customers one day and reviewing a re-engagement campaign the next. No two weeks are the same.

The field is growing fast as businesses rely more on direct customer communication. Email marketers with strong writing, platform, and data skills are in demand. Retail, fintech, health, and media all hire for this role. Starting out in a junior or coordinator role, you can move up quickly with the right experience and results.

Australia’s Spam Act 2003 (Cth) applies to all commercial email. Every campaign must have subscriber consent and a clear way to opt out. Learning these rules early in your career will set you apart from candidates who don’t know them.

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Career Outlook for Email Marketer

Email marketing is one of the most cost-effective channels in digital marketing. Employers in retail, e-commerce, financial services, and health all look for skilled email marketers. The role is largely location-flexible, with many positions available remotely or in a hybrid model.

Average earnings for an email marketer in Australia sit at around $85,000 per year (SEEK, June 2026). Entry-level roles start at roughly $65,000, while senior email marketers can earn $115,000 or more. Pay grows with platform skill, campaign results, and the ability to manage large lists and automation tools.

The broader digital marketing sector keeps growing in Australia. Demand is driven by the shift to direct customer contact and the growth of e-commerce. Wider use of marketing automation is also creating new roles. Professionals with writing, data, and platform skills are best placed for leadership roles like CRM Manager or Head of Digital.

On this Article

Introduction

Average Salaries

Resources

Steps to Become an Email Marketer

Step 1: Complete the Certificate IV in Marketing and Communication (BSB40820)

Enrol in the Certificate IV in Marketing and Communication (BSB40820) at a TAFE or registered training organisation (RTO). This qualification takes around 12 months full-time and covers digital marketing, content creation, customer engagement, and campaign planning. It is a strong entry credential for email marketing roles and is available online and face-to-face across Australia.

Step 2: Build skills on email marketing platforms

Get hands-on experience with platforms used by Australian employers. Mailchimp, Klaviyo, HubSpot, and Salesforce Marketing Cloud are the most common. Many offer free plans or trial accounts you can use to build real campaigns. Practise writing copy, setting up automated workflows, and reading analytics dashboards.

Step 3: Study Australia’s email marketing laws

Read and understand the Spam Act 2003 (Cth), which governs all commercial email sent in Australia. The Australian Communications and Media Authority (ACMA) enforces this law. You must know the rules on consent, sender identification, and unsubscribe requirements. Review the ACMA’s guidance at acma.gov.au before running your first professional campaign.

Step 4: Build a portfolio of email campaigns

Put together a portfolio that shows real or practice campaigns. Include examples of your copy, template design, segmentation approach, and results where you have them. If you have no paid experience yet, volunteer to help a local business, non-profit, or community group. A strong portfolio is your most powerful asset when applying for roles.

Step 5: Advance with the Diploma of Marketing and Communication (BSB50620)

With a year or two of experience, the Diploma of Marketing and Communication (BSB50620) can lift your career. It opens the door to senior and specialist roles. This qualification takes around 18 months full-time, or longer part-time, and covers advanced strategy, data analytics, and campaign management. It is available at TAFE and through many online RTOs.

Step 6: Join the Australian Marketing Institute (AMI)

The Australian Marketing Institute (AMI) gives you access to professional development, industry events, and a national network of marketers. AMI offers the Certified Practising Marketer (CPM) designation, which is widely recognised by employers. Joining early in your career helps you build connections and stay current with industry change.

What does an Email Marketer do?

An email marketer’s day is a mix of writing, planning, data, and platform work. You might start by reviewing yesterday’s campaign results. Check open rates, clicks, and unsubscribes. Then you draft copy for an upcoming send, set up an automated workflow, or test a new subject line. You manage subscriber lists, keep the database clean, and make sure every email complies with Australian spam laws. You also work with the rest of your team, sharing results and planning the next campaign. It is a role that keeps you busy, curious, and always learning.

Tasks

Email marketers use creativity, strategy, and data every day. Their work connects businesses with customers through every stage of the buying journey.

  • Plan and write email campaigns for promotions, newsletters, and customer onboarding.
  • Segment subscriber lists to tailor messages to different audience groups.
  • Set up automated email sequences for welcome messages, follow-ups, and re-engagement.
  • Run A/B tests to improve subject lines, content, and call-to-action buttons.
  • Review campaign metrics such as open rates, click-through rates, and conversions.
  • Manage subscriber databases and handle opt-ins and opt-outs.
  • Make sure all campaigns comply with the Australian Spam Act 2003 (Cth).
  • Brief designers or create email templates that look good on any device.
  • Work with sales and content teams to align email messaging with wider campaigns.
  • Research new tools, trends, and tactics to keep campaigns fresh and effective.

Skills for Success

To thrive as an email marketer, you need to be good with both words and numbers. Strong writing is key, but so is the ability to read a data dashboard and draw useful findings. The best email marketers use both skills together on every campaign.

You will also need to get comfortable with email tools. Platforms like Mailchimp, Klaviyo, and HubSpot each work in a different way. Employers want someone who can hit the ground running. Learning one platform well is a great starting point. You can add others as your career grows.

Don’t underestimate knowing the rules. Australia’s Spam Act 2003 (Cth) sets out clear rules about consent and opt-outs. Knowing these from day one will make you a more confident and hire-ready candidate.

Skills & Attributes

  • Clear and persuasive writing
  • Email platform skills (Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud)
  • Audience segmentation and list management
  • Data analysis and campaign metrics
  • A/B testing and optimisation
  • Knowledge of the Australian Spam Act 2003 (Cth)
  • Marketing automation and workflow setup
  • Basic graphic design and email layout skills
  • Attention to detail and proofreading
  • Collaboration with sales, content, and design teams
  • Time management and campaign scheduling
  • Adaptability to new platforms and industry trends

Average Salaries

The average yearly salary for an email marketer in Australia is around $85,000 (source: SEEK career insights, June 2026). Entry-level roles start at $65,000. Senior email marketers with strong platform skills can earn $115,000 or more.

min $65 K

max $115 K

av $85 K

About the author

Laura Atkinson - Course Finder Groups
Laura Atkinson

Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.