Staring at a blank page, wondering how to capture your strategic thinking and campaign wins in a single page? You’re not alone. Digital marketing strategists often struggle to translate their data-driven mindset and creative problem-solving into a cover letter that feels authentic, compelling, and results-focused. The good news? A well-crafted cover letter can be your secret weapon—positioning you not just as someone who runs campaigns, but as a strategic business partner who drives growth, optimises ROI, and transforms brands through smart digital thinking. Whether you’re fresh out of a marketing degree or pivoting from a specialist role into strategy, this guide will walk you through writing a cover letter that lands interviews. Inside, you’ll find a complete example, formatting essentials, tailoring strategies, and expert tips designed specifically for the Australian job market.
Digital Marketing Strategist Cover Letter Example (Text Version)
Liam Chen
Unit 4/12 Brunswick Street
Fitzroy VIC 3065
[email protected]
0423 567 891
linkedin.com/in/liamchen-digitalstrategy
2 October 2025
Sarah Mitchell
Head of Marketing
Greenhouse Digital
Level 8, 350 Collins Street
Melbourne VIC 3000
Dear Sarah,
When Greenhouse Digital helped launch the Victorian Government’s sustainability campaign last year—driving a 340% increase in community engagement—I knew this was the kind of purpose-driven, results-focused agency I wanted to be part of. I’m excited to apply for the Digital Marketing Strategist position, bringing five years of integrated campaign experience, a track record of delivering measurable ROI, and a passion for building strategies that connect brands with audiences in meaningful ways.
In my current role as Senior Digital Marketing Coordinator at Beacon Media, I’ve led the strategic development and execution of multi-channel campaigns for clients including NAB, Mecca Brands, and City of Melbourne. Last quarter, I spearheaded a brand repositioning campaign for a national retail client that increased online conversions by 78% and reduced cost-per-acquisition by 42% through audience segmentation, strategic content placement, and optimised paid media spend across Google Ads, Meta, and programmatic display. I also developed a data-driven content strategy that grew organic traffic by 156% year-on-year by identifying high-intent search opportunities and aligning content with customer journey stages.
What excites me most about Greenhouse Digital is your commitment to combining creative storytelling with rigorous performance analytics—an approach that mirrors my own philosophy. I’m particularly drawn to your work in the sustainability and social impact sectors, and I’m confident my experience in stakeholder engagement, campaign analytics (Google Analytics 4, Tableau, HubSpot), and cross-functional collaboration would enable me to hit the ground running and contribute to your mission of creating campaigns that matter.
I’d welcome the opportunity to discuss how my strategic approach, data literacy, and passion for digital innovation can support Greenhouse Digital’s continued growth. I’m available for an interview at your convenience and can be reached on 0423 567 891 or via email.
Thank you for considering my application. I look forward to speaking with you soon.
Sincerely,
Liam Chen
How to Format a Digital Marketing Strategist Cover Letter
Before diving into content, nail the basics. A professional, clean format shows attention to detail—a must-have trait for any strategist managing campaigns and client expectations.
- Length: Maximum one page (3–5 paragraphs). Hiring managers receive dozens of applications; respect their time by being concise and purposeful.
- Font: Stick with Arial, Calibri, or Times New Roman in 10–12pt. These fonts are professional, readable, and ATS-friendly (Applicant Tracking Systems often parse your cover letter alongside your resume).
- Spacing: Use single or 1.15 line spacing with a clear space between paragraphs. This creates visual breathing room without wasting precious space.
- Margins: Set 1-inch (2.54cm) margins on all sides. This keeps your content centred and professional-looking whether viewed on-screen or printed.
- File format: Always save and submit as a PDF unless the job ad specifies otherwise. PDFs preserve your formatting across all devices and operating systems, ensuring your letter looks exactly as you intended.
What to Include in a Digital Marketing Strategist Cover Letter (Australia)
Think of your cover letter as a strategic campaign brief—for yourself. Each section serves a specific purpose in building your case as the ideal candidate.
1. Contact Details
Start with your full name, address, phone number, email, and LinkedIn profile URL (if your profile is current and professional). Place this at the top, followed by the date, then the employer’s contact details if available. This mirrors professional business letter conventions and makes it easy for hiring managers to reach you.
2. Salutation
Address your letter to a specific person whenever possible. Check the job ad, company website, or LinkedIn to find the hiring manager’s name. “Dear Sarah Mitchell” shows you’ve done your research. If you genuinely can’t find a name, “Dear Hiring Manager” or “Dear [Company Name] Marketing Team” works—but avoid outdated phrases like “To Whom It May Concern.”
3. Opening Paragraph
Hook them immediately. Reference something specific about the company—a recent campaign, their brand positioning, a value that resonates with you—and state the role you’re applying for. Make it clear why you’re excited about this opportunity, not just any digital marketing role. This demonstrates genuine interest and strategic thinking from sentence one.
