This guide will take your cover letter from generic template to interview magnet. We’ll reveal exactly how to start with maximum impact, prove your worth through quantified email performance achievements, and finish with confidence. Plus, you’ll discover insider tips on what Australian marketing teams are really looking for, complete with real examples that actually work. Whether you’re stepping up from marketing coordinator to email specialist or bringing your email expertise to a larger organization, we’ve got you covered.
Email Marketer Cover Letter Example (Text Version)
Jordan Mitchell
[email protected]
0429 876 543
linkedin.com/in/jordanmitchell
Sydney, NSW
8 October 2025
Ms Sarah Chen
Head of Digital Marketing
Retail Australia Group
Level 15, 100 George Street
Sydney, NSW 2000
Dear Ms Chen,
When I discovered that Retail Australia Group is seeking an Email Marketer to scale customer engagement across your growing e-commerce channels, I recognized this was precisely the opportunity I’ve been working toward. As someone who managed email programs generating $3.2M revenue annually at Fashion Collective—achieving 28% average open rate and 4.8% click-through rate (both 40%+ above industry benchmarks), growing subscriber list from 85K to 240K in 18 months, and implementing automated flows that increased customer lifetime value by 34%—I’m thrilled at the prospect of combining strategic campaign development and technical execution for your omnichannel retail operations.
Over the past four years as an Email Marketer working throughout Sydney’s retail and e-commerce sectors, I’ve repeatedly delivered results that match perfectly with your needs. I’ve developed and executed email marketing strategies across welcome series, promotional campaigns, abandoned cart flows, and post-purchase sequences, written compelling email copy and subject lines optimizing for opens, clicks, and conversions, designed responsive email templates ensuring consistent brand experience across devices, built sophisticated segmentation strategies personalizing content based on behavior and demographics, analyzed campaign performance using A/B testing and multivariate optimization, and managed marketing automation platforms including deliverability, list hygiene, and compliance. My background spanning fashion, beauty, and lifestyle retail has shown me that exceptional email marketing merges creative storytelling with data-driven optimization—precisely what you require for high-performing customer communication programs.
What really attracts me to Retail Australia Group is your customer-first approach and your investment in personalized shopping experiences. I’m proficient with Klaviyo, Mailchimp, HubSpot, and Salesforce Marketing Cloud, experienced with HTML/CSS for email coding, and skilled in Google Analytics, Litmus, and email deliverability tools. I’ve completed certifications in email marketing strategy and marketing automation, and stay current with deliverability best practices through engagement with email marketing communities. I maintain active membership with the Australian Marketing Institute. I’m convinced that email marketers aren’t merely campaign executors—we’re customer experience architects who nurture relationships through strategic communication, drive revenue through targeted messaging, optimize every element for maximum impact, and build sustainable engagement through value-driven content.
I’d welcome the chance to discuss how my proven ability to develop high-performing email campaigns while driving measurable revenue growth can enhance Retail Australia Group’s email marketing outcomes. Thank you for reviewing my application, and I look forward to connecting with you soon.
Kind regards,
Jordan Mitchell
[email protected]
0429 876 543
linkedin.com/in/jordanmitchell
How to Format an Email Marketer Cover Letter
- Length: Max 1 page (3–5 paragraphs)
- Font: Arial, Calibri or Times New Roman (10–12pt)
- Spacing: Single or 1.15 line spacing
- Margins: 1 inch on all sides
- File format: PDF
What to Include in an Email Marketer Cover Letter (Australia)
Your Email Marketer cover letter needs to follow a results-focused structure that showcases both strategic thinking and technical execution:
- Contact Details
- Salutation (Dear Hiring Manager or name)
- Opening paragraph – your hook and intent
- Middle – why you’re the best fit (skills + experience)
- Closing – call to action + sign off
Right vs Wrong Example
Right Opening: “When Afterpay announced expansion of their lifecycle marketing requiring experienced email marketers to drive customer retention—developing sophisticated segmentation strategies, creating personalized email journeys across the customer lifecycle, and optimizing for mobile-first engagement—I instantly recognized where my background managing email programs generating 45% of total digital revenue, achieving 32% average open rate across 2.5M subscriber database, and implementing AI-powered personalization increasing conversion rates by 56% could advance your mission to build lasting customer relationships while driving sustainable revenue growth through data-driven email marketing.”
Wrong Opening: “I am writing to apply for the Email Marketer position that was advertised on Seek. I have experience with email marketing and know how to use email platforms. I believe I would be a good fit for your team.”
