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Customer Experience Strategy and Design

RMIT Online logo for educational platform

Location

Online

Study Mode

Online

Outcomes

Customer Service Manager, Product Manager, Service Designer

View All

Qualification

Short Courses

Awarded By

RMIT Online

Duration

6 weeks (5 - 8 hours per week)

Start Date

Enquire now for upcoming start dates

Payment Option

Payment plan, Upfront payment

How Much Will It Cost?

The total cost for this course is $1,600

Please enquire for further details.

Payment plan

Flexible payment plans are available for this course, making it easier to invest in your future. Enquire now to find out more!

Course Rundown

The Customer Experience Strategy and Design course offered by RMIT Online equips participants with essential skills to craft personalised customer experiences through design thinking methodologies. Over six weeks, learners will delve into key areas such as customer journey mapping, prototyping, and effective communication of strategies to stakeholders. This course is tailored for early to mid-level professionals and mid to senior managers who aim to enhance their customer-centric solutions and align them with core business strategies.

Throughout the course, participants will engage in practical projects that enable them to synthesise customer data, create journey maps, and develop prototypes that address specific customer pain points. By the end of the course, learners will have a comprehensive customer experience strategy that includes personas, key performance indicators, and a change implementation plan. RMIT Online’s commitment to flexible, industry-relevant education ensures that students are well-prepared to meet the evolving demands of the customer experience landscape.

With a focus on real-world applications and insights from industry partners, this course not only enhances participants’ skills but also positions them for future career opportunities in a rapidly growing field. Enquire to learn more.

Course Overview

Eligibility

There are no prerequisites for this course.

FAQS

In the Customer Experience Strategy and Design course, the subjects that may be studied include:

  • Customer Experience Strategy Fundamentals
  • Customer Data Analysis
  • Customer Persona Development
  • Empathy Mapping
  • Customer Journey Mapping
  • Business Strategy and Customer Experience Correlation
  • Trend Analysis using the STEEP Framework
  • Prototyping and User Testing
  • Customer Experience Metrics (NPS, CSAT, CES)
  • Change Management in Customer Experience
  • Emerging Trends in Customer Experience

Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!

Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.

Student Support

Studying online doesn’t mean you have to go through the learning journey solo. When you study with RMIT Online you’ll be connected with a support team and a global network of industry experts, academics and peers, who will help you every step of the way. Whether you have a technical issue, feel bogged down and need someone to talk to or struggling with an assignment - they’ve got the right people to help get you to where you want to be.

Where Will It Lead Me?

Upon successful completion of this course you will receive a Customer Experience Strategy and Design Credential from RMIT Online.

This course equips students with essential skills in customer experience strategy and design, enabling them to craft personalised experiences that meet the evolving expectations of consumers. By mastering techniques such as customer journey mapping and prototyping, students will enhance their employability in a rapidly growing field, with a predicted job growth of 34% over the next five years. Graduates will be well-prepared for roles that demand a customer-centric approach, which is increasingly valued by employers across various industries.

Additionally, students will earn an RMIT credential that can be validated and shared on social media platforms, showcasing their commitment to professional development. This course also opens pathways to further education, as it is eligible for credit into certain RMIT degree programs, allowing for seamless progression in their academic and career journeys.

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