Course Rundown
Build relevant skills for an exciting new field by studying this globally-recognised Certified Digital Marketing Professional (CDMP) course.
Delivered in partnership by Monarch Institute and the Digital Marketing Institute, this course offers world-class technical expertise with flexible online learning and high-level support from trainers and experts. With a global focus, this course draws content and support from international experts, and delivers a qualification recognised both in Australia and overseas.
You’ll learn a broad range of relevant, practical skills, including marketing and sales strategy, advertising, analytics, and content management and planning. Course materials are regularly reviewed by industry experts, ensuring you’re building highly sought-after and industry-relevant skills and tools to help businesses and clients succeed in the dynamic, fast-paced and thrilling world of digital marketing.
Eligibility
There are no formal prerequisites for this course.
What You’ll Learn
In this marketing course, the subjects you may study include:
- Introduction to digital marketing (digital vs traditional)
- Digital teams
- Digital research
- Audiences/personas
- Planning
- Setting business objectives
- Introduction to digital strategy
- Optimising landing pages
- Clear content
- Getting the best results out of your website
- Best practices
- Writing effective website copy
- Imagery
- The customer journey
- CTAs
- Brand
- UX
- Remarketing
- Overview of content management
- Storyboarding
- Content creation and curation
- Brand editorial calendars
- Community management
- Social CRM and social customer service
- Influencer outreach
- Contingency plans
- Site architecture
- SEO-friendly content
- Campaign planning
- Ad copy
- Budgeting
- Display and video advertisement planning and production
- Email marketing copy
- The place of emails in broad campaigns
- Multi-channel analytics
- Reporting
- Google Tag Manager
- Optimisation
- The PROPEL model of digital strategy
- Lead generation
- Retargeting
Why study with Monarch Institute?
Monarch Institute specialises in providing innovative, engaging courses with a focus getting you ready to work in the real world. Courses are designed by industry experts and delivered by professionals who continue to lead in their fields.
Monarch Institute has trained over 10,000 students across a range of nationally recognised and accredited courses. With Monarch, you’ll benefit from direct trainer support and trainers with the latest industry experience, and are available whenever you need them.
Students graduate with a distinct competitive advantage because respected employers help shape the courses. The four largest employers of Monarch graduates are the Commonwealth Bank, NAB, Deloitte and the ANZ Bank.
With Monarch Institute, you’ll get a different experience. You'll get the skills that employers really want, flexibility to study in a style to suit you, and unrivalled support that is delivered with care.
Student Support
Monarch Institute prides itself on encouraging and supporting students to meet their educational goals. Whether you choose to study in the classroom or online, you will be supported by a range of professionals who are committed to helping you succeed. All course materials have been designed with access and equity issues in mind, and assessment techniques reflect the needs of multiple learning styles.
Monarch provides an array of services for students, including personal, educational and vocational counselling services; disability assistance; language, literacy and numeracy assistance; and student welfare and guidance services. It also offers services for Aboriginal or Torres Strait Islander students and students with disabilities or special needs in order to support them in meeting their learning goals.
