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Location

Online

Study Mode

Online

Outcomes

Brand Manager, Content Strategist, Creative Director, Marketing Manager

View All

Qualification

Short Courses

Awarded By

RMIT Online

Duration

6 weeks, 8 - 10 hours per week

Start Date

Enquire now for upcoming start dates

Payment Option

Fee For Service, Upfront payment

How Much Will It Cost?

The total cost for this course is $1,600

Please enquire for further details.

Course Rundown

The Brand Experience course offered by RMIT Online is designed to empower individuals to create and implement a distinctive brand promise that resonates across all customer touchpoints. In a competitive digital landscape, this course equips participants with the skills to differentiate their brands effectively, ensuring that their messaging aligns with customer experiences. Key learning areas include developing a comprehensive brand strategy, understanding market opportunities, and creating a consistent brand presence across various digital channels.

Participants will engage with industry-relevant content, learning to critically analyse brand principles and apply them in real-world scenarios. The course is particularly beneficial for intermediate digital marketers, business owners, and leaders who aspire to adopt a brand-led approach in their operations. By the end of the course, learners will be adept at crafting a brand strategy that not only communicates their brand promise but also bridges the gap between expectation and reality in customer experiences.

With a flexible online format, the Brand Experience course allows participants to balance their studies with work and personal commitments. This course is part of RMIT’s Future Skills initiative, which focuses on equipping learners with the necessary skills for the evolving job market. Enquire to learn more about how this course can enhance your career in brand management.

Eligibility

There are no prerequisites for this course.

FAQS

In this Brand Experience course, the subjects you may study include:

  • Understanding the importance of brands
  • Identifying market opportunities
  • Developing a brand positioning
  • Expressing the brand
  • Creating an external communications framework
  • Building internal brand champions

Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!

Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.

Student Support

Studying online doesn’t mean you have to go through the learning journey solo. When you study with RMIT Online you’ll be connected with a support team and a global network of industry experts, academics and peers, who will help you every step of the way. Whether you have a technical issue, feel bogged down and need someone to talk to or struggling with an assignment - they’ve got the right people to help get you to where you want to be.

Where Will It Lead Me?

Upon successful completion of this course you will receive a Brand Experience credential from RMIT Online.

This Brand Experience course equips students with the essential skills to create and implement a compelling brand strategy that resonates with customers across various digital channels. By understanding the principles of brand management, students can enhance their career prospects in a rapidly growing field, with job opportunities in brand management and marketing expected to increase by 22% over the next five years. Graduates will be well-prepared to take on roles that require a deep understanding of brand positioning and consumer engagement.

Additionally, students will earn an RMIT credential upon completion, which can be validated and shared on social media platforms, enhancing their professional profile. This course is ideal for digital marketers, business owners, and leaders looking to adopt a brand-led approach, ensuring they can effectively communicate their brand promise and drive customer loyalty in today’s competitive marketplace.

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