This guide will take your cover letter from generic template to interview magnet. We’ll reveal exactly how to start with maximum impact, prove your worth through quantified planning achievements, and finish with confidence. Plus, you’ll discover insider tips on what Australian event planning companies are really looking for, complete with real examples that actually work. Whether you’re building your wedding planning business or bringing your event expertise to an established agency, we’ve got you covered.
Event Planner Cover Letter Example (Text Version)
Isabella Romano
[email protected]
0428 543 987
linkedin.com/in/isabellaromano
portfolio: isabellaromano.com.au
Sydney, NSW
8 October 2025
Ms Jennifer Mitchell
Creative Director
Ivy Lane Events
Level 3, 88 Pitt Street
Sydney, NSW 2000
Dear Ms Mitchell,
When I discovered that Ivy Lane Events is seeking an Event Planner to design bespoke celebrations for your luxury clientele, I recognized this was precisely the opportunity I’ve been working toward. As someone who planned 65+ weddings and milestone events at Elegant Affairs Sydney—managing budgets from $50K to $350K, achieving 98% client satisfaction with 89% referral rate, and creating award-winning waterfront wedding featured in Vogue Brides earning Best Styled Event recognition—I’m thrilled at the prospect of combining creative vision and meticulous execution for your prestigious event planning portfolio.
Over the past six years as an Event Planner working throughout Sydney’s celebrations industry, I’ve repeatedly delivered results that match perfectly with your needs. I’ve consulted with clients understanding their vision, style preferences, and budget parameters, developed comprehensive event concepts including themes, color palettes, and design directions, sourced and coordinated vendors including venues, caterers, florists, photographers, and entertainment, created detailed timelines, floor plans, and run sheets ensuring seamless event flow, managed event budgets negotiating contracts and tracking expenses, and provided on-site coordination ensuring flawless execution and client peace of mind. My background spanning weddings, milestone birthdays, corporate galas, and product launches has shown me that exceptional event planning merges artistic creativity with practical logistics—precisely what you require for delivering memorable, Pinterest-worthy celebrations.
What really attracts me to Ivy Lane Events is your signature romantic aesthetic and your reputation for transforming unique venues into breathtaking experiences. I hold a Diploma of Event Management from Blue Mountains International Hotel Management School, completed styling courses through Australian Bridal Industry Academy, and maintain strong knowledge of Sydney’s premium venues, vendors, and trending styles. I’m proficient with planning tools including Aisle Planner, Honeybook, and Canva for mood boards. I maintain active membership with Australian Bridal Industry Academy and stay current with wedding trends through international publications. I’m convinced that event planners aren’t merely coordinators—we’re dream interpreters who translate client visions into reality, curate vendor teams delivering excellence, design experiences that reflect personal stories, and orchestrate celebrations that become cherished memories.
I’d welcome the chance to discuss how my proven ability to design beautiful events while managing complex logistics can enhance Ivy Lane Events’ creative portfolio. I’ve included a link to my portfolio showcasing recent work. Thank you for reviewing my application, and I look forward to connecting with you soon.
Kind regards,
Isabella Romano
[email protected]
0428 543 987
Portfolio: isabellaromano.com.au
linkedin.com/in/isabellaromano
How to Format an Event Planner Cover Letter
- Length: Max 1 page (3–5 paragraphs)
- Font: Arial, Calibri or Times New Roman (10–12pt)
- Spacing: Single or 1.15 line spacing
- Margins: 1 inch on all sides
- File format: PDF
What to Include in an Event Planner Cover Letter (Australia)
Your Event Planner cover letter needs to follow a results-focused structure that showcases both creative vision and organizational excellence:
- Contact Details (including portfolio link if you have styled event photos)
- Salutation (Dear Hiring Manager or name)
- Opening paragraph – your hook and intent
- Middle – why you’re the best fit (skills + experience)
- Closing – call to action + sign off
Right vs Wrong Example
Right Opening: “When The Wedding & Event Creators announced expansion into destination weddings requiring experienced event planners to design luxury experiences—managing intimate ceremonies for 50 guests to elaborate celebrations for 300+, coordinating international vendor teams, and creating bespoke events reflecting diverse cultural traditions—I instantly recognized where my background planning 45 weddings including 8 destination celebrations across Bali, Fiji, and Thailand, achieving 100% on-time delivery despite complex logistics and international coordination, and winning Bride’s Choice Award three consecutive years could advance your reputation for exceptional destination event planning while delivering seamless experiences for discerning couples.”
Wrong Opening: “I am writing to apply for the Event Planner position that was advertised online. I enjoy planning events and have some experience with weddings. I believe I would be a good fit for your company.”
