Customer Experience Strategy and Design

The Customer Experience Strategy and Design course offered by RMIT Online equips participants with essential skills to craft personalised customer experiences through design thinking methodologies. Over six weeks, learners will delve into key areas such as customer journey mapping, prototyping, and effective communication of strategies to stakeholders. This course is tailored for early to mid-level professionals and mid to senior managers who aim to enhance their customer-centric solutions and align them with core business strategies.

Throughout the course, participants will engage in practical projects that enable them to synthesise customer data, create journey maps, and develop prototypes that address specific customer pain points. By the end of the course, learners will have a comprehensive customer experience strategy that includes personas, key performance indicators, and a change implementation plan. RMIT Online’s commitment to flexible, industry-relevant education ensures that students are well-prepared to meet the evolving demands of the customer experience landscape.

With a focus on real-world applications and insights from industry partners, this course not only enhances participants’ skills but also positions them for future career opportunities in a rapidly growing field. Enquire to learn more.