Executive management resume (marketing)

Lily Rogers

23 Reardon Street
Singapore 387603
Mobile: +65 0903 222 343
Home: +65 6755 2222
Email: lily.rogers@example.com

Profile

FMCG sales management expertise | Start-up, established and change management specialist | Marketing management experience | International background | Valuable network and contacts in mass market distribution channels.

Special expertise

• Accomplished, results-driven senior sales and marketing management executive with a proven record of establishing and growing multimillion-dollar revenue streams
• Proven success in exceeding sales targets and goals, improving organisational productivity and performance
• Ability to recruit, train and develop highly motivated performance-focused leaders

Achievements

• Successfully oversaw the start-up and development of an FMCG product line from $0 to $30 million in revenue in four years
• Developed an ongoing future business plan and secured $40 million in both institutional and strategic financing during an economic downturn
• Established critical partnerships with high-level industry leaders in the sector including ABC Corp, 123 Inc and B2B

Education

Employment History

Responsibilities:

• Led 160 plus staff and managed P&L
• Guided an organisational restructure and change management initiatives that improved internal efficiency by 35 per cent and transformed the organisation into a cross-functional, customer-focused team
• Increased brand recognition and product placement in the Asia Pacific that helped to achieve the 45 per cent profit growth
• Established the 2B brand as the number one preferred brand in the territory
• Increased consumer retail channel sales by 59 per cent to $46 million
• Slashed operational and overhead costs by $4 million and increased cash flow by $2 million

• Selected for short-term contract position to lead the supply chain integration team after a company acquisition of a US competitor
• Established a global sales team and implemented processes more compatible with WorldWide Links business operations
• Jumpstarted stagnant sales and increased net sales and sales margin plans for six consecutive quarters
• Produced a 55 per cent improvement in on-time, accurate shipment of stock to customers
• Penetrated 8600 new distribution points including the three leading chain stores, newsagent chains and other retailers to produce $48 million worth of new and incremental business in just three years
• Completed the contract ahead of schedule achieving initial goas in just eight months

• Joined senior management to market a new product of consumer goods into traditional retail channels of distribution in the homewares market
• Built a full-scale sales operation from the ground up including database systems, recruitment of senior regional sales managers and developing the sales and marketing strategies
• Developed the marketing campaign in collaboration with Advertising Agency that incorporated print, electronic media and the Internet
• Established over 2000 new distribution doors in just six months
• Achieved $15 million revenue target in first 18 months

National Sales Manager   1989–1992
Queensland Sales Manager   1985–1989
Territory Sales Executive   1981–1985

• Fast tracked through positions of increasing challenge and responsibility to be the national manager responsible for all strategic marketing and sales plans.
• Charged with rebuilding customer bases and reviving revenues after a company restructure
• Grew Queensland sales by 86 per cent in five years as Queensland sales manager
• Doubled the business profit margins as National sales manager by between 1989 and 1992 by rationalising sales teams around Australia

References

Available on request