Entry-Level Event Planner Cover Letter Tips
- Highlight progression from event assistant, hospitality, or customer service roles
- Showcase events you’ve helped plan or coordinate, even if not lead planner
- Demonstrate creative eye through personal projects, volunteer events, or portfolio pieces
- Emphasize client service skills, attention to detail, and vendor relationship abilities
- Reference relevant education (event management, hospitality, design qualifications)
Entry-Level Cover Letter Sample for Event Planner
Right Entry-Level Approach: “While serving as Event Planning Assistant at Melbourne Celebrations for the past three years, I’ve progressively developed planning capabilities including supporting lead planners with 40+ weddings and social events, conducting venue site visits and vendor meetings with clients, creating mood boards and design concepts using Canva and Pinterest, coordinating day-of logistics managing timelines and vendor arrivals, sourcing decorative elements and managing styling setup, and building relationships with 25+ preferred vendors across Melbourne. I recently completed Diploma of Event Management from William Angliss and Wedding Planning Certificate from Australian Bridal Industry Academy. I planned my sister’s 150-person garden wedding managing $35K budget, coordinating 8 vendors, and receiving glowing feedback from 30+ guests. I created portfolio showcasing styling concepts for different wedding themes demonstrating my design aesthetic. This blend of hands-on planning support and creative development demonstrated that effective event planning harmonizes artistic vision with practical coordination—capabilities I’m excited to contribute as an emerging event planner.”
Wrong Entry-Level Approach: “I don’t have much event planning experience but I love weddings and enjoy being creative. I’m organized and good with people. I’m looking for an opportunity to start my career in event planning. Please consider me for this position.”
Top Mistakes to Avoid in an Event Planner Cover Letter
- Being vague about event numbers, budget sizes, or client satisfaction rates
- Focusing only on creativity without emphasizing organizational and logistical skills
- Overlooking vendor management, contract negotiation, or timeline coordination
- Not including portfolio link or mentioning lack of visual examples of your work
- Ignoring budget management skills or financial responsibility experience
- Generic applications without researching the company’s aesthetic or event style
- Forgetting to mention client relationship management or handling difficult situations
How to Tailor Your Cover Letter to a Job Ad
- Match to their event specialization (weddings, corporate, social, cultural, destination)
- Address their aesthetic or style (classic, bohemian, luxury, modern, rustic)
- Reference their typical client base (budget-conscious, luxury, cultural-specific)
- Highlight relevant experience with their event scale (intimate to large celebrations)
- Align with their approach (full-service, day-of coordination, design-only)
How to Sign Off Your Event Planner Cover Letter
- Use “Kind regards” or “Sincerely”
- Include full name, phone, email, portfolio link (essential), and LinkedIn
Cover Letter Signature Example
Kind regards,
Sophia Chen
[email protected]
0421 876 543
Portfolio: sophiachen.com.au
linkedin.com/in/sophiachen-events
How to Submit a Cover Letter in Australia
- Always attach as a PDF (unless instructed otherwise)
- Label file professionally (e.g. IsabellaRomano_CoverLetter.pdf)
- Ensure portfolio link works and showcases your best styled events
- If submitting via email, include brief intro with portfolio link
Final Tips for Writing a Great Event Planner Cover Letter
- Lead with quantified planning outcomes (events planned, budgets, satisfaction rates, referrals)
- Balance creative vision with organizational excellence and vendor coordination
- Show understanding of full planning process from consultation through execution
- Emphasize client relationship skills and ability to interpret visions into reality
- Make portfolio easily accessible—hiring decisions depend on seeing your aesthetic
- Demonstrate flexibility, problem-solving, and grace under pressure with real examples
More Resources for Job Seekers
Ready to nail your entire application? Check out our Event Planner Resume Examples for the perfect complement to your cover letter. Prepare for success with our Common Interview Questions for event planning and hospitality roles, and explore our Selection Criteria Templates for event positions.
Remember, your cover letter should work alongside your portfolio to tell a compelling story about why you’re the event planner they need. Concentrate on specific planning achievements that demonstrate both creative excellence and flawless execution, express genuine connection to their event style and aesthetic, and always emphasize how you’ll translate client dreams into memorable celebrations from day one. With Australia’s events industry thriving through weddings, milestone celebrations, and experiential events, planning companies are seeking event planners who can balance artistic creativity with practical logistics and personal vision interpretation with vendor coordination excellence. Develop your professional credentials through organizations like the Australian Bridal Industry Academy and stay current with trends, styling techniques, and industry standards to ensure your application reflects contemporary event planning expectations and creative excellence.