4. Middle Paragraphs
This is your evidence section. Showcase 2–3 relevant achievements or experiences that directly align with the job requirements. Use metrics wherever possible (percentages, dollar figures, engagement rates, conversion improvements). For digital marketing strategists, employers want proof you can think strategically, execute tactically, analyse performance, and drive business results. Connect your skills—whether that’s campaign planning, SEO/SEM, marketing automation, analytics, or stakeholder management—to their specific needs.
5. Closing Paragraph
Reiterate your enthusiasm, invite them to contact you for an interview, and thank them for their consideration. Include a clear call to action without sounding presumptuous. Finish with “Sincerely” or “Kind regards” followed by your full name.
Right vs Wrong Example
Effective Opening:
“When I read about Greenhouse Digital’s award-winning sustainability campaign for the Victorian Government, I was immediately drawn to your approach of combining purpose-driven storytelling with data-backed strategy. I’m excited to apply for the Digital Marketing Strategist role, bringing five years of integrated campaign experience and a proven track record of increasing ROI through audience-first planning and cross-channel optimisation.”
Why it works: It’s specific to the company, demonstrates research, shows genuine interest, and immediately establishes relevant credentials.
Generic Opening:
“I am writing to apply for the Digital Marketing Strategist position I saw advertised online. I have several years of experience in digital marketing and believe I would be a good fit for your company.”
Why it fails: It could apply to literally any company or role. There’s no personality, no specific value proposition, and nothing to make the hiring manager keep reading.
Entry-Level Digital Marketing Strategist Cover Letter Tips
Breaking into strategy without years of senior experience? Focus on potential over tenure. Employers hiring junior strategists are looking for sharp thinking, adaptability, and the ability to connect dots between data, creative, and business goals.
- Highlight transferable skills: Have you managed social media campaigns, analysed Google Analytics for a university project, or coordinated content calendars? These demonstrate strategic thinking and executional capability.
- Showcase relevant coursework or certifications: Completed Google Analytics, HubSpot Inbound Marketing, or Facebook Blueprint certifications? Mention them. They prove you’re investing in your professional development and understand industry tools.
- Include internships, volunteering, or freelance work: Real-world experience counts, even if unpaid. Maybe you developed a social media strategy for a local nonprofit or ran a small business’s Google Ads during a practicum placement—these demonstrate initiative and applied skills.
- Emphasise your enthusiasm and learning mindset: Strategy roles evolve constantly (algorithm updates, new platforms, shifting consumer behaviour). Show you’re curious, proactive, and genuinely passionate about digital marketing trends and consumer psychology.
Entry-Level Cover Letter Sample for Digital Marketing Strategist
Strong Entry-Level Approach:
“As a recent marketing graduate from RMIT University, I’ve spent the past two years building hands-on digital strategy experience through my role as Social Media Coordinator at The Good Food Project (a Melbourne-based social enterprise) and completing my capstone project focused on SEO-driven content strategies for small businesses. During my time at The Good Food Project, I developed and executed an Instagram campaign that grew our engaged follower base by 210% in six months and increased event registrations by 45% through targeted ads and community engagement tactics. I’m particularly drawn to Greenhouse Digital’s focus on purpose-driven campaigns, and I’m eager to bring my strategic thinking, platform expertise (Meta Business Suite, Google Ads, Mailchimp, Hootsuite), and passion for data-informed storytelling to your team.”
Why it works: It acknowledges being early-career while immediately pivoting to relevant achievements, specific metrics, and genuine alignment with the company’s values.
Weak Entry-Level Approach:
“I recently graduated and don’t have much experience yet, but I’m a fast learner and really passionate about digital marketing. I’m willing to work hard and prove myself in this role.”
Why it fails: Leading with what you don’t have undermines your credibility. “Fast learner” and “willing to work hard” are vague and don’t differentiate you. Every candidate should be willing to work hard—that’s baseline, not a selling point.
Top Mistakes to Avoid in a Digital Marketing Strategist Cover Letter
Even experienced marketers fall into these traps. Here’s what to watch for:
- Repeating your resume verbatim: Your resume lists your experience; your cover letter should tell the story behind it. Use your letter to provide context, explain career decisions, or highlight achievements that deserve deeper exploration.
- Failing to research the company: Generic praise like “I admire your innovative approach” means nothing if you can’t back it up with specifics. Reference their campaigns, clients, company culture, recent news, or LinkedIn content to prove genuine interest.
- Using clichés without evidence: Phrases like “results-driven,” “team player,” and “strategic thinker” are meaningless without proof. Instead of saying you’re results-driven, show it: “I increased email click-through rates by 62% through A/B testing subject lines and send-time optimisation.”
- Neglecting proofreading: Typos, grammatical errors, and inconsistent formatting signal carelessness—deadly for a role requiring attention to detail and client-facing communications. Use Grammarly, read aloud, or ask a trusted friend to review before submitting.
- Making it all about you: While it’s your cover letter, frame your experience around what you can do for the employer. Shift from “I want to develop my strategy skills” to “I’m excited to apply my multi-channel campaign experience to help drive client growth and retention.”
- Ignoring the job ad requirements: If they ask for experience with marketing automation platforms and you don’t mention HubSpot, Marketo, or Salesforce Marketing Cloud, you’re missing an obvious connection point.
