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Since its debut as a pop-up nail art salon in 2012, I Scream Nails has exploded across the Australian nail scene! See how Celia turned her love for nail art into the ‘go-to’ company for nail art events, collaborating with some of the biggest brands including The Coca-Cola Group, Westfield, David Jones, The Melbourne Cup Carnival and more, and now produces a 100% vegan nail polish range.
I began I Scream Nails in 2012 and have been the director ever since.
I had been practising nail art for a few years before I started I Scream Nails but I no longer do nail art as I am purely focusing on the business side of things.
It was my hobby and passion!
Good question! I never had any idea what I wanted to do. I worked in the corporate world for a long time until I found my passion which was nails/nail art and I Scream Nails!
Pizza Hut!
I knew I loved nails forever and then started experimenting with nails. My passion progressed from doing the nail art myself to running a business, which is what I do now.
I wake up early, have a cuppa and a shower and walk to work – it’s about a 40-minute walk, while I walk I listen to podcasts, I have a bunch of podcasts I am obsessed with! I think it’s important to think about things other than work first thing in the morning. Get into work and it’s go go go! Developing new colours, quoting corporate jobs, planning new products, launches, marketing social media, finance meetings, emails OMG it never stops!
Starting my own business has definitely been the most interesting thing that has happened in my career. There are lots of interesting things that happen daily but the main thing is what can come from a simple idea and how it can snowball into something amazing!
The best part of my job is creating something that doesn’t exist, that’s pretty cool and working alongside my partner Ben. The worst part of my job is never switching off!
Keep it simple – don’t do too many things. Still trying to implement that!
Practise yourself at home! Most nail artists are self-taught!! Watch all the I Scream Nails tutorials!
There have been so many! We’ve worked with lots of amazing brands and businesses including a recent collab with Fanta, Sony Music and being stocked in Morocco’s newest major beauty retailer Yan & One.
Even though some of our product is already available in the US we are about to make our full range available to the US (which is half of our following) and our US clients will be able to purchase our product directly through us! Very excited about this. Other exciting things coming up is that we are currently developing some nail art tools.
Enquire about our Nail Technician and Beauty Therapy courses and nail your next career move!
Jenny found her way with words while interning during uni, since, she's produced articles on it all – from hair and beauty to homewares, travel, career advice and study tips. On a weekend you're most likely to find her lining up for a table at the latest cafe or restaurant.
