Executive management resume (marketing)

This free sample resume for an executive marketing manager has an accompanying executive management marketing sample cover letter to help you put together a winning job application.

Lily Rogers

23 Reardon Street
Singapore 387603
Mobile: +65 0903 222 343
Home: +65 6755 2222
Email: [email protected]


FMCG sales management expertise | Start-up, established and change management specialist | Marketing management experience | International background | Valuable network and contacts in mass market distribution channels.

Special expertise

  • Accomplished, results-driven senior sales and marketing management executive with a proven record of establishing and growing multimillion-dollar revenue streams
  • Proven success in exceeding sales targets and goals, improving organisational productivity and performance
  • Ability to recruit, train and develop highly motivated performance-focused leaders


  • Successfully oversaw the start-up and development of an FMCG product line from $0 to $30 million in revenue in four years
  • Developed an ongoing future business plan and secured $40 million in both institutional and strategic financing during an economic downturn
  • Established critical partnerships with high-level industry leaders in the sector including ABC Corp, 123 Inc and B2B


Sydney TAFE
Sydney, NSW AU
Certificate IV in Training and Assessment
Graduated: November 1983
Swinburn University
Melbourne, VIC AU
Bachelor of Business (Marketing)
Graduated: November 1980

Employment History

Mar 00 – Present: Managing Director (Asia Pacific)
2B Systems
Singapore, SG


  • Led 160 plus staff and managed P&L
  • Guided an organisational restructure and change management initiatives that improved internal efficiency by 35 per cent and transformed the organisation into a cross-functional, customer-focused team
  • Increased brand recognition and product placement in the Asia Pacific that helped to achieve the 45 per cent profit growth
  • Established the 2B brand as the number one preferred brand in the territory
  • Increased consumer retail channel sales by 59 per cent to $46 million
  • Slashed operational and overhead costs by $4 million and increased cash flow by $2 million
Feb 98 – Mar 00: Vice-President
Salamander Inc
San Francisco, CA USA


  • Selected for short-term contract position to lead the supply chain integration team after a company acquisition of a US competitor
  • Established a global sales team and implemented processes more compatible with WorldWide Links business operations
  • Jumpstarted stagnant sales and increased net sales and sales margin plans for six consecutive quarters
  • Produced a 55 per cent improvement in on-time, accurate shipment of stock to customers
  • Penetrated 8600 new distribution points including the three leading chain stores, newsagent chains and other retailers to produce $48 million worth of new and incremental business in just three years
  • Completed the contract ahead of schedule achieving initial goas in just eight months
Jun 93 – Mar 98: Sales Manager
Rogers and Smith Pty Ltd
Sydney, NSW AU


  • Joined senior management to market a new product of consumer goods into traditional retail channels of distribution in the homewares market
  • Built a full-scale sales operation from the ground up including database systems, recruitment of senior regional sales managers and developing the sales and marketing strategies
  • Developed the marketing campaign in collaboration with Advertising Agency that incorporated print, electronic media and the Internet
  • Established over 2000 new distribution doors in just six months
  • Achieved $15 million revenue target in first 18 months
Jan 81 – May 92: Various Positions
Tailor Corporation
Sydney, NSW AU

National Sales Manager   1989–1992
Queensland Sales Manager   1985–1989
Territory Sales Executive   1981–1985

  • Fast tracked through positions of increasing challenge and responsibility to be the national manager responsible for all strategic marketing and sales plans.
  • Charged with rebuilding customer bases and reviving revenues after a company restructure
  • Grew Queensland sales by 86 per cent in five years as Queensland sales manager
  • Doubled the business profit margins as National sales manager by between 1989 and 1992 by rationalising sales teams around Australia


Available on request

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