How to Tailor Your Cover Letter to a Job Ad
A tailored cover letter significantly outperforms a generic template. Here’s how to customise effectively without starting from scratch each time:
- Mirror the language and keywords: If the job ad mentions “integrated marketing campaigns,” “customer journey mapping,” or “performance attribution,” weave these phrases naturally into your letter. This helps with ATS parsing and shows you speak their language.
- Address their specific pain points: Job ads often hint at challenges the team is facing. If they mention “scaling digital acquisition” or “improving campaign ROI,” directly address how your experience solves these problems.
- Highlight relevant tools and platforms: If they use Salesforce, Google Analytics 4, SEMrush, Tableau, or specific CMS platforms, mention your proficiency. For digital marketing strategists, technical fluency is a key differentiator.
- Match their tone: A startup might appreciate a more conversational, entrepreneurial tone, while a corporate financial services firm expects polish and formality. Read their website copy, social media, and careers page to gauge their culture and adjust accordingly.
- Reference their industry or clients: If they specialise in healthcare, retail, SaaS, or government clients, mention any relevant sector experience you have—or demonstrate your understanding of that industry’s unique digital marketing challenges.
How to Sign Off Your Digital Marketing Strategist Cover Letter
Your closing and signature should be professional, consistent, and make it easy for hiring managers to reach you.
- Use appropriate sign-offs: “Sincerely,” “Kind regards,” or “Warm regards” are all safe, professional options. Avoid overly casual (“Cheers”) or outdated (“Yours faithfully”) closings.
- Include your full name: Type your name below the sign-off. If submitting a hard copy, leave space for a handwritten signature above your typed name.
- Add contact details: Even though they’re at the top, reinforce your email and mobile number below your name. This makes it effortless for them to contact you without scrolling back up.
- Include your LinkedIn profile: If your LinkedIn is polished and up-to-date, include the URL. It provides additional context and shows you maintain a professional online presence—crucial for someone in digital marketing.
Cover Letter Signature Example
Kind regards,
Liam Chen
[email protected]
0423 567 891
linkedin.com/in/liamchen-digitalstrategy
How to Submit a Cover Letter in Australia
How you submit your cover letter matters almost as much as what’s inside it. Follow these best practices for Australian job applications:
- Always submit as a PDF: Unless the job ad explicitly requests a Word document, PDF is the gold standard. It preserves formatting, prevents accidental edits, and works across all devices and operating systems.
- Use professional file naming: Name your file clearly and professionally: “LiamChen_CoverLetter_DigitalMarketingStrategist.pdf” or “LiamChen_GreenhouseDigital_CoverLetter.pdf”. Avoid generic names like “CoverLetter.pdf” or “Letter1_final_v3.pdf”.
- Follow application instructions precisely: If applying through Seek, LinkedIn, or a company portal, read the submission guidelines carefully. Some systems require uploading your cover letter as a separate document; others ask you to paste it into a text box (in which case, remove formatting but keep paragraph breaks for readability).
- Include a brief email introduction if sending directly: When emailing your application, don’t just write “Please find attached my cover letter and resume.” Add 2–3 sentences introducing yourself and expressing interest, then reference the attachments.
- Double-check attachments before sending: It sounds obvious, but many candidates forget to attach documents or attach the wrong version. Open your attachments after attaching them to verify they’re correct before hitting send.
Final Tips for Writing a Great Digital Marketing Strategist Cover Letter
Polish your letter with these finishing touches:
- Make every sentence earn its place: Re-read your draft and cut anything that doesn’t directly support your candidacy. If a sentence doesn’t provide new information or strengthen your case, delete it.
- Use active, confident language: Write “I led a team of five to deliver…” instead of “I was responsible for leading…” Active voice is stronger, more direct, and more engaging.
- Show personality without being unprofessional: Your cover letter can reflect your communication style and enthusiasm without being overly casual. A well-placed reference to why you’re passionate about digital strategy or what excites you about the industry adds authenticity.
- Proofread multiple times: Read it aloud to catch awkward phrasing. Use spell-check but don’t rely on it exclusively (it won’t catch correctly spelled wrong words like “manger” instead of “manager”). If possible, ask a friend, mentor, or career counsellor to review it with fresh eyes.
- Match your tone to the employer’s culture: A creative agency might appreciate a more dynamic, personality-driven letter, while a bank or government department expects formality and precision. Research their brand voice and adjust accordingly.
- Update for every application: Yes, it takes time, but tailoring your cover letter to each role dramatically increases your interview chances. At minimum, customise your opening paragraph, adjust your key achievements to match their priorities, and reference something specific about their company.
More Resources for Job Seekers
Your cover letter is just one piece of your application puzzle. To maximise your chances of landing a Digital Marketing Strategist role, explore our Digital Marketing Strategist resume examples to see what a strong, results-focused resume looks like for this role. Prepare for the interview stage with our comprehensive guide to interview questions guide, featuring expert-crafted answers to common and challenging questions. If you’re applying for government or certain corporate roles, our selection criteria template will help you craft compelling written responses that demonstrate your suitability.