Entry-Level Email Marketer Cover Letter Tips
- Highlight progression from marketing coordinator, content writer, or digital marketing roles
- Showcase email campaigns you’ve supported with measurable performance metrics
- Demonstrate understanding of email best practices, deliverability, and automation
- Emphasize relevant certifications (HubSpot, Mailchimp, Google Analytics)
- Reference copywriting skills, A/B testing experience, or segmentation knowledge
Entry-Level Cover Letter Sample for Email Marketer
Right Entry-Level Approach: “While serving as Marketing Coordinator at Melbourne E-commerce Brands for the past two years, I’ve progressively taken on email marketing responsibilities including writing copy for 50+ email campaigns achieving 26% average open rate and 3.8% CTR, building automated welcome series increasing new subscriber engagement by 42%, managing list segmentation for 75K subscriber database improving relevance and reducing unsubscribes by 18%, conducting A/B tests on subject lines and send times optimizing performance, and analyzing campaign metrics providing insights for continuous improvement. I recently completed HubSpot Email Marketing and Mailchimp certifications, am proficient with HTML/CSS for email templates, and hold Bachelor of Marketing from RMIT. This blend of hands-on campaign experience and formal training demonstrated that effective email marketing harmonizes compelling copy with technical optimization—capabilities I’m excited to contribute in a dedicated email marketer capacity.”
Wrong Entry-Level Approach: “I’ve been helping with email campaigns for a couple of years and I think I’m ready to be an email marketer. I know how to write emails and use email platforms. I’m looking for an opportunity to grow my career. Please consider me for this position.”
Top Mistakes to Avoid in an Email Marketer Cover Letter
- Being vague about campaign volumes, open rates, click rates, or revenue generated
- Focusing only on copywriting without mentioning strategy, segmentation, or automation
- Overlooking technical skills (HTML/CSS, ESP platforms, deliverability, compliance)
- Not mentioning A/B testing, optimization, or data analysis capabilities
- Ignoring list growth strategies, subscriber engagement, or retention metrics
- Generic applications without researching the company’s email marketing approach
- Forgetting to mention mobile optimization, accessibility, or spam compliance (CAN-SPAM)
How to Tailor Your Cover Letter to a Job Ad
- Match to their industry (e-commerce, SaaS, B2B, media, nonprofit, financial services)
- Address specific platforms they mention (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud)
- Reference their email types (promotional, transactional, lifecycle, newsletter, drip campaigns)
- Highlight relevant experience with their business model (subscription, retail, lead gen)
- Align with their priorities (revenue growth, engagement, deliverability, automation)
How to Sign Off Your Email Marketer Cover Letter
- Use “Kind regards” or “Sincerely”
- Include full name, phone number, email, and LinkedIn profile
Cover Letter Signature Example
Kind regards,
Emma Wilson
[email protected]
0438 765 234
linkedin.com/in/emmawilson-emailmarketing
How to Submit a Cover Letter in Australia
- Always attach as a PDF (unless instructed otherwise)
- Label file professionally (e.g. JordanMitchell_CoverLetter.pdf)
- If submitting via Seek or LinkedIn, include a brief intro
- Consider including link to portfolio showcasing email campaign examples
Final Tips for Writing a Great Email Marketer Cover Letter
- Lead with quantified email performance (open rates, CTR, conversions, revenue)
- Balance creative copywriting with technical execution and data analysis
- Show understanding of full email lifecycle from strategy through optimization
- Emphasize subscriber growth, engagement metrics, and retention achievements
- Demonstrate platform expertise and willingness to learn new technologies
- Mention compliance knowledge, deliverability focus, and mobile-first thinking
More Resources for Job Seekers
Ready to nail your entire application? Check out our Resume Examples for the perfect complement to your cover letter. Prepare for success with our Common Interview Questions for digital marketing and email marketing roles, and explore our Selection Criteria Templates for marketing positions.
Remember, your cover letter should work alongside your resume to tell a compelling story about why you’re the email marketer they need. Concentrate on specific campaign achievements that demonstrate both strategic thinking and technical execution, express genuine interest in their customer base and marketing challenges, and always emphasize how you’ll drive engagement and revenue through optimized email programs from day one. With Australia’s digital marketing landscape evolving rapidly through personalization, automation, and privacy regulations, organizations are seeking email marketers who can balance creative storytelling with data-driven optimization and subscriber growth with engagement quality. Develop your professional credentials through certifications from HubSpot Academy, Mailchimp, and the Australian Marketing Institute, and stay current with email best practices, deliverability standards, and privacy legislation including Australia’s Privacy Act and anti-spam requirements to ensure your application reflects contemporary email marketing expectations and compliance standards.
