Artificial Intelligence in Marketing

Location

Online

Study Mode

Online

Outcomes

View All

Qualification

Short Courses

Awarded By

RMIT Online

Duration

6 weeks (8 - 10 hours per week)

Start Date

Enquire now for upcoming start dates

Payment Option

Payment plan, Upfront payment

How Much Will It Cost?

The total cost for this course is $1,360.00 incl. GST.

Please enquire for further details.

Payment plan

Flexible payment plans are available for this course, making it easier to invest in your future. Enquire now to find out more!

Course Rundown

The Artificial Intelligence in Marketing course offered by RMIT Online is designed to equip marketing professionals with the skills needed to navigate the rapidly evolving landscape of digital marketing technology. This course focuses on practical applications of AI, ethical considerations, and strategic implementation, ensuring participants can effectively leverage AI-driven initiatives. Throughout the six-week program, learners will explore the integration of AI technologies into marketing strategies, enabling them to enhance customer interactions and drive business growth.

Participants will engage with real-world AI marketing technologies, learning to evaluate, justify, and design initiatives that align with their organisational objectives. The course covers essential topics such as personalisation, content creation, and market segmentation, providing a comprehensive understanding of how AI can transform marketing operations. By the end of the course, learners will be able to present a well-justified AI initiative aimed at improving existing marketing activities, ensuring they are well-prepared to lead in the future of marketing.

This course is ideal for both experienced marketing professionals and aspiring individuals looking to enhance their skills in AI applications. With support from industry experts and a focus on responsible AI practices, participants will gain valuable insights and practical knowledge that can be applied immediately in their careers. Enquire to learn more.

Course Overview

Eligibility

To be eligible to study this course, applicants must meet the following entry requirements:

Marketing fundamentals experience and/or,

FAQS

What You’ll Learn

In this Artificial Intelligence in Marketing course, the subjects you may study include:

Marketing fundamentals
The potential of martech and AI in Marketing
Deconstructing the customer journey to map an approach for AI integration
Developing a holistic integration plan
Evaluative, adjusting and ensuring responsible AI practices
Escalating AI use to generate growth and revenue

Why study with RMIT Online

Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!

Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.

Student Support

Studying online doesn’t mean you have to go through the learning journey solo. When you study with RMIT Online you’ll be connected with a support team and a global network of industry experts, academics and peers, who will help you every step of the way. Whether you have a technical issue, feel bogged down and need someone to talk to or struggling with an assignment - they’ve got the right people to help get you to where you want to be.

Where Will It Lead Me?

Upon successful completion of this course you will receive a Short Course from RMIT Online.

This course equips students with the essential skills to navigate the rapidly evolving landscape of marketing through the lens of artificial intelligence. By understanding how to evaluate and implement AI technologies, students can enhance their marketing strategies, leading to improved job prospects and career advancement in a field that is experiencing significant growth. With a predicted job growth of 11.4% in the next five years, graduates will be well-positioned to take advantage of the increasing demand for AI-savvy marketing professionals.

Additionally, students will earn an RMIT credential upon completion, which can be validated and shared on social media platforms, enhancing their professional profile. This course not only prepares students for immediate job opportunities but also fosters a deeper understanding of ethical AI practices, ensuring they are equipped to contribute responsibly to their organisations and the broader marketing community.

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