Certified Digital Marketing Professional (CDMP) Course

Course Rundown

Build relevant skills for an exciting new field by studying this globally-recognised Certified Digital Marketing Professional (CDMP) course.

Delivered in partnership by Monarch Institute and the Digital Marketing Institute, this course offers world-class technical expertise with flexible online learning and high-level support from trainers and experts. With a global focus, this course draws content and support from international experts, and delivers a qualification recognised both in Australia and overseas.

You’ll learn a broad range of relevant, practical skills, including marketing and sales strategy, advertising, analytics, and content management and planning. Course materials are regularly reviewed by industry experts, ensuring you’re building highly sought-after and industry-relevant skills and tools to help businesses and clients succeed in the dynamic, fast-paced and thrilling world of digital marketing.

In this marketing course, the subjects you may study include:

Introduction to digital marketing (digital vs traditional)
Digital teams
Digital research
Audiences/personas
Planning
Setting business objectives
Introduction to digital strategy
Optimising landing pages
Clear content
Getting the best results out of your website
Best practices
Writing effective website copy
Imagery
The customer journey
CTAs
Brand
UX
Remarketing
Overview of content management
Storyboarding
Content creation and curation
Brand editorial calendars
Community management
Social CRM and social customer service
Influencer outreach
Contingency plans
Site architecture
SEO-friendly content
Campaign planning
Ad copy
Budgeting
Display and video advertisement planning and production
Email marketing copy
The place of emails in broad campaigns
Multi-channel analytics
Reporting
Google Tag Manager
Optimisation
The PROPEL model of digital strategy
Lead generation
Retargeting

Monarch Institute specialises in providing innovative, engaging courses with a focus getting you ready to work in the real world. Courses are designed by industry experts and delivered by professionals who continue to lead in their fields.

Monarch Institute has trained over 10,000 students across a range of nationally recognised and accredited courses. With Monarch, you’ll benefit from direct trainer support and trainers with the latest industry experience, and are available whenever you need them.

Students graduate with a distinct competitive advantage because respected employers help shape the courses. The four largest employers of Monarch graduates are the Commonwealth Bank, NAB, Deloitte and the ANZ Bank.

With Monarch Institute, you’ll get a different experience. You'll get the skills that employers really want, flexibility to study in a style to suit you, and unrivalled support that is delivered with care.

Monarch Institute prides itself on encouraging and supporting students to meet their educational goals. Whether you choose to study in the classroom or online, you will be supported by a range of professionals who are committed to helping you succeed. All course materials have been designed with access and equity issues in mind, and assessment techniques reflect the needs of multiple learning styles.

Monarch provides an array of services for students, including personal, educational and vocational counselling services; disability assistance; language, literacy and numeracy assistance; and student welfare and guidance services. It also offers services for Aboriginal or Torres Strait Islander students and students with disabilities or special needs in order to support them in meeting their learning goals.

Where Will It Lead Me?

Upon successful completion of this course, you will receive confirmation as a Certified Digital Marketing Professional (CDMP).

This globally-recognised qualification will enable you to work in the exciting and dynamic marketing, media and social media industries. You may choose to seek employment in roles covering marketing, media, strategy and sales, and can work in a variety of different industries, including across the private, public and not-for-profit sectors.

This qualification may act as a pathway to further study and you may have subjects credited towards a university degree.

Curious about where a career in digital marketing could take you? Potential job outcomes may include:

How Much Will It Cost?

Monarch Institute offers two easy payment alternatives:

Pay upfront and save! Pay for your qualification upfront to receive a substantial discount. Total online course cost: $2,150.

OR Pay in weekly instalments via Mastercard or Visa.

Government funding is also available to residents of Victoria.

Enquire now to find out if you're eligible.

Skills First Funding You may be eligible to receive Skills First Funding for this course!

Under Skills First Funding, the Victorian government will contribute to the cost of training for eligible students to study courses that will prepare students to work in an industry with growing need for skilled workers.

The provider of this course is a Skills First registered institution. Enquire about this course now to find out more about your eligibility.

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